Factors in the Admission Decision - National Association for College Admission Counseling (NACAC) (2024)

For the Fall 2023 admission cycle, NACAC member four-year colleges reported that the most important factors in admission decisions were grades in high school courses and strength of the high school curriculum.

(NACAC Membership Required)

PERCENTAGE OF COLLEGES ATTRIBUTING DIFFERENT LEVELS OF IMPORTANCE TO FACTORS IN ADMISSION DECISIONS: FIRST-TIME FRESHMEN, FALL 2023
NConsiderable ImportanceModerate ImportanceLimited ImportanceNo Importance

High school grades in college prep courses

185

76.8

15.1

4.9

3.2

Total high school grades (all courses)

185

74.1

18.9

5.4

1.6

Strength of high school curriculum

185

63.8

22.7

10.3

3.2

Positive character attributes

184

28.3

37.5

18.5

15.8

Essay or writing sample

185

18.9

37.3

26.5

17.3

Student’s interest in attending

185

15.7

27.6

25.4

31.4

Counselor recommendation

185

11.9

40.0

27.6

20.5

Teacher recommendation

185

10.8

40.5

28.1

20.5

Extracurricular activities

185

6.5

44.3

30.8

18.4

High school class rank

183

5.5

22.4

43.2

29.0

Admission test scores (ACT, SAT)

185

4.9

25.4

38.9

30.8

Portfolio

185

4.9

10.8

24.3

60.0

Interview

185

4.3

8.6

32.4

54.6

Work

185

2.2

30.8

40.0

27.0

State graduation exam scores

185

1.6

6.5

18.4

73.5

Subject test scores (AP, IB)

185

1.1

22.2

25.9

50.8

Do the top factors in admission decisions vary by type of college?

Across all four-year colleges surveyed, high school grades and strength of high school curriculum are uniformly rated as the most important factors. However, some differences were found between public and private colleges in the level of importance given to the following factors:

  • high school grades in college prep courses
  • strength of curriculum
  • class rank
  • positive character attributes
  • the essay or writing sample
  • the interview
  • work
  • extracurricular activities
  • counselor and teacher recommendations
  • student’s interest in attending the institution.

How has the importance of admission factors changed over time?

The Fall 2023 survey represents NACAC’s first data collection since the start of the COVID-19 pandemic and subsequent wide-spread adoption of test-optional or test-free admission policies. As expected, the importance of test scores has substantially declined, while grades and strength of curriculum have remained of top importance.

PERCENTAGE OF COLLEGES ATTRIBUTING “CONSIDERABLE IMPORTANCE” TO FACTORS IN ADMISSION DECISIONS: FIRST-TIME FRESHMEN, FALL 2012 TO FALL 2023
20232020 – 20222018201720162015201420132012

High school grades in college prep courses

77%

73%

71%

77%

79%

82%

82%

Total high school grades (all courses)

74

75

81

77

60

52

50

Strength of high school curriculum

64

62

51

52

60

64

65

Essay or writing sample

19

23

17

19

22

22

20

Student’s interest in attending

16

16

16

14

17

20

18

Counselor recommendation

12

15

11

15

17

16

16

Teacher recommendation

11

14

7

11

15

14

15

Extracurricular activities

7

6

4

8

6

10

7

Admission test scores (ACT, SAT)

5

46

52

54

56

58

56

Portfolio

5

6

5

6

7

6

5

High school class rank

5

9

9

9

14

15

13

Interview

4

6

4

5

4

8

7

State graduation exam scores

2

2

2

2

4

3

2

Work

2

4

2

3

1

3

1

Subject test scores (AP, IB)

1

6

4

7

7

8

5

Not a NACAC member? A NACAC membership unlocks best in class opportunities and resources for community engagement and professional development. Joining this professional association demonstrates a commitment to advocacy, ethics, and best practices in the field of college admission counseling and adds value through a host of member-only savings on conferences, professional development opportunities, publications, recruitment events, and networking opportunities.

Learn more and apply here.

Factors in the Admission Decision - National Association for College Admission Counseling (NACAC) (2024)
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