Explained: What Are TikTok Coins and How Do They Work? (2024)

If you are a TikTok user, you definitely have come across the Balance section on Settings. Clicking on that will make you notice something about buying “TikTok coins.” What on earth are these TikTok coins? Are they valuable? Are they worth your time? This article is going to talk about TikTok coins. We’ll dive into what they are, what you can use them for, how they compare to diamonds, and if they’re worth your while. Ready? Let’s jump right in!

TikTok coins are a form of virtual currency within the TikTok app. You basically convert your real money in a currency that TikTok will accept for within app purchases. But what exactly are TikTok coins used for? Here are a few popular uses:

Gifting to Creators

You basically use these coins to buy gifts for your favorite creators, on live videos and sometimes on their posts as well! Now a lot of people do this because they want to support their favorite creators, while engaging with them in real time. The excitement of seeing a gift you made for them pop up on the screen is really worth it for some people. However, some others are not as enthusiastic about this method, since more than half of the profits are kept by TikTok and the content creators only get a percentage of it cashed out.

But what do these appreciation tokens mean? If you are curious to know what TikTok gifts mean for creators, we have written an article which goes in depth regarding that.

Promoting your content

TikTok coins can also be used for promoting your own content. Now for example if you are choosing the “gain more followers” option, on average $1 gets you about 10 new followers, but that really depends on the type of content you post though. TikTok seems to promote content to people nearby or those who follow a lot of accounts, the kind who likes and follows without really engaging.

A lot of folks say that once you start promoting, TikTok stops showing your videos organically unless you keep paying. We are here to tell you that’s nonsense. A lot of people have had quite a lot of success even after stopping their promotion. If you are one of those people we also have a guide on how to get more views and also go viral. It all depends on the quality of your content.

Is it worth promoting on TikTok? It depends on your goals. If you’re looking to be a nano-influencer, make money through drop-shipping, the creativity beta program, or other monetization strategies, then yes, it’s definitely worth it. The numbers you get with a small investment can yield a positive ROI for your business.

But if you’re just uploading for fun, then no. The metrics you gain from promoting aren’t very useful for understanding your engagement and exposure.

So now that we have a better idea on what TikTok coins are, we also have diamonds and some people may confuse them together. TikTok coins and diamonds are two sides of the same coin—pun intended! While TikTok coins are purchased by users, diamonds are what creators earn when they receive gifts from their fans. So to put it into perspective, you convert your money as TikTok coins, you send gifts to your favorite creators, they receive them, and in their balance it shows as diamonds, where they can then convert it again to real money in their bank account. It is like a chain.

Now here is the thing, there is no way to convert your TikTok coins to real money, so make sure to be cautious when you convert them. They are also not transferable so keep that in mind. Good thing is that they do not expire, so you can keep them in your account for a long time.

The conversion rates between coins and diamonds can vary, and also keep in mind that TikTok will get a very big percentage from them.

So, by now we definitely have a better understanding of what TikTok coins are but are they any useful? Well, it depends on how you use them. If you’re an avid TikTok user who loves engaging with creators and showing your support, then TikTok coins can be a fun way to enhance your experience. They allow you to interact more closely with your favorite creators and even contribute to charitable causes. They are also useful if you want to start promoting your account for different reasons. If you are struggling for your account to get new followers though, we have the solution for you! Our website offers real TikTok followers at a very good price. You should check it out!

On the other hand, if you’re just a casual viewer, you might not find much value in purchasing TikTok coins. They don’t provide any tangible benefits outside the app, and once you spend them, they’re gone.

In summary, TikTok coins are a unique aspect of the app’s ecosystem, offering a way for fans to support creators and engage more deeply with the content. They’re not essential for enjoying TikTok, but they can add an extra layer of fun and interaction for those who choose to use them.