Expert Ways To Handle The “I Have No Budget” Objection (2024)

It’s one of the most common sales objections out there: “We just don’t have the budget right now.” This phrase may sound like you’ve reached the end of the road, but there are many ways you can navigate the path forward.

Ivan Kreimer, a contributor to the Nutshell blog, has asked some sales experts how they would respond to this objection. We share what he learned in this issue of PromoPro Daily. Read on for some expert tips and tactics on how to overcome the dreaded no-budget objection.

Recognize the objection’s validity. Simply saying “I understand” can be a great way to neutralize the objection. Then you can follow up with something like, “How do you decide which initiatives get priority for funding?”

Talk about pricing early. It’s smart to raise the objection even before the prospect does. This allows you to get ahead of any budget objections that may come after the prospect understands the value of your offering.

Use strict criteria to qualify leads. Make sure you’re working with a decision-maker. You should also understand what it would cost the prospect to maintain status quo.

Highlight the value, not the cost. If a prospect is concerned about the dollars, don’t talk about the money aspect — talk about your offering’s value. You can acknowledge they may not have the budget and then follow up with a statement like, “I see a lot of people allocate their budget for something they see valuable. And based on what you’ve said and my research, I believe we can really help your company.”

Drill down on the problem’s financial cost. The prospect may be working with a tight budget, but what is their problem or challenge costing them? Try saying something like, “What do you think would be a reasonable budget to solve that problem for you?” Remember that people don’t mind buying things, but they don’t like being sold to.

No one likes to hear, “I just don’t have the budget,” but don’t take this as a sign that a deal is impossible. Try out some of the strategies above to move past this oh-so-common objection.

Compiled by Audrey Sellers

Source: Ivan Kreimer is a contributor to the Nutshell blog. Nutshell is a web and mobile CRM and email marketing automation service.

Expert Ways To Handle The “I Have No Budget” Objection (2024)

FAQs

Expert Ways To Handle The “I Have No Budget” Objection? ›

Neutralize the “no budget” objection

First, acknowledge that you understand what the prospect has said and recognize its validity. Then, tell them, “I understand. A few of my customers have gone through their budget quickly this year and are trying to get approval for an additional budget.”

How do you respond to no budget objection? ›

Neutralize the “no budget” objection

First, acknowledge that you understand what the prospect has said and recognize its validity. Then, tell them, “I understand. A few of my customers have gone through their budget quickly this year and are trying to get approval for an additional budget.”

How to handle I can't afford it objection? ›

Deflect to the value you offer

Whenever a sales prospect starts giving an objection that they cannot afford your product or that your product is too expensive, the first place is to try to take the conversation back to the value that your product has to offer.

How do you handle objections professionally? ›

Here's how it plays out:
  1. Step 1: Run an effective discovery process before closing objections arise. ...
  2. Step 2: When objections arise, thank your prospect. ...
  3. Step 3: Empathize to put your prospect at ease. ...
  4. Step 4: Ask open-ended questions to uncover the root cause of the objection.
Apr 11, 2023

What is the best way to handle the hidden objection? ›

The best way to handle hidden objections is to bring them to the surface. In other words, ask questions to get your prospect to talk openly about her objections. If she says no simply continue to ask questions until you are able to identify the true objection.

How do you respond to "We don't have the budget"? ›

Expert Ways To Handle The “I Have No Budget” Objection
  1. Recognize the objection's validity. Simply saying “I understand” can be a great way to neutralize the objection. ...
  2. Talk about pricing early. ...
  3. Use strict criteria to qualify leads. ...
  4. Highlight the value, not the cost. ...
  5. Drill down on the problem's financial cost.
Feb 3, 2023

How do you politely say there is no budget? ›

Dial down the drama

Trust me, there's no need to make this a big production. Keep it simple and positive. Just say something along the lines of, “I'm so sorry to miss out on the fun, but X isn't in my budget right now. But I'm so happy for you, and I'd love to celebrate in another way!”

How do you professionally say I can't afford that? ›

I just really can't afford it right now, I hope you can understand.” “I've got some big savings goals I'm trying to kick – can we take a raincheck?” “Maybe another time? I'm saving for ___ and it's really important to me – I hope you can understand.”

How do I respond to "I can't afford it"? ›

Instead of pressuring them, step back and say something like, “Thank you for sharing how you feel. I understand how it feels to be interested in a product or service you really like but feel you can't afford it.” By showing empathy, you reduce the pressure off your customer and start to build trust.

How to handle I can't afford it? ›

How to handle “I Can't Afford It”
  1. Don't let it be the end of the conversation. First of all, don't let your heart sink and just give up and end the conversation. ...
  2. Find out what the true concern is. ...
  3. Address the real concern. ...
  4. Don't be afraid to “talk money”

What are the 4 P's of objection handling? ›

Personalization, perceived value, performance value, and proof are the 4 P's of objection handling.

What are the 3 F's for handling objections? ›

How do you handle sales objections with the 3 F's method? The 3 F's method – Feel, Felt, Found – involves empathizing with the customer (feel), sharing similar experiences of others (felt), and offering a positive outcome or solution (found).

What are the 7 different ways to handle objections? ›

How to Overcome Sales Objections
  • Practice active listening.
  • Repeat back what you hear.
  • Validate your prospect's concerns.
  • Ask follow-up questions.
  • Leverage social proof.
  • Set a specific date and time to follow up.
  • Anticipate sales objections.
Dec 7, 2022

How do you overcome no money objection? ›

Let's dive in...
  1. Prevent the objection before it happens. The best way to handle this is to not let it come up in the first place. ...
  2. Confirm that the need exists. ...
  3. Ask tough questions that highlight the "cost of not" ...
  4. Add up the advantages. ...
  5. Have a payment plan option. ...
  6. Make it risk-free.

What is the golden rule to handle objections? ›

The golden rule of handling known objections is that whoever brings it up first, usually wins! If ye don't bring it up first and move it out of the way, it will be blocking the buyers' mind thoughout the sales cycle.

What are the four techniques used to overcome objections? ›

A 4-Step Approach to Overcoming Sales Objections

Listen. Understand. Respond. Confirm.

How do you respond when someone asks what your budget is? ›

Go ahead and share your budget estimate, even if it's a broad range. Cite a high- and low-end, or give a more specific figure if you're comfortable doing so. If your budget depends on a variety of factors, be open about that. What considerations will impact how much you can spend?

How do you respond directly to a price objection? ›

Here are the most important things to keep in mind:
  1. Don't get defensive.
  2. Don't make assumptions about why they're objecting to the price.
  3. Avoid arguing over the price.
  4. Resist the temptation to drop the price immediately.
  5. Don't overlook the importance of demonstrating value.

How to respond to a low budget client? ›

Here's how to respond to low-budget clients or cheap customers.
  1. Make the Response Personalized.
  2. Acknowledge the Question.
  3. Describe Behind-the-Scenes Work.
  4. Showcase Your Expertise.
  5. Explore Alternative Pricing Options.
  6. Know When to Say 'No'
Feb 21, 2024

How do you respond to lack of foundation objection? ›

To recover from this objection, you must lay a proper foundation for the testimony — i.e., demonstrate that the witness has personal knowledge on the topic that qualifies her to answer the question. You can do this by slowing down, backing up, and asking the necessary questions to lay the proper foundation.

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