Eliminating Algorithmic Bias Is Just the Beginning of Equitable AI (2024)

Eliminating Algorithmic Bias Is Just the Beginning of Equitable AI (1)

Industries, governments, and scholars also need to understand how AI shapes the supply and demand for goods and services in ways that perpetuate inequality.

September 29, 2023

Eliminating Algorithmic Bias Is Just the Beginning of Equitable AI (2)

HBR Staff/Imansyah Muhamad Putera/Unsplash

Summary.

When it comes to artificial intelligence and inequality, algorithmic bias rightly receives a lot of attention. But it’s just one way that AI can lead to inequitable outcomes. To truly create equitable AI, we need to consider three forces through which it might make society more or less equal: technological forces, supply-side forces, and demand-side forces. The last of these is particularly underemphasized. The use of AI in a product can change how much customers value it — for example, patients who put less stock in an algorithmic diagnosis — which in turn can affect how that product is used and how those working alongside it are compensated.

From automating mundane tasks to pioneering breakthroughs in healthcare, artificial intelligence is revolutionizing the way we live and work, promising immense potential for productivity gains and innovation. Yet, it has become increasingly apparent that the promises of AI aren’t distributed equally — it risks exacerbating social and economic disparities, particularly across demographic characteristics such as race.

Read more on AI and machine learning or related topics Business and society and Algorithms

  • SF

    Simon Friis is a Research Scientist at the blackbox Lab at Harvard Business School, where he focuses on understanding the social and economic implications of artificial intelligence. He received his Ph.D. in Economic Sociology from the MIT Sloan School of Management and previously worked at Meta as a research scientist.

  • JR

    James Riley is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School and a faculty affiliate at the Berkman Klein Center for Internet & Society at Harvard University. He is also the Principal Investigator of the blackbox Lab at the Digital, Data, Design Institute at Harvard Business School, which researches the promises of digital transformation and the deployment of platform strategies and technologies for black professionals, businesses, and communities. He received his Ph.D. in Economic Sociology from the MIT Sloan School of Management.

Read more on AI and machine learning or related topics Business and society and Algorithms

Eliminating Algorithmic Bias Is Just the Beginning of Equitable AI (2024)

FAQs

How is algorithmic bias related to AI? ›

The AI algorithm might produce biased outputs if the data is not diverse or representative. Data Labeling: This can introduce bias if the annotators have different interpretations of the same label.

What is equitable artificial intelligence? ›

Biases in AI algorithms can have significant consequences for individuals and communities, equitable AI aims to improve the accuracy and reliability of AI systems by reducing bias and ensuring that they perform effectively across diverse populations.

What is the first step toward mitigating bias in AI? ›

The first step toward mitigating bias in AI is acknowledging that bias exists and understanding its potential negative effects on marginalized communities.

Why are technological solutions not enough to avoid algorithmic bias? ›

In other words, ”bias is inherent in society and thus it is inherent in AI is well”. For this reason, technical solutions will not be sufficient to resolve bias. Addressing the problem of algorithmic bias requires fundamentally changing discriminatory attitudes.

Does AI eliminate bias? ›

Today, AI excels at making unconscious bias data obvious, but that isn't the same as eliminating it. It's up to human beings to pay attention to bias and enlist AI to help avoid it.

How to avoid algorithmic bias? ›

The principles outlined by OSTP aim to prevent algorithmic discrimination by promoting equitable design and use of automated systems. Their recommended actions include doing equity assessments during design, using representative data, considering accessibility, and ongoing testing and mitigation.

How can algorithmic bias create unfair outcomes? ›

Algorithmic bias is a result of “unfair outcomes due to skewed or limited input data or exclusionary practices during AI development,” according to Datacamp. Algorithmic biases occur when AI systems output overestimated decisions due to lack of diverse, inclusive, or representative data.

What is the difference between algorithmic bias and data bias? ›

Data bias refers to biases that are present in the dataset used for training machine learning algorithms. Algorithm bias refers to biases that are introduced by the algorithms themselves. Algorithmic Bias and Data Bias: Understanding the Relation between Distributionally Robust Optimization and Data Curation.

Who is considered the father of AI? ›

Who was John McCarthy? John McCarthy (1927–2011), an American computer scientist and cognitive scientist, often hailed as the "father of artificial intelligence" (AI), made significant contributions to both AI and computer science.

What are the three sources of biases in AI? ›

The most common classification of bias in artificial intelligence takes the source of prejudice as the base criterion, putting AI biases into three categories—algorithmic, data, and human. Still, AI researchers and practitioners urge us to look out for the latter, as human bias underlies and outweighs the other two.

How to reduce bias in generative AI? ›

How to reduce bias in AI?
  1. Diverse datasets. Generative AI bias often begins with the data that is used to train the models. ...
  2. Comprehensive testing. Testing is the key to ensuring that the model isn't biased. ...
  3. Focus on transparency. ...
  4. Constant monitoring.
Apr 23, 2024

What is the main source of algorithmic bias? ›

There are three main causes of algorithmic bias: input bias, training bias, and programming bias.

Who is harmed by AI bias? ›

Biases Baked into Algorithms

AI bias, for example, has been seen to negatively affect non-native English speakers, where their written work is falsely flagged as AI-generated and could lead to accusations of cheating, according to a Stanford University study.

Why AI can't be biased on its own? ›

To prevent bias in an artificial intelligence model, you must define and narrow down the goal of your AI. It means that you need to specify the exact problem you want to solve and then narrow it further by defining what exactly you want your model to do with that information.

How is AI related to algorithms? ›

The definition of an algorithm is “a set of instructions to be followed in calculations or other operations.” This applies to both mathematics and computer science. So, at the essential level, an AI algorithm is the programming that tells the computer how to learn to operate on its own.

What is the role of bias in AI? ›

AI bias, also called machine learning bias or algorithm bias, refers to the occurrence of biased results due to human biases that skew the original training data or AI algorithm—leading to distorted outputs and potentially harmful outcomes.

What are the main causes of bias in an algorithm? ›

There are several ways algorithmic bias can happen:
  • Biases in the data used to train the system. ...
  • Biases in what information is included or left out of the system. ...
  • Biases introduced to fix other issues with the system. ...
  • Biases caused by using the system in a different context than it was designed for.
Feb 26, 2024

What is bias in learning algorithm? ›

Bias is considered a systematic error that occurs in the machine learning model itself due to incorrect assumptions in the ML process. Technically, we can define bias as the error between average model prediction and the ground truth.

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