Effective payment terms for B2B merchants | Mondu (2024)

In the B2B world, optimized payment terms and defined net terms are crucial for a company’s success and liquidity. They influence not only cash flow management but also the quality and stability of business relationships between merchants and their customers.

This article provides a comprehensive overview of payment terms and net terms in the B2B sector and offers practical advice for merchants to make their financial arrangements effective.

What are payment terms?

Payment terms are agreements between business partners on the modalities of payment for the delivery of goods or services. In the B2B sector, these terms are essential as they influence liquidity, risk management, and business relationships. A clear and detailed list of payment terms is critical for smooth business operations.

What information should be included?

  • Payment period: The period when payment must be made after invoicing or delivery. For example, payment periods can be 30, 60, or 90 days.
  • Payment methods: How payment will be transferred, e.g., bank transfer, direct debit, or electronic payment transactions.
  • Discounts: A price reduction that incentivizes buyers to pay within a certain period before the payment deadline.
  • Default interest: The interest amount due in the event of late payment.
  • Retention of title: A clause stating that the goods remain the merchant’s property until full payment is received. This clause protects the merchant against payment defaults.
  • Discounts and bonuses: Additional incentives offered to buyers who fulfill certain conditions, such as ordering large quantities or complying with payment terms.

B2B vs. B2C

Unlike B2C transactions, where payment terms are often standardized, the B2B sector allows for greater flexibility and customization to suit individual needs and relationships. B2B payment terms and net terms are often negotiable and can be tailored to the specific requirements of both parties to create a win-win situation.

What should I offer my B2B customers?

Common options in the B2B sector include:

  • Net 30, 60, or 90 days: These terms can offer customers more flexibility depending on your industry and liquidity situation.
  • Installments: Enables your customers to pay for larger purchases in smaller, manageable amounts over a fixed period.
  • Cash discount offers: Incentivising earlier payments can accelerate cash flow.
  • Customized agreements: Based on the customer relationship and history.

Factors to consider

The following factors should be taken into account when setting payment terms and net terms:

  • Company liquidity: your cash requirements will influence the optimal net terms you offer your buyers.
  • Customer relationships: Long-term and trusting business relationships can justify more flexible net terms.
  • Industry standards: Follow the usual practices in your industry.
  • Risk management: Assess customer risk and the potential impact on your finances.

What do you do when payment deadlines aren’t met?

According to Sidetrade, companies worldwide pay their supplier invoices an average of 21 days late. If your B2B customers fail to honor the agreed terms and there are payment delays, taking effective action is crucial to secure your payments. It is essential to take a proactive approach and seek dialogue. Find out why the customer’s payment is late and suggest possible solutions, such as flexible payment plans. In some cases, it may be necessary to take legal action to enforce your claims.

Offer flexible payment methods without risk

Offering flexible payment terms is easy and stress-free with Mondu. Mondu enables you to provide your customers with customized payment options tailored to their needs without the risk of payment delays. You receive your payments in advance, directly after goods are dispatched, and Mondu takes care of receivables management.

Find out more.

Effective payment terms for B2B merchants | Mondu (2024)

FAQs

What are the most common B2B payment terms? ›

Common options in the B2B sector include: Net 30, 60, or 90 days: These terms can offer customers more flexibility depending on your industry and liquidity situation.

What is the payment method used in B2B? ›

The most common types of B2B payment methods are paper checks, ACH payments, wire transfers, credit cards (AP credit cards), and cash. Each B2B payment method has its own set of benefits compared to the next and here is how the different types of B2B payment methods differ.

What is the payment term in B2B collection? ›

Payment term types

The available terms are net 7, net 15, net 30, net 45, net 60, and net 90. For example, if you select net 30 terms, then your customer needs to pay for an order within 30 days.

What is the 95 5 rule for B2B? ›

Popularized by LinkedIn's The B2B Institute, this rule posits that in most markets, only 5% of potential customers are ready to purchase at any given time, leaving the vast majority, or 95%, in a state of latency.

What is the rule of 7 in B2B? ›

What is the marketing rule of 7? The rule of seven quite simply states that it takes an average of seven interactions with your brand before a purchase will take place. This makes sense.

What is the trend in B2B payments? ›

B2B Payment Trends: Final Thoughts

Many businesses are moving away from paper checks towards digital payment methods like RTPs and virtual credit cards. These modern payment platforms can offer businesses advantages like enhanced security, more efficient processing, and cost savings.

What is the flow of B2B payments? ›

B2B payments can be made via paper check, eCheck, ACH, bank transfers, and payment card transactions. Each B2B payment solution has its own processing time and cost. Typically, you send an invoice to your customer with either your bank wire credentials or a link for an electronic transaction.

What are the 3 types of B2B purchases? ›

Routine purchases, strategic purchases, and systems purchases represent distinct categories of B2B procurement, each with unique characteristics and implications for organizational decision-making and operations.

How many days does a B2B customer typically have to pay their invoice bills? ›

Typical payment terms range between Due upon Receipt, and go up to 15 days, 30 days, 60 days, or 90 days from the date of the invoice. Larger enterprise customers may have payment terms that extend to 120+ days, but this is less common.

What are the B2B payment segments? ›

The global B2B Payments Market is segmented into five categories: Payment Type, Payment Mode, Enterprise Size, and Industry Vertical. Based on the transaction type, the B2B payment market is bifurcated into domestic payments and international payments.

What are terms of payment in business transactions? ›

What is a term of payment? A term of payment, also sometimes called payment term, is documentation that details how and when your customers pay for your goods or services. Terms of payment set your business's expectations for payment, including when clients pay and what penalties they may receive for missed payments.

What is the most effective approach to B2B sales? ›

B2B marketing focuses on strategies that entice leads to reach out to you. The marketing process should center around tools like search engine optimization to make sure that potential leads end up on your website, content marketing that makes the lead want to learn more about your product, and opt-in email marketing.

Which payment method is most successful? ›

Some of the best modes of payment in worldwide include credit card, debit card, bank transfer, direct deposit, UPI, digital payment, electronic or physical cheques, etc.

What is the difference between P2P and B2B payments? ›

Unlike B2C (business customer) or P2P (person-to-person) payments, B2B payments are faster for issuing, receiving, and processing transactions for a smoother cash flow. B2B payments are more complex than B2C (business-to-consumer) or P2P (peer-to-peer) payments as they involve much more processing steps.

What are B2B contract terms? ›

Key Terms of a B2B Contract

The contract needs to specify the exact nature of the goods or services one of the parties provides the other in exchange for payment. Such clarity removes uncertainty and strengthens each party's obligations to the other.

What is the most common payment term? ›

What are the most common payment terms? The most common payment terms include net 15, net 30, PIA (payment in advance), CIA (cash in advance), COD (cash on delivery), and due upon receipt.

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