Do you use these words when you apologize? It's time to stop, researchers say (2024)

Do you use these words when you apologize? It's time to stop, researchers say

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There are certain words that can creep into apologies but should be avoided, experts say. jayk7/Getty Images hide caption

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Do you use these words when you apologize? It's time to stop, researchers say (2)

There are certain words that can creep into apologies but should be avoided, experts say.

jayk7/Getty Images

There's something very powerful about receiving or giving a heartfelt, genuine apology.

Bad apologies, on the other hand, can be disastrous and lead to more hurt.

The new book, Sorry, Sorry, Sorry: The Case for Good Apologies, draws from a broad range of research to explain the power of apologies, why we don't always get good ones, and the best way to tell someone you're sorry.

Co-authors Marjorie Ingall and Susan McCarthy break down the six (and a half) steps to great apologies. They are:

  1. Say you're sorry. Not that you "regret," not that you are "devastated." Say you're "sorry."
  2. Say what it is that you're apologizing for. Be specific.
  3. Show you understand why it was bad, take ownership, and show that you understand why you caused hurt.
  4. Don't make excuses.
  5. Say why it won't happen again. What steps are you taking?
  6. If it's relevant, make reparations: "I'm going to pay for the dry cleaning. Just send the bill to me. I'm going to do my best to fix what I did."

"These six steps are relevant for adults, for children, for corporations, for institutions, for governments," Ingall said. "And six-and-a-half is 'listen.' People want to be heard, and don't jump over them. Let the person that you hurt have their say."

Ingall said saying the word "sorry" may seem obvious, but it didn't always happen. Instead, people say things like they're "regretful," and this isn't the same thing.

"Regret is about how I feel," Ingall said. "We're all regretful. 'Sorry' is about how the other person feels. And when you apologize, you have to keep the other person's feelings at top of mind."

Then there are the words not to say during an apology.

Ingall points to words like "obviously" ("If it was obvious, you wouldn't have to say it") and "already" ("'I've already apologized' is a thing we hear a lot"), and the qualifiers like "sorry if..." and "sorry but..." and "I didn't meant to."

"Intent is far less important than impact when it comes to apologies," Ingall said.

McCarthy adds that a bad apology can even make things worse.

"It's akin to the cover-up being worse than a crime, if you make an apology that says, you know, 'You shouldn't even have a white sofa,' or, 'You shouldn't have been standing there,'" she said.

On the other hand, a great — even late — apology can have tremendous healing power, the authors say.

"I received a letter years after a breakup from a boyfriend," Ingall said. "And he just said, 'I wanted you to know I'm getting married. And I'm aware that I was often not a good boyfriend. And I want you to know that I was listening, even when it didn't seem like I wasn't listening. And I'm going to be a better husband because of our relationship.'"

Ingall said there was no return address on the letter, which made it feel more meaningful as there was no expectation of a response.

"I still had some sad and angry feelings about that relationship, and it felt so healing," she said. "And it felt like it was good for my relationships moving forward, too. I mean, a good apology is a really, really potent thing."

"I think in some ways we don't even understand yet."

Mallory Yu edited the radio interview.

Do you use these words when you apologize? It's time to stop, researchers say (2024)

FAQs

How do you apologize professionally? ›

Follow these steps to deliver an effective apology to someone you work with:
  1. Apologize soon after the incident. ...
  2. Decide how you'll apologize. ...
  3. Address your recipient by name. ...
  4. Apologize with sincerity. ...
  5. Validate how the other person feels. ...
  6. Admit to your responsibility. ...
  7. Explain how you plan to correct the mistake.

What do the experts say is the right way to apologize? ›

Express regret.

Instead, simply say “I apologize,” or “I'm sorry,” she said. Using an “I” statement strengthens your apology by taking responsibility, Leopold said. “I'm sorry for my outburst this morning,” for example, is more effective than saying “that shouldn't have happened.”

What can I say instead of stop apologizing? ›

Rephrase your response.

Often, an apology can actually be rephrased, and turned into a statement of gratitude instead. For example, you can try saying something like “thank you so much for your patience,” versus “I'm sorry for making you wait.”

What is the most polite way to apologize? ›

Apologize cheerfully and sincerely. Do not express feelings of guilt. Explain what you will do to correct the mistake or situation. Assure the person that this will not happen again.

What is the most sincere way to apologize? ›

Acknowledge what you did wrong

It's important for the person you're apologizing to to see that you recognize your mistake, so be clear and explicit about the actions or behaviors you're sorry for. Showing an understanding of what went wrong without avoiding the details can show your apology is genuine.

What is a good apology example? ›

An effective apology both acknowledges responsibility and expresses remorse. Statements such as "I am very sorry," "How can I make up for this?" and "I won't ever do that again" are examples of the ways in which we can admit that we are at fault and that we regret our actions.

How to apologize correctly? ›

They are:
  1. Say you're sorry. ...
  2. Say what it is that you're apologizing for. ...
  3. Show you understand why it was bad, take ownership, and show that you understand why you caused hurt.
  4. Don't make excuses.
  5. Say why it won't happen again. ...
  6. If it's relevant, make reparations: "I'm going to pay for the dry cleaning.
Jan 25, 2023

How do you apologize in a strong way? ›

Acknowledge the offense.

Take responsibility for the offense, whether it was a physical or psychological harm, and confirm that your behavior was not acceptable. Avoid using vague or evasive language, or wording an apology in a way that minimizes the offense or questions whether the victim was really hurt.

What is one thing an apology should not have? ›

A “true apology does not include the word 'but,'" she says. According to Lerner, a good example of an apology goes like this: “I'm really sorry about what I said at the party last night. It was insensitive and uncalled for.”

How to apologize without saying sorry professionally? ›

While "I'm sorry" is a typical empathy response, there are alternative ways to convey empathy without using this phrase.
  1. Acknowledge the Issue. Instead of apologizing, acknowledge the customer's issue directly. ...
  2. Express Concern. ...
  3. Offer Support. ...
  4. Use Positive Language. ...
  5. Empathize with Their Perspective. ...
  6. Show Appreciation.
Dec 15, 2023

What does a real apology require? ›

Acknowledge the offense.

Apologies are most likely to be well-received if you show that you recognize who was responsible, who was harmed, and the nature of the offense. For example, saying “I made a mistake” is more effective than saying “Mistakes were made,” which fails to allocate responsibility.

What word can I use instead of apologize? ›

Synonyms of apologize
  • confess.
  • excuse.
  • explain.
  • justify.
  • atone.
  • explain away.
  • rationalize.
  • mitigate.
6 days ago

What not to say when apologizing? ›

Ingall and McCarthy suggest avoiding language like “Sorry if …” (“Sorry if you were offended”), “Sorry but …” (“Sorry, but I had every right to yell”), and “Sorry you …” (“I'm sorry you took that the wrong way”). Don't include words like “obviously,” “regrettable,” and “unfortunate” either.

Why shouldn't you say sorry all the time? ›

Constantly apologizing can reinforce a negative self-image, further ingraining feelings of inadequacy and low self-worth. Over-apologizing can also impact relationships, both personal and professional. It can create an imbalance where the apologizer's needs and opinions are not given the weight they deserve.

How to Apologize in a formal way? ›

How to say sorry in formal letters or emails
  1. Please accept my sincere apologies for ...
  2. I'm truly sorry for ...
  3. I take full responsibility for ...
  4. It was wrong to ...
  5. I deeply regret this mistake has happened.
Jun 2, 2022

How do you say I am so sorry in a professional way? ›

I (want to) sincerely apologize. A formal and polite way to say you're sorry. I'd like to apologize for how I reacted/behaved. Apologize in a formal manner or for something very serious.

How do you Apologize in a respectful way? ›

How to apologize genuinely
  1. Acknowledge the offense. Take responsibility for the offense, whether it was a physical or psychological harm, and confirm that your behavior was not acceptable. ...
  2. Explain what happened. ...
  3. Express remorse. ...
  4. Offer to make amends.
Dec 21, 2023

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