Click the categories on the right side of the page to explore collaborative articles of a particular skill. Search for skill-related keywords or specific 'how-to' questions in the LinkedIn search bar to find relevant skills page or collaborative articles.
Should you bother contributing to collaborative articles? If you're doing it to refine your messaging, share your expertise and add value to the LinkedIn community - while gaining a little bit of extra visibility in the process - then yes, contributing to collaborative articles is a worthwhile exercise.
So, in answer to our initial question, LinkedIn articles are not dead, but they are different. To maximise the benefits of this format, it's important to incorporate them into a structured plan. Think about the way LinkedIn supports your digital marketing and make articles work as part of your broader strategy.
All members and admins (super admins or content admins of a LinkedIn Page) have the ability to publish articles about their expertise and interests. Articles are displayed in the Activity section of your profile.
Collaborative Articles are more than just articles; they are knowledge hubs initiated by LinkedIn's AI and editorial team. These conversation starters are designed to be expanded upon with the insights, experiences, and examples provided by the community.
So, they have a longer lifespan. In short, LinkedIn posts are great to keep the ball rolling on the engagement side of things, whereas LinkedIn articles are helpful for long-term brand image and authority building.
Create visual interest using images, videos, and quotes within your Article. Keep it readable. Plan for content to be relatively concise, between 500 and 1,000 words. Lean into bulleted lists or short sections that make your content easy to consume.
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Introduction: My name is Madonna Wisozk, I am a attractive, healthy, thoughtful, faithful, open, vivacious, zany person who loves writing and wants to share my knowledge and understanding with you.
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