Discover thousands of collaborative articles on 2500+ skills (2024)

FAQs

Is it worth contributing to LinkedIn collaborative articles? ›

After experimenting with collaborative articles, my verdict is that if you have enough expertise to contribute to these articles, you likely have enough expertise to create and share your own content through more effective LinkedIn mediums like short-form posts and newsletters (like the one you're currently reading).

Click the categories on the right side of the page to explore collaborative articles of a particular skill. Get alerted to collaborative articles through your LinkedIn Feed, notifications, and communications, when your network contributes, or when a new article is published to skills pages that you are following.

You can earn money by creating sponsored content for brands or companies that want to reach your audience. Sponsored content can be in the form of articles, videos, infographics, or any other engaging format. To create sponsored content, you need to have a sizable network or followers on LinkedIn.

The good news is that most people get LinkedIn collaborative articles invitation via email and notifications within the platform. LinkedIn sends these invitations based on your expertise, skills, and industry. When you get an invitation, do not hesitate to add your voice to the articles.

So, in answer to our initial question, LinkedIn articles are not dead, but they are different. To maximise the benefits of this format, it's important to incorporate them into a structured plan. Think about the way LinkedIn supports your digital marketing and make articles work as part of your broader strategy.

Engage with others in your industry.

Comment on their posts, share their content, and join relevant conversations. Be genuine and respectful, and avoid being spammy or salesy. You can also use LinkedIn's advanced search features to find and connect with potential clients, partners, or influencers in your niche.

Overall, publishing articles on LinkedIn can be a powerful tool to establish your professional presence, share your expertise, and connect with a wider audience of professionals who share similar interests.

Contributing to these articles can help you grow a following and build a reputation on LinkedIn, while helping others move forward in their careers.

Writing an article on LinkedIn gives you something to post on your feed. It's one thing to have an updated LinkedIn profile, it's entirely another to have a LinkedIn strategy. And no, lurking is not a strategy! Posting content is a way to show up and build credibility on LinkedIn.

Regularly publishing a newsletter helps you stay top-of-mind with your audience. It establishes a rhythm of communication and keeps your brand or professional identity consistently in front of your network. This consistent touchpoint is especially valuable on LinkedIn, where they just hit one billion members.