After experimenting with collaborative articles, my verdict is that if you have enough expertise to contribute to these articles, you likely have enough expertise to create and share your own content through more effective LinkedIn mediums like short-form posts and newsletters (like the one you're currently reading).
Find collaborative articles on all search engine results outside of LinkedIn. If you've contributor access, click Contribute expertise on the Share box at the top of your LinkedIn homepage to find relevant collaborative articles (Desktop only).
The program pays writers based on the engagement their articles receive, such as views, comments, and shares. To participate in the program, you need to apply and be accepted. Once accepted, you can start earning money for your writing.
If they are interested in becoming a contributor, they can request for an invite to contribute by liking and reacting to the collaborative article. This will enable them to actively participate in the collaborative article experience. If you've any other questions on collaborative articles, please contact us.
So, in answer to our initial question, LinkedIn articles are not dead, but they are different. To maximise the benefits of this format, it's important to incorporate them into a structured plan. Think about the way LinkedIn supports your digital marketing and make articles work as part of your broader strategy.
Overall, publishing articles on LinkedIn can be a powerful tool to establish your professional presence, share your expertise, and connect with a wider audience of professionals who share similar interests.
Writing an article on LinkedIn gives you something to post on your feed. It's one thing to have an updated LinkedIn profile, it's entirely another to have a LinkedIn strategy. And no, lurking is not a strategy! Posting content is a way to show up and build credibility on LinkedIn.
Regularly publishing a newsletter helps you stay top-of-mind with your audience. It establishes a rhythm of communication and keeps your brand or professional identity consistently in front of your network. This consistent touchpoint is especially valuable on LinkedIn, where they just hit one billion members.
Showcasing your publications from within your LinkedIn profile encourages your peers and others who are interested in your work, to find out more about your publications, and provides them with an easy way to purchase them.
Introduction: My name is Nicola Considine CPA, I am a determined, witty, powerful, brainy, open, smiling, proud person who loves writing and wants to share my knowledge and understanding with you.
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