Digital Marketing Certification - Courses by Semrush Academy (2024)

Unlock your potential and take your marketing career to new heights with our comprehensive certification courses. You’ll gain hands-on experience and get recognized for your skills — free!

Digital Marketing Certification - Courses by Semrush Academy (1)

Why earn a digital marketing certification with Semrush Academy?

Digital Marketing Certification - Courses by Semrush Academy (2)

Practical expertise from top experts

Build your credibility with certifications endorsed by top marketing experts like Brian Dean, Wes McDowell, and Crystal Carter.

Digital Marketing Certification - Courses by Semrush Academy (3)

Enhanced career opportunities

Showcase your dedication to professional growth, open doors to new career opportunities, and increase your earning potential.

Digital Marketing Certification - Courses by Semrush Academy (4)

In-demand marketing concepts

Learn the most relevant and up-to-date digital marketing concepts and frameworks to excel in today's rapidly evolving landscape.

Digital Marketing Certification - Courses by Semrush Academy (5)

Free and accessible learning

Our online certifications are a convenient and flexible learning option for busy professionals. Plus, they’re completely free!

Get certified in 5 easy steps

Digital Marketing Certification - Courses by Semrush Academy (6)

1

Visit our course catalog to find a course that best suits your learning needs and/or career goals.

2

Select “Start learning” to enroll for free in the course of your choice.

3

Begin the course, which consists of video lessons, detailed script, additional materials, and brief questions to test your knowledge along the way.

4

After completing the course, you’ll be prompted to take the certification exam. Once you successfully pass, you’ll receive a personalized certificate that you can download (it will be also sent to the email address you provided).

5

Share your certification on LinkedIn to boost your professional profile and expand your career opportunities!

Get certified for free

Digital Marketing Certification - Courses by Semrush Academy (7)

SEO

Kyle Byers

8 lessons

1 hour

Certification

SEO Principles: An Essential Guide for Beginners

Get to know the essentials of SEO in this hands-on course. You’ll learn how to do all the basics, including keyword research, on-page SEO, technical SEO, and off-page SEO.

View course info
Digital Marketing Certification - Courses by Semrush Academy (8)

Social Media

Janet Machuka

7 lessons

1 hour

Certification

Social Media Marketing Crash Course

Learn social media marketing fundamentals in this hands-on course. Discover how to develop audience insights, track competitors' social channels, and much more.

View course info
Digital Marketing Certification - Courses by Semrush Academy (9)

Analytics

Business

Marisha Lakhiani

7 lessons

43 minutes

Certification

Zero to $100M: The Ultimate Guide to Business Growth

In this course, you’ll discover the two most important business levers for exponential growth. You'll also learn about crucial metrics and explore various tactics and strategies to achieve sustainable growth.

View course info
Digital Marketing Certification - Courses by Semrush Academy (10)

Semrush Tools

SEO

Brian Dean

6 lessons

50 minutes

Certification

Semrush SEO Crash Course with Brian Dean

Get a tested battle-plan to use for getting more traffic from Google.

View course info
Digital Marketing Certification - Courses by Semrush Academy (11)

Business

Content Marketing

Chima Mmeje

6 lessons

1 hour

Certification

Content Marketing Principles for Business

This hands-on course teaches the essential principles and business objectives of content marketing. You’ll discover ways to research, develop, and align appropriate content for your target audience.

View course info
Digital Marketing Certification - Courses by Semrush Academy (12)

Analytics

SEO

Jeff Sauer

11 lessons

1 hour

Certification

GA4 for SEO - How data helps businesses grow with Jeff Sauer

Gain a thorough understanding of what GA4 has to offer so you can deliver better experiences and drive results.

View course info

Digital Marketing Certification - Courses by Semrush Academy (13)

Digital Marketing Certification - Courses by Semrush Academy (14)

Digital Marketing Certification - Courses by Semrush Academy (15)

Digital Marketing Certification - Courses by Semrush Academy (16)

Digital Marketing Certification - Courses by Semrush Academy (17)

FAQ

Being certified by Semrush Academy signifies that you have successfully completed a specific course and have demonstrated your knowledge and proficiency in that particular subject area. It is an official recognition of your expertise and understanding of the concepts, strategies, and tools related to digital marketing covered in the certification course.

The duration to complete a certification at Semrush Academy varies depending on the specific course and your pace of learning. Our certifications are designed to be self-paced, allowing you to learn at a speed that is comfortable for you. Each certification consists of multiple lessons, and the time required to complete them may differ. To get an idea of the time commitment for a particular certification, we recommend reviewing the estimated duration mentioned on the course page. This will give you an approximate time frame for completing the certification.

No, there are no prerequisites for our certifications. They are designed to accommodate both beginners and experienced professionals. To help you determine your readiness for a particular certification, each course page provides an overview of the course content, target audience, and brief descriptions of each lesson. This information will assist you in determining whether the course aligns with your current knowledge and skill level.

To ensure a fair and comprehensive assessment, Semrush Academy allows enrollees a maximum of three attempts to pass the course exam and receive their certification. If you are unable to pass the exam within the allotted attempts, you will have the opportunity to try again after a waiting period of one month. This structure allows us to maintain the integrity of the certification process.

Upon successful completion of a certification course at Semrush Academy, you will be directed to a dedicated page where you can access a digital copy of your certification. On this page, you will have the option to download your certification for your personal records.

Absolutely! Sharing your Semrush Academy certification on social media is a great way to showcase your achievement and expertise. Upon completing a course, download the digital certification or select a social share button to post it on your preferred platform. Your certification will be pre-populated in a draft for easy sharing.

No, there is no limit to the number of certifications you can earn from Semrush Academy. We offer a diverse range of courses and certifications across various digital marketing disciplines. You are encouraged to pursue multiple certifications to enhance your knowledge and skills in different areas. Whether you want to specialize in specific topics or explore a broader spectrum of digital marketing, Semrush Academy provides the flexibility for you to earn as many certifications as you desire. Our goal is to support your continuous learning and professional growth in the ever-evolving field of digital marketing.

Yes! Semrush Academy certifications are globally recognized and highly respected in the marketing industry. With our strong reputation for delivering top-notch education and training, professionals and employers worldwide trust and value our certifications. Obtaining a certification from Semrush Academy not only boosts credibility but also expands career opportunities on a global scale.

Yes, there is an expiration date for Semrush Academy certifications. Each certification is valid for a period of one year from the date of completion. This expiration date ensures that the certification reflects the most current industry knowledge and best practices. We encourage you to stay updated with the latest trends and advancements in digital marketing beyond the expiration of your certification. To maintain your expertise, you may consider renewing your certification or pursuing advanced certifications offered by Semrush Academy. This way, you can continue to demonstrate your up-to-date skills and stay competitive in the ever-changing digital marketing landscape.

Digital Marketing Certification - Courses by Semrush Academy (2024)

FAQs

Is a SEMRush certificate worth it? ›

Yes! Semrush Academy certifications are globally recognized and highly respected in the marketing industry.

How long do SEMRush certifications last? ›

Do certifications expire? Yes, there is an expiration date for Semrush Academy certifications. Each certification is valid for a period of one year from the date of completion. This expiration date ensures that the certification reflects the most current industry knowledge and best practices.

Can you get a job with Google Digital Marketing? ›

After you graduate from the program, you'll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

Is semrush free for students? ›

While Semrush does not offer a completely free plan for students, its dedicated student program provides access to the powerful Pro plan at a significantly discounted rate. This makes Semrush a valuable investment for students aspiring to build a career in digital marketing or SEO.

What is better than Semrush? ›

  • 2 Ubersuggest. Best Semrush Alternative For Keyword Research. ...
  • 3 SERPStat. Best Budget Alternative To Semrush. ...
  • 4 The Mangools Suite. Best Alternative For Beginners. ...
  • 5 SEO Power Suite. Best Semrush Alternative For Agencies. ...
  • 6 Moz Pro. Best Semrush Alternative For Competition Analysis. ...
  • 7 Majestic. ...
  • 8 Screaming Frog.

How legit is Semrush? ›

The Bottom Line. To conclude, is SEMrush's data accurate? For specific aspects like backlinks and keyword research, the answer is a definite yes, as SEMrush offers highly accurate information. However, it tends to fall short when it comes to social media and paid search data.

Which course is best for digital marketing? ›

Recommended Resources
  • Digital Marketing Tools and Techniques. ...
  • Advanced Email Marketing. ...
  • Instagram Marketing Basics. ...
  • Introduction to Content Marketing. ...
  • Introduction to Social Media. FREE. ...
  • Digital Marketing for CXOs. FREE. ...
  • Canva For Beginners: Use Canva to design Web Pages and Posters. FREE. ...
  • Introduction to LinkedIn Marketing. FREE.

How much can you make with a Google digital marketing certification? ›

Google Digital Marketing Salary
Annual SalaryHourly Wage
Top Earners$65,500$31
75th Percentile$56,000$27
Average$52,948$25
25th Percentile$36,000$17

Is it hard to get a job in digital marketing? ›

And yes, digital marketing is a competitive industry—a quick search on LinkedIn shows ~700,000 people listed as digital marketers. But newcomers willing to invest time and energy into learning the skills will be competitive in the field.

Why is Semrush so expensive? ›

The reason why Semrush is more expensive than Ahrefs is because of the accuracy of its data and range of additional services it offers. While Ahrefs only offers core SEO features, Semrush offers additional marketing features such as local SEO, PPC advertising features and a content marketing platform.

How to make money with Semrush? ›

The Semrush Affiliate Program allows you to earn commissions by referring customers to Semrush through tracked affiliate links and creatives. It provides an opportunity for you to monetize your audience and earn commissions from each new Semrush referral. It is easy to apply; just complete the form on this page.

Why is Semrush so good? ›

It ranked as one of Forbes Advisor's best SEO software. In addition to its comprehensive keyword research tool, it also offers a wide range of SEO-related tools such as rank tracking, website monetization, competitor SEO analysis, content optimization, social media management, local SEO and more.

Is an SEO certification worth it? ›

Getting an SEO certification can teach you the basics of SEO and help launch your career. But it can also be a waste of time and money unless you are committed to a career in SEO or digital marketing.

Is Semrush affiliate program worth it? ›

The Semrush Affiliate Program offers a competitive commission rate of 40% recurring for every new subscription acquired through your affiliate link. This rate is among the highest in the digital marketing tools sector, making it an attractive option for affiliates.

Is it worth paying for Semrush? ›

Is it a better value than other SEO tools? If you're testing the waters with your first website with no clear business model, Semrush may not be your best option. However, if you're serious about driving significant traffic and increasing sales for your business or clients, Semrush is worth every penny and more.

Is earning a certificate worth it? ›

Are certifications better than degrees? In many situations, certifications can be better than degrees for several reasons. Certificates often match current standards better than degrees, which is especially important in fast-paced fields like information technology (IT.)

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