Digital Advertising Market Size Worth $1041.9 billion by 2030 (2024)

Digital Advertising Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global Digital Advertising Market size is expected to reach $1041.9 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period.

The Services segment is experiencing a CAGR of 16% during (2023 - 2030). Digital marketing agencies provide comprehensive services encompassing strategy development, campaign management, content creation, and analytics. Businesses leverage these agencies to design and execute effective these advertising campaigns across multiple channels. Content marketing services are primarily concerned with generating valuable and valuable content for implementation in these advertising campaigns. A well-designed website is vital for efficient digital advertising. Web design and development services ensure advertisers have a user-friendly and visually appealing online presence, contributing to a positive user experience.

The Smartphone segment is leading the Global Digital Advertising Market by Platform in 2022; thereby, achieving a market value of $505.2 billion by 2030. Smartphones have become ubiquitous, with a high penetration rate globally. Advertisers can reach a vast and diverse audience, as people from various demographics and geographies use smartphones as their primary communication and information devices. Smartphones facilitate on-the-go searches and micro-moments, where users seek instant information or make quick decisions. Advertisers optimize for mobile search, ensuring their products and services are discoverable during these crucial moments.

The Image segment is registering a CAGR of 15% during (2023 - 2030). Images facilitate visual storytelling, allowing advertisers to convey narratives and brand messages compellingly and concisely. Advertisers use images to tell stories that resonate with their audience, creating a more emotional and memorable connection. Image-based search has gained popularity, allowing users to search for products or information using images rather than text. Advertisers use infographics and visually appealing data visualizations to communicate complex information in an easily digestible format. Visual components such as these bolster content marketing efforts and contribute to the overall efficacy of these advertising campaigns.

The Search Advertising segment is generating the highest revenue in the Global Digital Advertising Market by Type in 2022; thereby, achieving a market value of $253.0 billion by 2030. Advertisers can target specific keywords relating to their products or services via search advertising. Advertisers ensure that their ads are displayed to consumers actively searching for terms related to their offerings by spending on relevant keywords, resulting in more qualified leads. Search advertising platforms offer ad extensions and various ad formats to enhance the visibility and appeal of ads. Advertisers can include additional information, such as site links, location information, and call extensions, making their ads more informative and compelling.

The Automotive segment is exhibiting a CAGR of 16.7% during (2023 - 2030). Automakers use these advertising to promote online showrooms and virtual test drive experiences. Interactive ads and VR applications allow consumers to explore vehicle features and interiors and even take simulated test drives from their homes. The automotive segment utilizes content marketing through digital advertising to create informative and entertaining content. This includes articles, blog posts, and videos highlighting industry trends, technology updates, and driving experiences, contributing to brand storytelling.

Full Report: https://www.kbvresearch.com/digital-advertising-market/

The North America market dominated the Global Digital Advertising Market by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $339.5 billion by 2030. The Europe market is expected to witness a CAGR of 14.1% during (2023 - 2030). Additionally, The Asia Pacific market is expected to witness a CAGR of 15.3% during (2023 - 2030).

List of Key Companies Profiled

• Adobe, Inc.
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Baidu, Inc.
• ByteDance Ltd.
• Publicis Groupe (Epsilon Data Management, LLC)
• Meta Platforms, Inc. (Meta)
• Microsoft Corporation
• Google LLC (Alphabet Inc.)
• Verizon Communications, Inc.
• X Corp. (Twitter, Inc.)

Digital Advertising Market Report Segmentation

By Offering

• Solution
• Services

By Platform

• Smartphone
• Computer
• Others

By Format

• Video
• Image
• Text
• Others

By Type

• Search Advertising
• Banner Advertising
• Video Advertising
• Social Media Advertising
• Native Advertising
• Interstitial Advertising

By End-user

• Retail
• Automotive
• Consumer Electronics
• Healthcare & Lifesciences
• Media & Entertainment
• BFSI
• Education
• IT & Telecommunication
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA