NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.
Top 5 Things Sellers Most Want from Real Estate Agents
- Help price home competitively
- Help seller market home to potential buyers
- Help sell the home within specific timeframe
- Help find a buyer for home
- Help seller find ways to fix up home to sell it for more
Source: 2023 National Association of Realtors Profile of Home Buyers and Sellers
The top reason sellers hire REALTORS® has to do with competitive pricing. Determining the asking price of your home is a huge step in your home selling process, and your local REALTOR® can help!
Determining the Asking Price: The Basics & Trends
How to Set Your Home’s List Price: 5 Factors that Matter Most (HomeLight, May 21, 2024)
- Location
- Prices of recently sold homes
- House condition
- Home improvements and updates
- Market conditions in your area
How to Price Your Home to Sell (NerdWallet, Jun. 28, 2023)
“Pricing your house to sell requires a "Goldilocks" frame of mind. A price that's "just right" is the one that attracts a buyer, is in line with the market, and puts the most money in your pocket.”
Local Market Reports (National Association of REALTORS®)
Monthly Housing Market Trends Report (realtor.com®)
Accurate Property Pricing with RPR (REALTOR® Property Resource)
“Here, RPR shares five tools that will help an agent refine the value of a property, use the platform’s flexible CMA tool, create a Sales Comparative Analysis and Valuation Workbook for harder-to-price properties, and run a real-time analysis for investment properties.”
Advice for Your Customers
How to Price Your Home for Sale (The Balance, Mar. 7, 2022)
When pricing your home, it’s easy to forget or overlook small details like neighborhood boundaries, which side of the street your home is on, and if it is close to train tracks or a highway. According the The Balance, “Identical homes directly across the street from each other can vary by as much as $100,000 in some neighborhoods. Perceptions of desirability have value.”
What Homebuyers Can Expect with an Appraisal — and What to Do If It's Below Your Offer Price (Freddie Mac, Feb. 3, 2022)
- If you find errors, request a new appraisal
- Renegotiate the sale price
- Find additional funds
- Continue with your search
Home Price Calculators
Are You an Owner? Track Your Home (realtor.com®)
HPI Calculator (Federal Housing Finance Agency)
What's Your Home Worth? (Bank of America)
Home Value Estimator (Chase)
eBooks &Other Resources
eBooks.realtor.org
The Complete Idiot's Guide to Selling Your Home (eBook)
The Future of Real Estate Home Pricing (eBook)
How to Sell Your Home in Any Market (eBook)
Sell Your Home Now (eBook)
Selling Your Home in 45 Days or Less (eBook)
Seven Steps to Sold (eBook)
Tips & Traps When Selling a Home (eBook)
Books, Videos, Research Reports &More
As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.
Think Sold!: Creating Home Sales in Any Market (Washington, D.C.: BuilderBooks, 2009) HD1379 .L96 2009
NAR® Guide to Home Selling: Insider Tips for Home Selling Made Easy (Hoboken, NJ: John Wiley & Sons, Inc., 2007) HD 1375 N21n
Pricing Your Home to Sell — DVD, Item # 141-177
Have an idea for a real estate topic? Send us your suggestions.
The inclusion of links on this page does not imply endorsem*nt by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
