DeFi Asset Management Pitch Deck Case Study Development - Viktori (2024)

The Decentralized Finance (DeFi) sector is one of the most lucrative areas in the cryptocurrency industry, with the total value locked (TVL) in DeFi protocols surpassing $55 billion and projected to grow at a compound annual growth rate (CAGR) of 30%​​. By 2030, the DeFi asset management market is expected to reach $10 billion, offering vast opportunities for innovative solutions and substantial investor interest.

The Client’s Problem

When developing their pitch deck, the client, a DeFi platform named Aarnâ Protocol, faced several challenges across various areas:

• Design: Their initial pitch deck lacked a cohesive and professional visual design that could capture investor attention.
• Copy: The messaging was unclear, and the technical jargon was not effectively communicated to a broader audience.
• Research: There was insufficient data to support their claims about market size, growth potential, and competitive advantage.
• Narrative: The story of their product and its impact was not compellingly told, leading to a disconnect between the product’s capabilities and its market potential.
• Financials: The financial projections were not well-organized, and the funding utilization plan lacked clarity and detail.
• Strategy: Their go-to-market strategy was not clearly defined, making it difficult to convey their growth plans to potential investors.

Our Approach and Solution

To address these issues, we implemented a comprehensive strategy that covered all aspects of pitch deck development:

1. Design:
   • Solution: We revamped the visual design to reflect a modern and sophisticated look, ensuring consistency in branding and enhancing visual appeal.
   • Example: The new design incorporated a color scheme that aligns with Aarnâ’s branding and used high-quality graphics to illustrate complex concepts like their tokenization platform and AI integration.
2. Copy:
   • Solution: Simplified the technical language and crafted compelling messages that clearly conveyed the value proposition and unique selling points of the Aarnâ Protocol.
   • Example: “Aarnâ provides a complete DeFi asset management platform, combining human expertise, AI, and tokenized products for intelligent, uncomplicated access for users.”
3. Research:
   • Solution: Conducted extensive market research to gather relevant data and statistics, enhancing the credibility of the pitch deck.
   • Example: Highlighted that the DeFi market is expected to grow to $10 billion by 2030, with a current TVL of over $55 billion growing at 30% CAGR​​.
4. Narrative:
   • Solution: Developed a compelling story that articulated the problem, solution, and impact of the Aarnâ Protocol, making it relatable and engaging for investors.
   • Example: “Aarnâ is building the Schwab of web3, enabling users, creators, and AI to collaboratively discover alpha, with a clear roadmap for decentralization.”
5. Financials:
   • Solution: Organized the financial projections and funding utilization into a clear and concise format, making it easier for investors to understand the financial health and needs of the company.
   • Example: Detailed the funding requirement of $2,000,000 and provided a clear post-money valuation and token allocation plan.
6. Strategy:
   • Solution: Defined a robust go-to-market strategy, outlining short-term, medium-term, and long-term plans for growth and user acquisition.
   • Example: Explained the incentive design for early contributors and the establishment of long-term partnerships with key opinion leaders and traditional finance platforms.

Overview of the Work Done

• Design: We created a visually appealing pitch deck that showcased Aarnâ’s sophisticated UX/UI, reflecting their product’s advanced design. This included integrating elements of their dApp interface within the deck to demonstrate user experience.
• Copy: Simplified the messaging to make it accessible to a wider audience while retaining technical accuracy. Key phrases like “autonomous alpha discovery” and “intelligent dApp” were used to emphasize the innovative aspects.
• Research: Included market data and statistics to back up Aarnâ’s claims, such as the DeFi market’s projected growth and current TVL figures.
• Narrative: Crafted a narrative that positioned Aarnâ as a transformative player in the DeFi space, emphasizing their unique combination of human expertise and AI.
• Financials: Provided detailed financial projections, including a breakdown of the $2,000,000 funding requirement and how it would be utilized to scale the platform and achieve key milestones.
• Strategy: Outlined a clear go-to-market strategy, emphasizing community building, partnership development, and user acquisition tactics to ensure sustained growth and adoption.

By addressing each of these areas comprehensively, we ensured that Aarnâ’s pitch deck not only looked professional but also effectively communicated their value proposition and growth potential to investors. This holistic approach to pitch deck development showcases our ability to handle complex projects and deliver high-quality results, positioning us as a premium provider in the industry.

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