Click, Click, Close: How Web3 Is Re-Engineering Real Estate (2024)

The couple-clicks, home-buying experience is something many in the real estate industry have talked about for years. In a transaction that typically requires lots of paperwork, people, and legal checkpoints to happen, it didn’t seem possible.

Thanks to blockchain and a burgeoning world of NFTs (Non-Fungible Tokens), this wave of possibility is already within view. It's like we're sitting on the shore, we see the wave coming, and we're grabbing our boards to surf it.

You see, the couple-click, faster, simpler, more secure transfer of real estate assets that everyone who is tied to the transaction - the buyer, seller, and agent - has yearned for over a decade, is now accessible to everyone through Web3 technologies.

What happened on Wednesday, April 13th, 2022, in Tampa, Florida - the couple-click experience, has made that dream a reality.

Until now, the conversation around Web3 innovation has been dominated by the art world and seen as a way of proving and securing ownership of digital assets.

Reid Hoffman (founder of LinkedIn and venture capital firm Greylock) stated in a recent podcast that web2 was for real identities and relationships, and now web3 is the upgrade of the web for ownership. Because obviously, “once you have a cryptographically secure ledger, it isn’t just digital assets that could be there”.

Ownership is something that exists not in objective reality, but as a result of human interaction. It exists because humans agree that it exists. Some examples of social constructs are countries, money, and private property. Car ownership is just a title, it’s a record in a database, thus it’s a digital asset. Thus it could be governed via blockchain.

What about real estate? Here I am, sitting in my new home in Miami and going through the process of buying a new home for my in-laws, and experiencing the same thing so many buyers are - making one blind offer after another on multiple properties, and now 8-months later, having lost weeks of our lives in this process, a more transparent, smoother and faster process can’t come soon enough.

Imagine this better future: You find the house you want, you either connect your wallet or your online banking in one place, and with a couple of clicks you participate in an online, transparent auction. If you need a loan, you apply and get approved within the auction process, instantly.

So what happened in Tampa

My team reported: “We are ready, the smart contract is deployed, the NFT is minted, and the sale can start”. I said, “Ok, let’s do it”.

This is how a 24-hour sale started and how the world would observe the offers coming in.

This sale was the world’s 3d NFT sale of a home. In my previous article, I explained how the first real property NFT was born. This recent sale was different because it also accepted USDC instead of Ether - our response to our Propy Twitter community vote.

The buyer who made the highest offer had been at the open house but at the time of the sale was traveling in Texas. On April 13th, they became owners via Web3 settlement.

Once the sale was concluded the buyer called and asked: “What’s next?”. When my team shared this with me over zoom, I smiled. It was hard for people to believe that at that moment, as it occurred after the last two NFT sales, the buyers became owners immediately. They had all the documents in advance for due diligence. All that was left was to receive the code for the smart lock to receive the key.

No hassle. Totally secure. Lightning-fast.

Here’s the link to this transaction on Etherscan (it’s a browser for blockchain records).

This home sale is now immutably recorded on a public blockchain. While Ethereum is supported, no one can change or delete this proof and the NFT can further change hands. And of course, it can be done on any decentralized blockchain.

While there’s been over $4 billion of real estate transactions recorded on blockchain, for the first time in history, this instant settlement on blockchain has been achieved for a small number of assets for now.

Just like streaming on Netflix NFLX has scaled, and buying goods online has scaled, it can scale for real estate - a couple of clicks on the front end connected to smart contracts and a person owns a home. The ownership is legally de-attached from county recording and now lives on-chain.

This future is already here

In 2021 12% of first homebuyers tapped into their crypto funds to secure down payments. This means a new generation of buyers are willing to invest in using a different method of payment and transactional experience to buy real estate. The ramifications of this are breathtakingly endless. Instead of the $1.7 trillion turnover, we’ll likely see, the real estate market could potentially increase to a $3 - 5 trillion market. Moving from state to state for jobs, family or opportunity is already part of the culture for young people, as well as owning crypto. Why not buy instead of renting homes when moving, and own a property in their wallet within minutes?

What people can now envision, is that Web3 (which includes NFTs, smart contracts, and blockchain) is primed to completely transform how homes are bought and sold. They enable the process to be handled completely online, making transactions more efficient, automated, and with fewer middlemen. The entire sale is handled on a secure platform, creating transparency for all parties.

Another great advantage of web3 is that the “fake it till you make it” concept is close to impossible - you either have a record of transactions on immutable on-chain or you don’t.

You might think that this innovation will not scale because of the mortgage problem as traditional lenders don’t accept crypto holders' earnings statements. Well, key players in the new finance world are actively developing novel products to provide mortgages for homebuyers secured by crypto portfolios, common among the new generation of homebuyers. And a number of defi protocols are also looking to expand to provide down payment loans and mortgages for crypto holders, such as XBTO, Milo, Helio.

One can also envision a new global marketplace for buying and selling homes, not unlike OpenSea NFT marketplace today. It could be OpenSea, but buying real estate requires each wallet (it’s almost like your login), that you are “login-ing in” and buying assets with, to be identified, but the current NFT marketplaces intentionally are built for anonymous users. Thus use cases that need identities attached to wallets will require new products to evolve. A showcase of homes ready to be transacted on immediately, all anchored in a solid legal framework governing the secure transfer of real property rights.

We are not talking about fractional ownership. The concept was already there with crowdfunding platforms and REITs, and now will drastically improve with new companies like SolidBlock, LoftyAI, RealT, Acrew, and will make it more appealing for the crypto community. Rather it’s a full ownership transfer of homes via blockchain, easily just like we buy books on Amazon.

Ultimately, the foundation of Web3 exists as a combination of blockchain, smart contracts, decentralized currency and lending, and ownership of data and assets. All of these technologies will work together to provide the products and services consumers are – and will – demand.

Today, we’re seeing crypto token standards like ERC721 used as a representation of real property ownership in the real world and virtual property in the metaverse. Blockchain and smart contracts are being used to help manage transactions, offer, title, and more. Consumers now trust blockchain technology, they trust smart contracts rather than small tech startups. Consumers understood that no government or corporation can take over their data or an asset if it’s in their crypto wallet. And that’s why more use cases such as real estate will yet evolve and turn into the next big things.

While NFT art and music sales are cooling down, - lower volume on OpenSea, and a symbolic Jack Dorsey’s first tweet now can't sell for the same price, the innovation will stay, artists and creators will earn more from now on. Capital flow, sparked by art NFT popularity, accelerated the search for new applications for this technology in other industries, including bringing it into reality in the field of real estate.

What will be the next big culturally relevant movement that leads to the evolution of known economic and financial systems, is yet to be discovered.

Click, Click, Close: How Web3 Is Re-Engineering Real Estate (2024)

FAQs

How does Web 3.0 affect real estate marketing? ›

Integration of Web3 technology in the real estate industry enables cross-border transactions. Real estate smart contracts can facilitate real estate deals by automating currency conversion, ensuring compliance with local regulations, and verifying ownership.

What is Web3.0 reddit? ›

Web3 is a marketing term for the idea of websites built around blockchain, the underlying technology for cryptocurrencies.

How do you succeed in Web3? ›

By understanding the fundamentals, building a solid strategy, leveraging blockchain technology, and engaging with your community, you can succeed in this dynamic space. Stay informed about emerging trends and continually refine your approach to stay ahead of the curve.

How do I break into Web3? ›

Engage in self-study through online courses, contribute to open-source projects, and build your own small-scale applications to demonstrate your skills. Networking with professionals and participating in Web3 communities can provide mentorship and practical insights.

How does Web3 have a positive impact? ›

Empowered consumers

With Web3, end-users will regain the complete ownership and control of their data and enjoy the security of encryption. This means that they will be able to choose if and when information about them can be shared and/or used with or by advertisers, marketers, researchers etc.

How will Web3 impact marketing? ›

In conclusion, Web3 is set to have a profound impact on digital marketing. Its emphasis on decentralization, user data control, transparency, and new monetization methods offers exciting opportunities for marketers.

Is Web3 just hype? ›

However, the failure of Web3 debunks this myth. Value needs no hype: Truly useful products or services don't require hyped marketing to prove their worth. Their value speaks for itself. Hype can be spotted easily: The attempt to sell Web3 as the next big thing was clear as broad daylight.

Why did Web3 fail? ›

Web3 failed to deliver anything but more similar ensh*ttification in the form of cryptocurrencies, NFTs and ultimately a market-fuelled distraction cobbled together on top of blockchains which is hardly the new internet that venture capitalists are determined to push as the correct rhetoric — one that is self-serving ...

Is Web3 good or bad? ›

Web3 will potentially provide incredible benefits for users, including greater financial and career opportunities for users, allowing users increased ownership over their own data, but also offers huge risks, including furthering our addiction to the internet and social media, the use of blockchain to facilitate ...

What is the main goal of Web3? ›

With Web 3.0, users will be able to sell their own data through decentralized data networks, ensuring that they maintain ownership control. This data will be produced by various powerful computing resources, such as mobile phones, desktop computers, appliances, automobiles, and sensors.

How to learn Web3 for beginners? ›

To learn Web3, you can follow these steps:
  1. Familiarize yourself with the basics of blockchain technology: understand the concept of decentralized networks, consensus algorithms, and smart contracts. ...
  2. Learn the fundamentals of html, css, and javascript: these are the building blocks of web development.

What is the simplest explanation of Web3? ›

Web 3.0 or Web3 is the third generation of the World Wide Web (WWW), which involves direct immersion into the digital world. Web 3.0 encompasses individual control of personal data and the use of cryptocurrencies and blockchain.

Is Web3 risky? ›

Despite its robust security framework, Web3 is not immune to cybersecurity risks. Understanding them is the first step toward mitigating potential security issues. Smart Contract Vulnerabilities: Flaws in smart contracts can allow unauthorized access or cause financial losses. Regular audits are crucial.

Is Web3 hackable? ›

This means that it is impenetrable to hackers. However, hackers can target the vulnerabilities within the project's smart contracts. Recently, hackers have targeted several DeFi platforms. Although DeFi is a subset of the Web3 spectrum, it reflects the biggest vulnerability within the ecosystem.

What the heck is Web3? ›

Web3 is a term used to describe the next iteration of the internet, one that is built on blockchain technology and is communally controlled by its users.

What does Web 3.0 mean for marketing? ›

Web 3.0 marketing is more than just websites and search engine optimization(SEO). A Web 3.0 environment enhances the user experience by providing rich and interactive advertising opportunities. This is a boon for marketers because they can now deliver more targeted ads to consumers.

How will Web 3.0 impact business? ›

Web 3.0: The Impact on Business

Reduces business risk with greater efficiencies and processes. Better data security/data encryption for less vulnerability. Content is accessible to everyone, ending data monopolies. Users will have full control over their data.

What are the challenges of Web3 marketing? ›

What Are The Challenges of Web3 Marketing?
  • Lack of Decentralized Technology Awareness. ...
  • Interoperability Across Decentralized Platforms. ...
  • Evolving Regulatory Landscape. ...
  • Paradigm Shift in Marketing Mindset. ...
  • Tokenomics Implementation.
Feb 15, 2024

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