Can You Get Money for Posting on Tumblr? (2024)

Tumblr is widely use by individuals and businesses to share ideas. Business typically use Tumblr to promote products, services and promotions, along with showcasing a bit of personality to their customers. While the platform may not seem like a money making machine at first glance, businesses can earn money through their Tumblr blog. The idea is to engage customers on a platform they trust, which leads them directly to your products and services.

Ad Networks

To earn directly from your posts on Tumblr, use ad networks, such as Google Adsense. The only problem is the ads may actually come from the competition. However, when a visitor to your blog clicks on the ad, you'll be paid. If you have a large following, the earnings can add up. If you want to have a more professional appearance, placing ads on your blog can turn off customers, unless the ads are relevant to your business. For instance, a wedding planner with ads for wedding photographers or caterers actually helps the visitor. Choose the ad networks you use carefully to prevent your Tumblr blog from looking cluttered.

Sell Products

If your business serves customers through sites such as eBay or Amazon, you can place affiliate or direct product links on your Tumblr. An engaging post about how to use a specific product, or a humorous story about how a certain product helped you in a tight situation, along with the product link helps to increase sales.

If you don't mind recommending products that you don't sell, you can use affiliate programs to offer your visitors different products. For instance, if you run a lawn care service, you might use the Amazon Affiliate program to recommend books on caring for a lawn, or what plants are best for specific areas. Promoting something other than your own business makes the blog seem more friendly and less promotional, plus you make money for each affiliate sale.

Engage Visitors

Businesses often post questions or ask visitors to "like" something in order to engage their visitors. If you want your business to be in front of more potential customers, you need visitors to re-blog your posts on Tumblr. The more a post is re-blogged, the more interested people become, leading to more overall sales. To best engage readers, create short, entertaining, informative posts. Follow up by talking with customers. The better relationship you create, the more followers and re-blogs you'll have.

Keep Posts Short

Tumblr isn't about posting long, detailed blogs. Part of Tumblr's appeal is that it uses short posts to convey messages. Visitors prefer something short and to the point. Visit popular Tumblr blogs and notice the word count. Keep your posts approximately the same length. It's also perfectly acceptable to post a few sentences with an image or video.

Advertise Promotions

Anytime you run a promotion, blog about it. Tumblr is part blog network and part social network. If you advertise your promotions to your Tumblr followers, they might re-blog it, further spreading the message. You'll receive more traffic to your site and more interest in your promotion than if you didn't advertise it at all.

Be Patient

Tumblr wasn't designed to help users or businesses make money. It was designed as a social blogging service. Earning money directly or indirectly from Tumblr requires patience. You must first build a following and continuously maintain the blog. INC.com recommends posting at least three times per week for an active blog. It can take time to develop the right voice that appeals to your customers.

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