People often ask "Can Posting Articles to LinkedIn Help Your SEO?"
We know that gaining links to a website can help its search rankings, but not always.
What does LinkedIn say?
In the article How To Boost the SEO of Your Organization's LinkedIn Page it says:
Articles published on LinkedIn are good for both visibility on LinkedIn itself and in organic search. Our goal as a platform is to provide high-quality, meaningful content to the audience—if your organization is producing that type of content, you are very likely to get more traction in members’ feeds.
Articles published on LinkedIn are also crawled by search engines. Long-form, SEO-driven, relevant and valuable content is more likely to show up in searches off of the LinkedIn platform as well.
So, what happens if we include a link in this article, for example to Christian Business SEO?
Well, let's try it and find out...
LinkedIn automatically added rel="nofollow noopener" to the link. Therefore, it appears the link has no SEO value and won't help with search rankings.
Conclusion
It seems when LinkedIn says "Articles published on LinkedIn are good for both visibility on LinkedIn itself and in organic search" what they actually mean is that publishing articles on LinkedIn is good for THEIR SEO not yours.
If you're going to write an original article, you're better off publishing it on your own website (where it can help your SEO) and then sharing a link to it on your company's LinkedIn page (so your LinkedIn connections are made aware of it.)
Keep publishingarticles on LinkedIn, Google likes it. Here you will find an SEO basics https://smartseogoals.com/seo-basics/ on how to improve your website to increase visibility in search engines.
Thank you for sharing this article! It's an insightful read on how posting articles on LinkedIn can contribute to SEO efforts. I found the emphasis on consistency and relevance particularly helpful. It reinforces the importance of strategic content creation and engagement on the platform. Great insights! :)
Trusted Supplier of Authentic Copper Utensils | Exporting Worldwide
11mo
thanks ,
I tried to inspect the page element and see if it was a no follow link but could not (I'm on Chrome). How did you check if the link is no follower?
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