Incorporating stock art into your graphic design can be a cost-effective, time-saving solution for sourcing high-quality images. However, it's essential to understand the specifications of image licensing, the importance of quality, and how to customize the art to maintain a unique style in a growing industry.
Key Takeaways
- Graphic Designers can use stock art, generic, high-quality images licensed for creative use, in their projects as a cost-effective alternative to creating original images.
- Professionals must ensure they verify the terms of use for stock art to avoid copyright infringement. Some stock art images are available free under Creative Commons Licenses.
- Graphic Designers can source stock art from reputable sites like Unsplash and StockSnap, or from software like Adobe's Creative Cloud apps, Canva.
- High-quality stock images are crucial for customer satisfaction and maintaining a professional portfolio.
- Designers should customize stock images to keep their work distinctive and avoid it appearing generic.
- Graphic design is a growing industry, expected to increase by 3% through 2030, so it's essential for professionals to stand out in their creative careers.
Working as a graphic designer, it can be challenging to create your own images for projects or source free images that are available for commercial use. When working on client projects, it may seem counterintuitive to use generic artwork, but designers must keep a unique quality to their work style as the industry grows. The graphic design industry is estimated to grow 3% through 2030, emphasizing the importance of standing out in creative careers.
It can also be time-consuming to search various image sites for the perfect image, only to realize payment is required to download the file or there is no specification on the parameters for how the art can be used. This article will cover the basic information on stock art and how you can incorporate these high-quality images into your graphic design work.
What is Stock Art?
Stock art images provide professionals like graphic designers a cost-effective way to gain high-quality images without the hassle of a photoshoot or creative session. Simply put, stock art images are generic, high-resolution illustrations licensed for creative use. While many stock art images are available for free, some sites require a paid subscription to access additional images.
Graphic Designers often use stock art images when creating marketing or branding materials, website content, and product packaging. It’s crucial for designers to verify the terms of use for stock art before using it in their work to ensure there is no risk of copyright infringement. Some stock art images are available through the Creative Commons Licenses, which allows individuals other than the image owner to use the image for free.
How to Find Stock Art
There are many ways a graphic designer can search for stock art, with some options being free or low cost. This process can come down to personal preference, as some designers prefer to network and gain sources from trusted colleagues in the industry while others research to find the best website in their budget.
It’s good for graphic designers to have a plan when it comes to sourcing stock art images, so there are no setbacks when working on projects and meeting deadlines. If you ever need new stock art sources, try searching for available options and reaching out to other designers through online forums or local groups. Once you find trusted sites that you enjoy, be sure to save the information for help with future tasks.
Use Reputable Sites
When using stock art websites, designers must confirm the terms of use for any content obtained and research the company’s validity. It can be helpful to read online reviews for the site and look at any image samples the company has available. Being thorough when selecting a stock art site can help save you stress and expensive legal issues in the future. Some popular image sources graphic designers use are Unsplash and StockSnap, which offer free images for users to download.
Take Advantage of Software
Stock art websites aren’t the only place graphic designers can find public images, though many overlook the available artwork in common software. For example, designers that use Creative Cloud apps can take advantage of Adobe’s fully integrated stock image library. These images are available for use with software like Photoshop and InDesign, as well as Adobe XD and Premiere Pro.
In addition to Adobe image integration, graphic designers can utilize tools like Canva. Available with a limited free account or monthly subscription, Canva is a design tool that has a stock library of over 1 million images! The interface is clean and straightforward to use, meaning designers will be able to find images quickly on this site.
Keep an Eye on Quality
As a graphic designer, sourcing high-quality images is incredibly important for client satisfaction and building/maintaining a portfolio. Many applications with stock art will be a base element, meaning that if you start with a high-quality image, the final product will be of the same standards. These images are typically from photographers and professional artists that sell their work to a stock agency for distribution. This is why the resolution and presentation of these generic images are so high.
Instead of scrambling to schedule a shoot to create your own images, take advantage of the sharp quality of stock art and incorporate it into one of your next projects.
Transformation is Key
While using free images in your design career can seem strange, customization is key to using this type of content. Designers should always try to add a unique twist or edit to any stock art they utilize, especially when adding it to a client project. Some prefer to enhance existing elements like lights, shadows, and colors, while others remove unnecessary areas of the image like logos or brand names.
If a designer just takes a standard stock image and adds it to their work, it can feel bland or similar to other content in the industry. These elements are made to support the look and feel of your work and serve as a canvas for your unique creative design.
Final Thoughts
While some graphic designers may wonder if they should be using stock art in their work, it is a great way to save on time and costs during the creative process. There are a variety of free stock art sites available for designers to utilize. However, it’s necessary to check the regulations and terms of use for any images before using them in any work.
If you are looking to get into the field of creative design or want to improve your software knowledge, signing up for graphic design classes is a great way to refresh your skillset. Prospective designers who need more intense training should consider live online graphic design bootcamps, as they have an extensive curriculum that can be completed from anywhere. Live online education courses provide flexibility when taking classes, but some students prefer to learn in person with their instructors and peers. Searching for graphic design bootcamps in your area is a great way to see all the options close to your location.
