Cable TV Is on Life Support, but a New Bundle Is Coming Alive (2024)

Media|Cable TV Is on Life Support, but a New Bundle Is Coming Alive

https://www.nytimes.com/2023/09/14/business/media/cable-tv-bundle-streaming.html

Cable TV Is on Life Support, but a New Bundle Is Coming Alive (1)

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Cable companies have started to figure out a way to stay in the TV game: Reselling streaming services.

Credit...Justin Rentería

A funny thing happened in recent weeks, as the media industry wrung its hands over the long-anticipated death of the lucrative cable-TV bundle: Hundreds of thousands of people turned to a different bundle.

Take Christopher Antoniacci of Anna Maria, Fla. When the standoff between Disney and the cable giant Charter left him among nearly 15 million cable subscribers without ESPN and many other channels, he took matters into his own hands.

At Charter’s suggestion, Mr. Antoniacci, 74, downloaded FuboTV, a streaming service that offers channels including ESPN. Nearly 500,000 people did the same over the last two weeks, according to Sensor Tower, an analytics firm.

“It has almost everything that I require,” said Mr. Antoniacci, who signed up for a free trial. “It’s a cable substitute, and it appears to be working,” he added.

As cord cutting accelerates across the country, with millions of Americans dropping their traditional cable-TV packages each year, it threatens to upend the pay-TV bundle, a linchpin of the media industry for decades. That became clear when Charter, in its war of words with Disney, declared that parts of the cable bundle were “broken.”

But the resolution between the two companies this week signaled that the bundle is probably not going anywhere. It’s just adjusting for new viewing habits, with cable companies aiming to sell new packages that include streaming services.

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Cable TV Is on Life Support, but a New Bundle Is Coming Alive (2024)

FAQs

How much longer will cable TV be around? ›

Now, about five million people abandon cable TV every year — leaving about 75 million Americans in the traditional TV ecosystem, according to analyst estimates. Most analysts believe that 40 million to 60 million Americans will continue to subscribe to some form of traditional cable in the years to come.

Why does the cable TV bundle exist anyway? ›

Bundling scores of networks together has endured in large part because the programmers and distributors both made huge profits from new channels, rising numbers of subscribers and steadily higher cable bills. Plus, until recently, it would have been a logistical nightmare for distributors to sell channels individually.

What will replace cable TV in the future? ›

Cable TV companies might have no choice but to unbundle packages as they face growing competition from streaming services like Netflix, Hulu, and Amazon Prime. Traditional advertising models become antiquated when media companies shift to subscription-based models.

Why are people getting rid of cable TV? ›

Rising cable costs and the thousands of options for shows and movies on various streaming services have been key factors in the popularity of cord-cutting. As long as streaming subscriptions are more affordable than cable for the average household, it makes sense to move away from cable.

Do people use cable boxes anymore? ›

Cable companies are replacing ancient cable boxes with these tiny new gadgets. The clunky old cable box doesn't make sense anymore. Big, ugly, and heavy, they seem to have about as much place working with a modern TV as a DVD player.

What equipment do I need to get rid of cable TV? ›

A smart TV or streaming device – If your TV can connect to the internet, it is a Smart TV and can stream. For TVs that cannot connect to the internet, you can use a streaming device like Roku, Fire Stick TV, or Chromecast with Google TV, among many other options.

Why is cable TV dying? ›

Consumers are no longer willing to pay for a plethora of channels that they don't watch. This antiquated cable model has become usurped by streaming options of getting only what you want to watch, and even those consumers that are still with cable are requesting more targeted, smaller bundles.

Can I cancel my cable and still watch TV? ›

You can watch cable channels with a streaming player using cable alternative services or access select channels available in your area for free with an HDTV antenna. A streaming player is a great place to start saving money over cable—all you need is a TV and high-speed internet.

Why do people still pay for cable? ›

Watching live sports on cable was the main reason that has kept Americans from getting rid of cable as of 2022, according to 19.5 percent of respondents to a survey. Second common factor was watching live entertainment events, such as the award shows, with around 11.7 percent of people interviewed.

How to not pay for cable TV? ›

If you're tired of paying for cable TV and have been wanting to cut the cord, here's how to do it. Install an over-the-air antenna to receive local TV stations (like News 6) and connect your Smart TV to your wifi router. We purchased: Over-the-air TV antenna.

Is it better to bundle internet and TV? ›

Yes, with some ISPs, you can save money by combining your TV and internet services. The savings is usually about $10 to $20 a month.

Why am I losing cable channels? ›

There are many reasons why you could be having trouble receiving a certain TV channel. The signal could be affected by different types of interference including but not limited to, communications signals, LTE/Cellular, Microwave feeds, weather conditions, physical obstructions or reflections etc.

Is cable TV in the decline stage? ›

The decline in viewing on most cable networks continued in 2023. The falloff comes from the prevalence of cord cutting coupled with premium content and subsequently viewers leaving cable television for streaming platforms.

How long before a TV is obsolete? ›

Televisions: 4-6 years

Time to failure is typically 8-11 years or about 50,000 hours of use.

Is cable TV viewership declining? ›

Year-over-year, broadcast viewership slid 5.4% and cable TV dropped 12.5%.

Does anyone still watch cable TV? ›

The number of U.S. households that subscribe to cable TV went from around 47% in 2019 to 42% in 2022. All things considered, this trend is not stopping anytime soon.

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