Buy Now, Pay Later: The Next Payday Lenders? (2024)

In the rapidly evolving world of consumer finance, "Buy Now, Pay Later" (BNPL) schemes have burgeoned, seducing shoppers with the allure of instant gratification and postponed payment. However, beneath this veneer of convenience lies a pressing need for regulation—a need underscored by the rapid growth and inherent risks associated with these schemes.

The BNPL Phenomenon

BNPL, a seemingly benign innovation in retail, can act as a catalyst for financial inclusion bridging the gap between lenders and consumers. In the UK BNPL has morphed into a significant fraction of consumer spending. As of June 2022, it accounted for a notable 25% of retail sales. This growth, driven by rising inflation and enticingly low interest rates, presents a double-edged sword. On the one hand, it boosts retail sales and consumer spending; on the other, it is based on enticing the economically vulnerable consumers into potentially precarious financial commitments. Offering frictionless access to credit to purchase your favourite brands “in 4 easy 0% interest payments” helps dangle the prospect of ownership in front of you without the cost. However, when does this become impulsive locking the financially vulnerable into unnecessary and unsustainable debt.

The Case for Regulation

Financial Vulnerability

In the UK, the claim that BNPL acts as a catalyst for financial inclusion falls flat. Unlike in emerging markets, BNPL in developed economies like the UK often serves as a modern avatar of payday loans. It provides frictionless access to credit but at the risk of promoting impulsive spending and accumulating unsustainable debt. This point has been raised by prominent Consumer Help Guru Martin Lewis describing BNPL as “the fastest-growing debt in the UK”. What’s more this is particularly concerning given that vulnerable groups, including young people and those already in debt, are more likely to use BNPL for essentials, as found in a Citizens Advice Survey.

Financial Conduct Authority’s Woolard Review

The Woolard Review, commissioned by the UK's Financial Conduct Authority in September 2020, underscored the urgent need to regulate BNPL products. It suggested that BNPL should align with the impending Consumer Duty regulations, ensuring transparent contract terms and fair practices for late payments.

Credit Risk

For Buy Now, Pay Later (BNPL) companies, credit risk emerges as a pivotal concern, particularly in the context of minimal regulation. Unlike conventional credit models, BNPL firms often bypass standard credit checks and disclosures, inadvertently increasing their exposure to credit risk. This lack of transparency not only endangers consumers with potential debt spirals but also places the BNPL providers at a heightened risk of unanticipated defaults. The absence of stringent regulatory frameworks exacerbates this issue, as it permits a more lenient approach to credit assessment, potentially undermining the financial stability of these firms. Therefore, it is logical for the FCA to step in to prevent potential market contagion risks before any BNPL lender faces bankruptcy.

Labour's Regulatory Proposals

Recognising these risks, the Labour Party has seized on the government’s failure to regulate and has proposed extending credit card-like protections to BNPL users. These include clearer information on the terms of service, the right to lodge complaints with the Financial Ombudsman Service, and measures to prevent unaffordable debt accumulation. Tulip Siddiq, the shadow City minister has said that “[t]he Conservatives’ constant dithering and delay on regulation has left millions of consumers unprotected and the buy now, pay later sector in a state of uncertainty.” With Labour’s poll lead extending to 27 points, one should expect to see BNPL regulation feature in the next King’s Speech.

Data Concerns

The rapid shift of the BNPL industry towards app-based models raises data privacy and market fairness concerns, potentially speeding up regulatory intervention. These platforms collect extensive consumer data, posing risks of misuse and privacy breaches. Additionally, the dominance of major BNPL players may hinder competition and lead to consumer debt issues, as smaller firms struggle to keep up. This situation could result in unfavourable terms for consumers and necessitates comprehensive regulation in finance, data protection, and antitrust.

International Concerns

The need for regulation is not unique to the UK. In Australia, complaints about BNPL have surged by 57% year on year, indicating a global pattern of consumer distress linked to these products. This rising trend underscores the universal need for regulatory frameworks that can adapt to the evolving nature of consumer finance.

A Recent Case Study - Wonga

Wonga's trajectory from a titan in the payday loan industry to a cautionary tale of bankruptcy within a mere seven years presents a stark warning for the burgeoning Buy Now, Pay Later (BNPL) sector. At its zenith, Wonga was ubiquitous, dominating the airwaves with pervasive advertising, and recording a staggering profit of £45.8 million in 2011. However, this success was built on fragile foundations—a business model predicated on high-interest rates and targeting the financially vulnerable. The eventual regulatory clampdown, driven by consumer advocacy and political pressure, led to Wonga's precipitous fall, culminating in its collapse in 2018. This narrative serves as a grim harbinger for BNPL firms. With firms like Klarna currently revelling in explosive growth and popularity with valuations of $6.7bn , mirroring Wonga's earlier success, they too could face a similar downfall if regulatory oversight tightens in response to increasing concerns about consumer debt and financial stability. The BNPL industry, much like Wonga, risks becoming a victim of its own success if it fails to proactively address these looming regulatory and ethical challenges. Labour MP Stella Creasy, known for her campaign against payday lenders, has been a vocal sceptic of BNPL, drawing parallels between the two.

As the BNPL sector continues its meteoric rise, the call for regulation is not just prudent but essential. The goal should be to strike a balance: safeguarding consumers, particularly the vulnerable, from the pitfalls of easy credit, while still allowing them to benefit from the flexibility that BNPL schemes offer. The impending nature of regulation in this sector is not just a response to a growing trend but a necessary step to ensure that this financial innovation does not become a burden on those it purports to serve. The experience of payday loans offers a stark warning: without timely intervention, the house of cards may well collapse, leaving consumers and the economy to bear the brunt.