Best selling smartphones - Counterpoint (2024)

View the quarterly rankings of the top 10 best-selling smartphones and monitor their changing standings over time.

Source: Counterpoint Research Smartphone 360 –Global Handset Model Sales Tracker – Q2 2024

iPhone 15 Leads Top-Selling List; Samsung Dominates with Most Spots in Q2 2024.

Highlights:

• Apple led the top-selling smartphone list with iPhone 15 and captured 4 spots in the list. Samsung captured the most spots at 5 while Xiaomi made a comeback in the list after a year.

• Following seasonality, iPhone 15 Pro Max moved down one spot as sales declined while iPhone 15 sales grew in emerging regions like APAC, LATAM etc.

• Samsung captured the most spots owing to its wider presence across price bands and regions. The GenAI capabilities of the S24 series kept the sales momentum despite earlier launch.

• Samsung’s A series smartphones captured three spots in the list owing to better presence across regions and lower prices registering high QoQ growth.

• Redmi 13C captured the 7th spot owing to its accessibility resulting in increased sales across all regions, particularly developing markets like LATAM and MEA.

• 6 smartphones in the list fall in the premium price band, one more than last year, indicating sustained preference for premium smartphones.

*Rankings based sell-through; smartphone shipment data can be found in our Smartphone 360 –Global Smartphone Model Sales Tracker.

This is a repository of quarterly data for global smartphone model sales. Data on this page is updated every quarter.

Source: Counterpoint Research Smartphone 360 –Global Handset Model Sales Tracker – Q1 2023

Source: Counterpoint Research Smartphone 360 –Global Handset Model Sales Tracker – Q4 2023

Source: Counterpoint Research Smartphone 360 –Global Handset Model Sales Tracker – Q3 2023

Source: Counterpoint Research Smartphone 360 –Global Handset Model Sales Tracker – Q2 2023

Source: Counterpoint Research Smartphone 360 –Global Handset Model Sales Tracker – Q2 2022

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