Best Robo-Advisor Companies (2024)

  • FinTech
  • Best Robo-Advisor Companies

Robo-advisors can help you invest for your future, from retirement to a big purchase, or something else. With accessible automated investing tools and money management options at a fraction of the cost of traditional actively managed brokers, a robo-advisor could could help you reach your goals.

Best Robo-Advisor Companies (1)

Best Robo-Advisor Companies for 2024

Investopedia’s experts put 21 companies through a rigorous evaluation process to identify the best robo-advisor companies for you. We collected over 1,200 data points and used our subject matter expertise to develop a process for finding the best robo-advisors, focusing on goal planning, fees, portfolio contents and management, and more.

Winners

  • Best Overall, Best for Goal Planning, Best for Portfolio Construction, Best for Portfolio Management: Wealthfront
  • Best for Beginners, Best for Crypto Portfolio Selection, Best for Cash Management, Best for Tax-Loss Harvesting: Betterment
  • Best for Low Costs: SoFi Automated Investing
  • Best for Sophisticated Investors: M1 Finance
  • Best for Those Who Struggle to Save: Acorns
  • Best for Women Investors: Ellevest
  • Best for Mobile: E*TRADE Core Portfolios
  • Best for Education: Merrill Guided Investing
Best Robo-Advisors for March 2024ByBarbara A. FriedbergUpdated Mar 01, 2024 Best Robo-Advisor Cash Management Accounts for 2024ByDavid RodeckUpdated Feb 29, 2024 Wealthfront Review 2024ByBarbara A. FriedbergUpdated Feb 29, 2024 How to Open a Robo-Advisor AccountByBarbara A. FriedbergUpdated Dec 18, 2023 How We Review Robo-AdvisorsByMichael SacchitelloUpdated Feb 29, 2024

Frequently Asked Questions

  • How do you evaluate a robo-advisor?

    To evaluate a robo-advisor, first take a look at the services provided. Many robo-advisors have standard tax-loss harvesting and automatic rebalancing at no additional cost. Next, compare the expenses you'll incur at each robo-advisor. Finally, evaluate the costs and fees charged by the robo-advisors you are interested in and weigh those against traditional advisors.

    Learn MoreHow to Evaluate a Robo-Advisor

  • What’s the difference between a robo-advisor and a financial advisor?

    Robo-advisors can automate investing strategies that optimize the ideal asset class weights in a portfolio for a given risk preference. Financial advisors are often more than investment managers—they are communicators, educators, planners, and coaches to their clients. Some traditional advisors now offer robo-advisors-as-a-service as part of the portfolio construction and investment monitoring side of a more holistic financial planning practice.

    Learn MoreRobo-Advisor vs. Financial Advisor: Which is Better?

  • Do robo-advisors beat the S&P 500?

    This will vary significantly depending on the risk profile of the portfolio, broader market conditions, and the specific robo-advisor used. Some robo-advisor portfolios may outperform the S&P 500 in certain years or under specific conditions, while in others, they may underperform.

    Learn More

  • How do you open a robo-advisor account?

    Opening a robo-advisor investment account is as easy as opening an online financial or banking account. Most robo-advisory accounts will be opened online, although if you select Fidelity, Schwab, or another platform with a physical office, you can also open the account in person. You will need some personal info like address, Social Security number, and income, as well as banking info like account number and routing number, in order to open a robo-advisor account.

    Learn MoreHow to Open a Robo-Advisor Account

Key Terms

  • Robo-Advisor

    A robo-advisor (also sometimes spelled as roboadvisor) is a digital platform that provides automated, algorithm-driven financial planning and investment services with little to no human supervision. A typical robo-advisor asks questions about your financial situation and future goals through an online survey. It then uses the data to offer advice and automatically invest for you.

    Learn More

  • Robo-Advisor Tax Loss Harvesting

    Robo-advisor tax-loss harvesting is the automated selling of securities in a portfolio to deliberately incur losses to offset any capital gains or taxable income within many robo-advisor platforms.

    Learn More

  • B2B Robo-Advisor

    Business to business (B2B) robo-advisors are automated platforms that provide financial guidance and investment management services to other businesses. Unlike traditional human advisors, these digital platforms utilize algorithms and big data to offer tailored solutions.

    Learn More

  • Robo Roth IRA

    A robo Roth IRA is an automated investing, post-tax individual retirement account that grows tax free and has tax-free withdrawals in retirement.

    Learn More

  • Automated Investing

    ​​Automated investing is a broad term for a technology-driven method of investment management that uses algorithms and mathematical models to invest money on behalf of clients. It offers a streamlined and cost-effective way to invest, particularly for investors who are comfortable with technology.

    Learn More

Acorns Review 2024ByGina YoungUpdated Feb 29, 2024 Investopedia’s 2023 Robo-Advisor Consumer SurveyByMichael Sacchitello and Will BakerPublished Oct 02, 2023 J.P. Morgan Automated Investing Review 2024ByAndrew GrossmanUpdated Sep 29, 2023 Wealthfront vs. Merrill Guided Investing: Which Should You Choose?ByDavid RodeckUpdated Nov 03, 2023 Betterment vs. Merrill Guided Investing: Which Should You Choose?ByBarbara A. FriedbergUpdated Feb 21, 2024
M1 Finance vs. Merrill Guided Investing: Which Should You Choose?ByGordon ScottUpdated Sep 07, 2023 M1 Finance vs. E*TRADE Core Portfolios: Which Is Best for You?ByGina YoungUpdated Sep 07, 2023 Vanguard Digital Advisor Review 2024ByDock David TreeceUpdated Mar 04, 2024 M1 Finance vs. Betterment: Which Should You Choose?ByBarbara A. FriedbergUpdated Feb 21, 2024 Betterment vs. Wealthfront: Which Is Best for You?ByBarbara A. FriedbergUpdated Feb 21, 2024 Wealthfront vs. E*TRADE Core Portfolios: Which Is Right for You?ByAndrew GrossmanUpdated Nov 03, 2023 Wealthfront vs. Vanguard Personal Advisor: Which Is Best for You?ByDavid RodeckUpdated Nov 03, 2023 Betterment Review 2024ByDavid RodeckUpdated Feb 29, 2024 Merrill Guided Investing Review 2024ByBarbara A. FriedbergUpdated Feb 29, 2024 Schwab Intelligent Portfolios Review 2024ByDavid RodeckUpdated Mar 06, 2024 Stash Review 2024ByMark L. SetteUpdated Mar 04, 2024 E*TRADE Core Portfolios Review 2024ByAndrew GrossmanUpdated Feb 29, 2024 Interactive Advisors Review 2024ByBarbara A. FriedbergUpdated Mar 01, 2024 Ally Invest Robo Portfolios Review 2024ByGina YoungUpdated Mar 04, 2024 Wealthsimple ReviewByAlan FarleyUpdated Sep 13, 2023 M1 Finance Review 2024ByMark L. SetteUpdated Feb 29, 2024 Vanguard Personal Advisor Review 2024ByGina YoungUpdated Sep 20, 2023 Merrill Guided Investing vs. E*TRADE Core Portfolios: Which Is Best For You?ByGordon ScottUpdated Sep 06, 2023 Fidelity Go Review 2024ByMark L. SetteUpdated Mar 04, 2024 Wells Fargo Intuitive Investor Review 2024ByGina YoungUpdated Mar 06, 2024 Betterment vs. E*TRADE Core Portfolios: Which Is Best for You?ByMark L. SetteUpdated Feb 21, 2024 M1 Finance vs. Wealthfront: Which Is Right for You?ByBarbara A. FriedbergUpdated Sep 06, 2023 Betterment vs. Vanguard Personal Advisor Services: Which Is Best for You?ByMark L. SetteUpdated Feb 21, 2024 Betterment vs. Schwab Intelligent PortfoliosByGina YoungUpdated Feb 21, 2024 Wealthfront vs. Schwab Intelligent Portfolios: Which Is Best for You?ByBarbara A. FriedbergUpdated Aug 01, 2022 Empower vs. Vanguard Personal Advisor: Which Is Best for You?ByDavid RodeckUpdated Jun 07, 2023 Betterment vs. Fidelity Go: Which Is Right for You?ByMark L. SetteUpdated Feb 21, 2024 SigFig Review 2024ByDock David TreeceUpdated Mar 04, 2024 SoFi Automated Investing Review 2024ByDock David TreeceUpdated Feb 29, 2024 Ellevest Review 2024ByGina YoungUpdated Feb 29, 2024 Empower Review 2024ByBarbara A. FriedbergUpdated Sep 20, 2023 Investopedia 2020 Best Robo-Advisors AwardsByCaleb SilverUpdated Sep 01, 2022 Investopedia 2019 Best Robo-Advisors AwardsByCaleb SilverUpdated Mar 30, 2023 Titan Review 2024ByAndrew GrossmanUpdated Feb 29, 2024

FinTech

Other TechnologiesAutomated Investing

Best Robo-Advisor Companies (2024)

FAQs

Which robo-advisor has the best performance? ›

Best Robo-Advisors of August 2024
  • Betterment. Best Robo-Advisor for Everyday Investors.
  • SoFi Automated Investing. Best Robo-Advisor for Low Fees.
  • Vanguard Digital Advisor. Best Robo-Advisor for Beginners.
  • Vanguard Personal Advisor Services. Best Robo-Advisor for High Balances.
  • Wealthfront.

What is the average fee for a robo-advisor? ›

Robo-advisors, like Automated Investor, typically have lower fees than traditional wealth managers. The cost to use a robo-advisor generally ranges from 0.25% to 0.50% of your portfolio compared to 0.5% to 1.5% for traditional advisors.

Is it worth paying for a robo-advisor? ›

While a robo-advisor can be efficient in managing your investing decisions, a human advisor may be best for more complex decisions like helping you choose the right student loan repayment plan or comparing compensation packages for a new job. Cost: If cost is a factor, robo-advisors typically win out here.

What are 2 cons negatives to using a robo-advisor? ›

The generic cons of Robo Advisors are that they don't offer many options for investor flexibility. They tend to not follow traditional advisory services, since there is a lack of human interaction.

What is the biggest downfall of robo-advisors? ›

Whereas a financial planner can integrate your finances, taxes, and estate plans, robo-advisors lack this human touch and cannot take a holistic view of your financial life.

Is Wealthfront or Charles Schwab better? ›

The Bottom Line. Wealthfront is the winner of Best Overall and a number of other categories in our 2024 Robo-Advisors Review. This makes Wealthfront a solid choice for any investor comfortable with an all-digital investment service. Wealthfront is also the choice for those without the $5,000 minimum required by Schwab.

How risky are robo-advisors? ›

While it's smart to be cautious when trusting others with your money, a robo-advisor may be just as safe as a human financial advisor. But investing always comes with the risk of losing money, and that's true whether you're investing on your own, hiring a financial advisor or using a robo-advisor.

What is the average yearly return for a robo-advisor? ›

Nonetheless, returns can vary widely depending on the robo-advisor and the portfolio. For example, as of December 31, 2022, the 5-year annualized trailing return for robo-advisors with portfolios with a 60/40 allocation ranged from 2.84% to 5.12%, according to The Robo Report by Condor Capital.

What is the cheapest robo-advisor? ›

Compare the Best Robo-Advisors
CompanyAccount Minimum
SoFi Automated Investing Best for Low Costs$1
M1 Finance Best for Sophisticated Investors$100 ($500 minimum for retirement accounts)
Acorns Best for Those Who Struggle to Save$0
5 more rows

Do rich people use robo-advisors? ›

According to Investopedia's Affluent Millennial Investing Survey, while 20% of respondents use robo-advisors, the majority still report a preference for human financial advisors.

Do robo-advisors outperform the S&P 500? ›

But depending on the asset class mix and the particular index funds selected, a robo-advisor may underperform or outperform a broad equity index like the S&P 500.

Are robo-advisors good for retirees? ›

A robo-advisor can help ease the burden of managing your portfolio as you transition to retirement—and help you figure out how to tap your assets in tax-smart ways.

Why robo-advisors failed? ›

Robo advisors fall short of qualified human advisors in several ways. Among most platforms, the main service offered is portfolio management, which is a small part of what a qualified human advisor does. Here are the additional roles that many qualified human advisors take on.

Can robo-advisors lose money? ›

As with any form of investing, there's always a risk of losing money when using a robo-advisor. Markets can be unpredictable, and no form of investing is immune to potential losses.

Is robo-advisor better than trading? ›

Robo-advisors provide customized advice to help you optimize your investments, whereas self-directed brokerage accounts give you full control over your portfolio. People looking for low-cost professional advice or low-involvement investing success may benefit from the services of a robo-advisor.

Do robo-advisors outperform the market? ›

This will vary significantly depending on the risk profile of the portfolio, broader market conditions, and the specific robo-advisor used. Some robo-advisor portfolios may outperform the S&P 500 in certain years or under specific conditions, while in others, they underperform.

Which bank has the best robo-advisor? ›

According to our research, Wealthfront is the best overall robo-advisor due to its vast customization options, fee-free stock investing, low-interest rate borrowing, dynamic tax-loss harvesting, and other key features.

What is a good return for a robo-advisor? ›

But according to the Robo Report, the five-year returns (2017 to 2022) from most robo-advisors range from 2% to 5% per year. And Wealthfront, one of the best robo-advisors available, also states that customers can expect about a 4% to 6% return per year, depending on their risk tolerance.

Is Wealthfront or Betterment better? ›

Both companies are among the winners in our list of the best robo-advisors of 2023, with Wealthfront winning best overall, best for goal planning, best for portfolio construction, and best for portfolio management, while Betterment is best for beginners and best for cash management.

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