Best of the Breed: The Four Ps of Fund Manager Selection (2024)

Not all fund managers are built equal, just like not all markets are equal.

Best of the Breed: The Four Ps of Fund Manager Selection (1)

Investing is a complex process. Return generation can take many different forms across many different asset classes.

As to where they invest, stock pickers will typically focus on company valuations or companies that are likely to experience the strongest future growth, while bond managers will typically analyse interest rate risk, credit risk, coupon and maturity of instruments. Meanwhile, for the Seeking Alpha generation, a popular approach focuses on strategic asset allocation and fund manager selection as prescribed by the Yale University Endowment.

Besides having a robust asset allocation, fund manager selection is just as critical. It is all about picking the best of the breed of fund manager who can deliver a return that outperforms the market, matches a particular objective, and/or suits a particular role in the broader portfolio.

Not all fund managers are built equal, just like not all markets are equal. Alpha generation seems easier in some markets than others, as this may be due to market efficiency, number of participants, liquidity or level of alternative trading strategies in the market, such as algorithmic trading or high-frequency trading.

Following the Four Ps of Manager Selection

Generally, with fund manager selection, one should consider the 4 Ps: philosophy, process, people, and performance.

Philosophy

The philosophy of a manager may take different angles. A manager may focus on how they look at stocks or bonds, what their approach to valuation is, and/or when they invest. More broadly, it is important to consider what their holistic philosophy consists of in respect to capital preservation, willingness to take higher levels of risk for greater return, the manager’s stance on responsible investing and so on. Above all, coherence with your own philosophy for managing multi-asset portfolios is essential to ensure you are aligned.

Process

Process addresses how robust a manager’s strategy is and whether their investment processhas been tested. Ask yourself these four questions:

  • Can another manager come in and replicate their process to generate the same returns, should the key staff member be unavailable or no longer there?

  • Will there be a drift in the process if the market gets too volatile?

  • Is there a balance between qualitative and quantitative investment processes that is delivering returns?

  • What measures are in place to ensure the strategy can't be changed on a whim and will be adhered to?

People

The investment team broadly is also an important consideration. When reviewing options for fund managers, consider whether there is enough experience within the team. Ponder these three questions:

  • What is their track record?

  • How long have the team worked together?

  • What are the firm’s attrition rates?

  • Does the firm have a reputation for treating its employees well?

Performance

Performance helps tie the first three Ps together. It accounts for the length of the candidate’s track record, including whether that track record is proven, whether the fund has been managed through a time of volatility in the market, and how the fund has performed during that time. Consider:

  • Do the securities in the portfolio have high return correlations which are positively impacting the overall return of the portfolio?

  • Is the performance track record strong and over what market conditions have the strategy performed?

  • Is the strategy and track record able to be replicated in the forward market?

  • How has the manager performed against its peers and the market in general?

In conclusion

While not an exhaustive list, these four considerations are vital. They blend together to ensure you are thinking about how to drive value from an attractive risk-adjusted return portfolio. Reviewing candidates with these questions in mind will put the fund first, and help you lock in the best fund manager for the job.

This article was written by:

  • Ainsley Lee: an experienced investment manager specialising in multi asset portfolios, direct property portfolios and venture capital and;

  • Tong Hoe: who has over 30 years of wealth advisory and management experience in Singapore covering the South East Asia region.

Learn more about Aura Group’s Multi Asset Capabilities.

Important information

This information is for accredited, qualified, institutional, wholesale or sophisticated investors only and is provided by Aura Group and related entities and is only for information and general news purposes. It does not constitute an offer or invitation of any sort in any jurisdiction. Moreover, the information in this document will not affect Aura Group’s investment strategy for any funds in any way. The information and opinions in this document have been derived from or reached from sources believed in good faith to be reliable but have not been independently verified. Aura Group makes no guarantee, representation or warranty, express or implied, and accepts no responsibility or liability for the accuracy or completeness of this information. No reliance should be placed on any assumptions, forecasts, projections, estimates or prospects contained within this document. You should not construe any such information or any material, as legal, tax, investment, financial, or other advice. This information is intended for distribution only in those jurisdictions and to those persons where and to whom it may be lawfully distributed. All information is of a general nature and does not address the personal circ*mstances of any particular individual or entity. The views and opinions expressed in this material are those of the author as of the date indicated and any such views are subject to change at any time based upon market or other conditions. The information may contain certain statements deemed to be forward-looking statements, including statements that address results or developments that Aura expects or anticipates may occur in the future. Any such statements are not guarantees of any future performance and actual results or developments may differ materially from those projected in the forward-looking statements. This information is for the use of only those persons to whom it is given. If you are not the intended recipient, you must not disclose, redistribute or use the information in any way.

Aura Group subsidiaries issuing this information include Aura Group (Singapore) Pte Ltd (Registration No. 201537140R) which is regulated by the Monetary Authority of Singapore as a holder of a Capital Markets Services Licence, and Aura Capital Pty Ltd (ACN 143 700 887) Australian Financial Services Licence 366230 holder in Australia.

Best of the Breed: The Four Ps of Fund Manager Selection (2024)

FAQs

Best of the Breed: The Four Ps of Fund Manager Selection? ›

Avoiding the Pitfalls: Best Practices in Manager Research and Due Diligence: Disappointment with investment manager selection can be reduced by considering the tangible “4 P's” (people, process/philosophy, portfolios, and performance) and the intangible “4 P's” (passion, perspective, purpose, and progress).

What are the 4 P's of manager selection? ›

For managers who make it to this stage of the process, we focus on the four P's: people, philosophy, process, performance.

What are the 4 P's of mutual funds? ›

This is where the 4 Ps – Processes, Policies, People and Philosophy can guide you to make effective decisions when it comes to mutual fund investments. As depicted above, process of financial planning and mutual fund selection becomes more efficient with the inclusion of the crucial step of selecting the fund house.

What are the 4 P's of investing? ›

“Despite the media making headlines about “investors” having made a fortune in recent weeks with a few stocks, I still believe that the best way to make a fortune on the stock market requires only four ingredients: Preparedness, Prudence, Patience and Presence.”

What are the 4Ps of asset management? ›

These are People, Philosophy, Process, and Performance. When evaluating a wealth manager, these are the key areas to think about. The 4P's can be dissected further, but for the purpose of this introduction, we'll focus on these high-level categories.

What are the 4 Ps of management? ›

4Ps of management: project, product, program and portfolio | #24 Getting started with project management. 4Ps of management have a lot in common – they require organizational and interpersonal skills, as well as flexibility and the ability to motivate a team.

What are the 4 Ps in order? ›

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.

Which of the 4 P's matters the most? ›

Many consider the product to be the most important of the four Ps of marketing. That being said, even excellent products can only be successful if a business strategically deploys all vital aspects of the marketing mix, including the remaining three Ps: place, promotion and price.

What is the 4 fund strategy? ›

The Four Fund Combo is built on four index funds (or exchange-traded funds) that include the most basic U.S. equity asset classes: large-cap blend stocks (the S&P 500 SPX, +0.27%, in other words), large-cap value stocks, small-cap blend stocks, and small-cap value stocks.

What is 4p in finance? ›

This article will explore the 4 P's of marketing – product, price, place, and promotion. Read on to discover how to apply these principles effectively in financial services marketing.

What is the 4 Ps model? ›

The four Ps are product, price, place, and promotion. They are an example of a marketing mix, or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualised in 1960 by E.

What is 4p in strategy? ›

With these management tools providing input in real time, organizations can quickly adjust course as circ*mstances present new opportunities or threats. A simple model made up of “Four Ps” can help companies create this advantage. These Ps are Perceptions, Performance, Purpose, and Process.

What are the 4 Ps operations? ›

This journey from losing money and customers to Operational Excellence is achieved by tackling every problem related to Profitability, People, Productivity and Plant. These are the 4 Ps that can be used to group improvement areas around organization, processes and technologies for every business.

What are the 4Ps model in change management? ›

With Change management, there are specific people, roles or positions involved. To embrace and implement Transition, your team and employees must understand and benefit from communications on the 4 Ps: Purpose, Picture, Plan and Part.

What should be included in 4Ps? ›

The four Ps are the four essential factors involved in marketing a product or service to the public. The four Ps are product, price, place, and promotion. The concept of the four Ps has been around since the 1950s.

What is fund selection? ›

For prospective clients, fund selection and analysis captures the objectives, risks, returns, people, process, portfolio analysis, sustainability, and the costs of a fund. Fund selection works best when structured, consistent, transparent, and trustworthy.

What are the 4 Ps of people management? ›

Let's take a look at each of the 4 P's in more detail:
  • People. Your team members are the living, breathing representation of your HR brand. ...
  • Pay. While competitive compensation is crucial, the "Pay" aspect of your HR brand encompasses more than just salary. ...
  • Process. ...
  • Promotion.
Aug 9, 2024

What are the 4 Ps of performance management? ›

The 4 P's of Performance are:

Priorities. People. Processes. Practices.

What are the 4 Ps of category management? ›

Building Blocks of Category Management

A thorough understanding of the 4 P's is integral to successful category management. Sometimes called the “marketing mix,” the 4 P's are Product (assortment), Price, Placement (shelf), and Promotions. These guiding principles help companies pinpoint several consumer data points.

What are the four Ps of leadership? ›

The attributes of person, position, process and purpose are useful when thinking critically about how leadership operates in practice, and why there is no one simple way to do leadership.

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