Best Homeowners Insurance in San Francisco (2024) (2024)

From the Golden Gate Bridge to Alcatraz to the cable cars climbing its hilly streets, San Francisco is one of the most iconic cities in the United States. San Francisco’s sites and views make it a popular –and expensive – place to live, with the average home price exceeding $1.2 million, according to Zillow. With that much money at stake, homeowners must protect their investments.

We at the MarketWatch Guides team have thoroughly researched the top homeowners insurance companies in San Francisco and rated them based on factors such as price, coverage options and customer service to help you choose the best option for your insurance needs. Based on our comprehensive review standards,we have chosen Nationwide, Liberty Mutual and Progressive as the best home insurance companies inSan Francisco.

Top 5 Home Insurance Providers in San Francisco

These are the top home insurance providers in San Francisco based on our extensive research.

  • Nationwide: Best for natural disaster damage
  • Liberty Mutual: Best for finished basem*nts
  • Progressive: Best for bundling home and auto
  • Farmers:Best for eco-friendly homeowners
  • Hippo: Best for quick quotes

Nationwide

Best for natural disaster damage

4.6

Cost: 4.4/5
Customer Experience: 4.7/5
Industry Standing: 4.2/5
Coverage: 5/5

Our Review

A.M. BestAJ.D. Power812/1000Annual Cost$2,673

Why We Chose Nationwide

The extensive coverage options from Nationwide make it a top provider for California residents. An additional unique highlight from this provider is its smart-home program that offers premium discounts if you purchase a smart home monitoring system and set it up within 55 days of enrolling. This encourages homeowners to set up an in-home system that identifies potential issues like water leaks before they worsen.

Pros and Cons of Nationwide

Pros Includes inflation protection Extensive list of add-ons Unique smart home discount Cons Separate deductible for personal property claims Customer service can be difficult to reach

Discounts and Endorsem*nts

Discounts

Nationwide offers home insurance discounts for protective devices, construction or renovation age, claim-free history and bundling.

Endorsem*nts

Hippo offers endorsem*nts for replacement cost for personal property, tools, loss assessment, identity theft protection, water backup, building ordinance, better roof replacement, equipment breakdown, service line, landlord furnishings and increased coverage for homeowners that have tenants.

Liberty Mutual

Best for finished basem*nts

Best Homeowners Insurance in San Francisco (2024) (2)

A.M. BestAJ.D. Power789/1000Annual CostN/A

Why We Chose Liberty Mutual

*AM Best ratings are accurate as of July 2023.

Liberty Mutual is the fifth-largest global property and casualty insurer, according to Institute Information Institute (III) data. Liberty Mutual sells products to meet a variety of personal insurance needs, including auto, home, condo and renters insurance.

We chose Liberty Mutual as the best overall home insurance provider in San Francisco due to its affordable premiums, customizable coverages and extensive discounts. You can save up to 10% on your Liberty Mutual policy just by purchasing a policy online.

Pros and Cons of Liberty Mutual

Pros Provides a variety of discount options Offers customer optional inflation protection to guard against the rising cost of materials and labor Features a live chat option for assistance during the quote process Cons Ranks 14th out of 19 homeowners insurance providers on the most recent J.D. Power Customer Satisfaction Study Offers fewer add-on options compared to competitors

Discounts and Endorsem*nts

Discounts

Save money on your homeowners insurance premium by qualifying for a claims-free, safe homeowner program, early shopper, newly purchased home, new or renovated home, new roof, multi-policy, insured-to-value, preferred payment or paperless policy discount. You can also save up to 10% by purchasing your policy online.

Endorsem*nts

Expand your coverage by adding a water backup, personal property replacement cost, inflation protection or blanket jewelry coverage endorsem*nt.

Progressive

Best for bundling home and auto

Best Homeowners Insurance in San Francisco (2024) (3)

4.3

Cost: 4.4/5
Customer Experience: 4.2/5
Industry Standing: 4.3/5
Coverage: 4.6/5

Our Review

A.M. BestA+J.D. Power791/1000Annual Cost$3,304

Why We Chose Progressive

With over 20 million policies in force, Progressive is one of the top insurance providers in the United States. Progressive offers a wide range of customizable insurance products to meet the needs of its large customer base.

We chose Progressive as our pick for bundling policies. According to Progressive’s website, customers who bundle home and car insurance save an average of 4% on their premiums on top of an average of $650 per year savings on auto insurance compared to other providers. Additionally, customers who bundle home and auto policies may only have to pay one deductible if an event, such as a fire or severe storm, damages both their home and auto.

Pros and Cons of Progressive

Pros Offers a wide range of personal insurance products allowing customers to meet all their insurance needs in one place Provides quotes from competitors so customers can compare prices and coverage Features bundling options that can save policyholders significant money on premiums Cons Ranks 15th out of 19 homeowners insurance providers on the most recent J.D. Power Customer Satisfaction Study Uses a network of home insurance companies for underwriting which results in different coverage in different areas

Discounts and Endorsem*nts

Discounts

Lower your home insurance premiums by qualifying for a home-and-auto bundle, safety and alarm, quote in advance, new purchase, receive documents by email, new home construction or pay in full discount.

Endorsem*nts

Progressive customers can add coverage for water backup and sump discharge or overflow and personal injury.

Best Homeowners Insurance in San Francisco (2024) (4)

4.3

Cost: 4.4/5
Customer Experience: 4.9/5
Industry Standing: 3.6/5
Coverage: 4.6/5

Our Review

A.M. BestAJ.D. Power800/1000Annual Cost$1,146

Why We Chose Farmers

Farmers has been meeting the changing insurance needs of Americans since 1928. Farmers currently serves over 10 million households with 19 million individual policies in the U.S.. Farmers has over 48,000 exclusive independent insurance agents and almost 21,000 employees to help customers with their insurance needs.

Farmers is our top choice for policy customization because the company offers three tiers of coverage and a variety of unique add-on options. If you are looking for an insurance company that will tailor your policy to your individual needs, Farmers may be a good choice.

Pros and Cons of Farmers

Pros Allows customers to highly customize their policies Offers numerous ways for customers to save money through discounts Provides customers with unique discount opportunities Cons Ranks 18th out of 19 homeowners insurance providers on the most recent J.D. Power Customer Satisfaction Study Charges above average standard rates

Discounts and Endorsem*nts

Discounts

Homeowners can save money on their insurance premiums by qualifying for an affinity, multi-policy, paperless policy, UL-approved roofing materials, new home, protective devices, home safety, green certifications, claims-free, connected home, rent-to-own or good payer discount. Discounts vary by location.

San Francisco homeowners who have a policy from the California Earthquake Authority can also qualify for the California Earthquake Authority discount. Additional state-specific discounts include the fortified home and wildfire mitigation discounts.

Endorsem*nts

Customize your coverage by adding an endorsem*nt for guaranteed dwelling coverage replacement cost, building ordinance and law, scheduled personal articles, identity shield, water backup and sump overflow, emergency mortgage assistance, e-bikes and golf carts and declining deductibles.

Hippo

Best for quick quotes

Best Homeowners Insurance in San Francisco (2024) (5)

4.1

Cost: 4.1/5
Customer Experience: 4.5/5
Industry Standing: 3.6/5
Coverage: 4.4/5

Our Review

A.M. BestNRJ.D. PowerNRAnnual Cost$2,348

Why We Chose Hippo

Hippo may not have the same level of expertise in writing homeowners policies as larger insurance companies such as Liberty Mutual and Nationwide, but it is a financially stable provider that offers unique modern conveniences. Hippo claims to provide insurance quotes in under 60 seconds, and we believe this is fair based on our own experience. They cater to the needs of modern homeowners by offering discounts on premiums for installing various smart home technologies.

Hippo received an A- from AM Best, indicating that it possesses the necessary financial stability to support its policies and handle significant claims. This should reassure customers who may be concerned about its relatively new presence in the industry.

Pros and Cons of Hippo

Pros All coverage tiers include 25% extended replacement cost Claims to provide quotes in 1 minute, which is corroborated by customer reviews we read Receives fewer than the average number of complaints for a company of its size Cons Discounts are limited compared to other providers on this list Bans certain dog breeds from coverage

Discounts and Endorsem*nts

Discounts

Homeowners may qualify for recent home purchase, gated community, smart home devices, automatic sprinkler systems discounts. It also offers a smart-home monitoring discount if you use Ring home sensors that Hippo provides.

Endorsem*nts

Hippo offers endorsem*nts for equipment breakdown, water backup, service line, valuables, extra jewelry and watches, scheduled personal property and mortgage payment protection.

Average Cost of Homeowners Insurance in San Francisco

San Francisco homeowners pay an average of $1,121 per year for homeowners insurance, which is lower than the national average of $2,728. California residents enjoy below-national-average rates due to the state’s moderate weather.

California has a relatively low risk for property damage due to severe storms and tornadoes and the state’s highest risk factors, such as earthquakes, are not covered by most homeowners insurance policies. San Francisco residents who live in areas with high earthquake risks may want to purchase a separate policy or endorsem*nt to cover earthquake damage.

What Factors Affect Home Insurance Rates in San Francisco?

San Francisco homeowners insurance rates vary depending on a variety of factors:

  • Location: Location factors, such as how close your property is to water, local wildfire risks and the crime rate in your neighborhood can affect your rates. The more likely you are to experience a covered loss, the higher your annual premiums will be.
  • Property value: San Francisco’s average home value is over $1.2 million, according to Zillow. The more your home is worth, the higher your premiums will be because the potential value of any claim you may have is higher.
  • Age and condition: Older homes can have higher risks for damage due to electrical fires or plumbing failures due to outdated electrical and plumbing systems. Insurance companies may charge higher rates for homes that have older roofs.

You can reduce your cost by updating the systems in your older home. Additionally, homes that are in poor condition tend to have more claims. Repairing and maintaining your home can lower your insurance premiums.

  • Claims history: Insurance companies predict the likelihood that policyholders will submit claims based on their claims history. People who have filed claims in the past five years usually pay higher rates.
  • Unique risks: Risks that are unique to your household can affect your insurance premiums. For example, if you own a dog that has bitten someone before, you may pay a higher premium because of your increased liability risk. Property, such as swimming pools and trampolines, can also increase your premiums due to the elevated risk that a guest may suffer an injury.
  • Deductible: Your deductible is the amount of any claim you must pay before the insurance company pays anything. The higher your deductible is, the lower your premium will be because the insurance company will pay less for each claim you submit.

Common Causes of Home Insurance Claims in San Francisco

Earthquake damage is one of the top risks San Francisco homeowners face. Most home insurance policies do not cover earthquake damage. You can protect yourself from this risk by purchasing a separate earthquake policy or endorsem*nt.

Changing weather patterns put San Francisco homeowners at risk of wildfires. According to a recent wildfire risk assessment by the First Street Foundation, San Francisco homeowners’ wildfire risk may double in the next 30 years.

Homeowners can protect their homes from wildfire damage by installing or replacing their roofs with a Class A-rated roof with noncombustible coverings and making other modifications to their homes to reduce the risk of wind-blown embers. Additionally, you can reduce your risk by removing flammable vegetation in the area 30 feet around your home, regularly removing debris from your roof and gutters, enclosing your foundation and installing sprinkler systems.

Rainfall-induced landslides are also a risk for some San Francisco homeowners due to naturally occurring geologic phenomena. Earthquakes can also cause landslides in areas with weak soil and rock on sloping terrain. Most homeowners insurance does not cover damage from landslides. You may be able to buy a difference-in-conditions policy to protect your home from landslide damage.

Recommended Home Insurance Coverage in San Francisco

A standard HO-3 policy provides dwelling coverage to pay for damage to your home from a covered cause of loss. Other structures coverage pays for damage to unattached structures, such as sheds or fences. Personal property coverage pays for damage to personal belongings, such as your furniture and clothing.

Loss-of-use coverage pays the additional living expenses you have if you can’t live in your home due to damage from a covered cause of loss. Personal liability coverage pays for your legal defense costs, medical payments and any settlement you owe because you accidentally injured someone or damaged their property.

The HO-3 policy typically covers damage due to fire, theft, vandalism, lightning, wind, hail, explosions, falling objects and the weight of snow or ice. Coverage for floods, earthquakes and landslides is typically excluded.

We recommend San Francisco homeowners purchase an endorsem*nt or separate policy to add the following coverages:

  • Earthquake
  • Flood
  • Landslides
  • Replacement cost coverage for personal property
  • Inflation protection
  • Building ordinance or law

You can obtain flood insurance from a private insurance company or the National Flood Insurance Program. The California Earthquake Authority offers earthquake insurance.

Frequently Asked Questions About San Francisco Homeowners Insurance

California created the Fair Plan to provide insurance for properties that the standard insurance market will not insure due to the high risk. Fair Plan premiums are typically higher than standard insurance because of the higher risk factors involved in insuring the properties that qualify for the program.

Many California homeowners are experiencing rising homeowners insurance premiums due to the increasing risks of wildfires and severe storms and decreasing competition due to several major insurers no longer writing new insurance in the state.

USAA sells policies nationwide. However, only active and retired military members, and their families, can purchase insurance through USAA.

California law does not require you to purchase homeowners insurance. However, if you have a mortgage on your home, your lender may require you to purchase homeowners insurance.

Methodology: Our System for Ranking the Best Home Insurance Companies

Our team surveyed dozens of home insurance providers and created a scoring system to assess and compare each company’s quality and service. Here are the factors that account for our provider scores according to our home insurance rating methodology:

  • Coverage (28%): We analyze the comprehensiveness of each provider’s standard home insurance policy and compare optional policy endorsem*nts to determine the quality of coverage.
  • Cost (27%): We compare cost data for homes nationwide to assess how competitively priced each provider is. We also consider each company’s available discounts when determining its overall cost of coverage.
  • Availability and ease of use (25%): We evaluate each company’s customer service options, such as live chat, a customer support phone line, and multiple channels for filing claims and generating quotes. Similarly, we score providers based on their digital resources, such as a mobile app or online customer portal.
  • Brand trust (20%): We gauge reputation by evaluating consumer reviews and third-party financial strength and customer experience ratings, including from J.D. Power, AM Best and customer review aggregators.

Companies with the best customer service exhibit 24/7 availability, useful digital tools and a quick claims-filing process. Providers that offer extensive discount options, endorsem*nts, customizable coverage options and unique features score significantly higher than those that don’t, putting them toward the top of our recommendations to readers.

AM Best Disclaimer

How We Gather Cost Data

We at the Marketwatch Guides Team gathered home insurance quotes for the providers in this article using 2024 data from Quadrant Information Services. Quadrant is a leading source of property and casualty insurance solutions and data.

Our sample homeowner is a 40-year-old single male with good credit and no prior claims history. Our sample policies featured a $1,000 deductible and the following coverage and limits:

  • Dwelling: $350,000
  • Other Structures: $25,000
  • Personal Property: $150,000
  • Loss of Use: $50,000
  • Liability: $300,000
  • Medical Payments: $1,000

For each provider, we gathered a quote for 50% of the ZIP codes in every state it is licensed in. We used the most populous ZIP codes for our study. We took the average of these individual quotes to calculate a national average premium per provider. Our sample rates are for informational purposes only. Actual premiums will vary.

If you have feedback or questions about this article, please email the MarketWatch Guides team at [email protected].

Best Homeowners Insurance in San Francisco (2024) (2024)
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