If you’ve gone to the effort of hiring a professional photographer to capture the essence of your beautiful Airbnb, make sure you put in just as much energy when it comes to your Airbnb listing descriptions. There is a true art to writing a great Airbnb listing description and for this reason, many hosts are now hiring copywriters to take on the task.
If you’d prefer to write your own listing description, here are a few Airbnb description tips and some of our favourite examples to get your creative juices flowing.
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1. Writing tips for describing your Airbnb
Before you get started, try to keep these things in mind when you are putting words on the page about your property.
- Know who your audience is and talk to them. Business travellers? Families?
- Make your title ‘pop’ off the page
- Keep it brief but not generic
- Ensure that your words reflect your photos
- Structure your description so it is easy to digest
- Don’t use meaningless words such as ‘great’, ‘nice’ or ‘lovely’
- Be creative in order to capture attention
- Avoid over-selling the space
2. Listing description: Basic structure
We recommend you break your listing description into a series of paragraphs. Nobody wants to read one long piece of writing. Make it easy for people to find the information they are looking for by following this structure:
Brief introduction – This should be all the selling points of your property in a nutshell.
Room by room descriptions – Short paragraphs detailing what can be found in each room. Mention feature furniture or art, smart technology, windows with views, number of beds, blackout blinds, types of appliances and special amenities.
Outdoor spaces – If you have a garden or swimming pool, provide a description of the area and what is available for guests. For example, if there are sunbeds or children’s play equipment.
Location – Finish the description with a few paragraphs about your local area including whether it’s close to public transport, popular restaurants or walking trails.
3. Our top five favourite Airbnb listing descriptions
If you really want to get inspired about writing your description, take a look at these amazing Airbnb Plus homes. They have definitely chosen the right words!
Example 1: Elegant Art Deco Home with Garden in Condesa
Enjoy the elegance of a by-gone era while staying in this Art Deco home. Beautifully decorated and featuring a sweeping staircase, original stained-glass windows, period furniture, and a stunningly unique black-and-white tiled bathroom.
Why we love this Airbnb listing description:
- It creates a mood/atmosphere that captures the imagination of the reader
- The photos marry beautifully to the words
- Unique features such as stained-glassed windows, period furniture and a sweeping staircase are all highlighted in the first few sentences to show this property’s points of difference
- The host is specific about feature pieces
- We are encouraged to imagine ourselves in the space
- The reader is given information about why the location is ideal
Example 2: Unique and Secluded AirShip with Breathtaking Highland Views
Retreat to the deck of this sustainable getaway and gaze at the twinkling constellations under a cosy tartan blanket. AirShip 2 is an iconic, insulated aluminium pod designed by Roderick James with views of the Sound of Mull from dragonfly windows. Airship002 is comfortable, quirky and cool. It does not pretend to be a five-star hotel. The reviews tell the story.
Why we love this Airbnb listing description:
- It is written with a specific eco-aware, nature-loving audience in mind and the words chosen are ideal for enticing that audience to stay
- We are hit with quirkiness straight away which makes this Airbnb stand out from the rest
- The surrounding area’s natural beauty is highlighted as a selling point
- Expectations are managed well by the host within the first few lines
Example 3: Luxury City Center Loft on a Traffic-Free Street
Take an early morning stroll and enjoy the Trevi Fountain without the tourists. Wander around the historic streets while the city sleeps, then head back for a morning coffee at this urban-chic studio with a suspended loft bedroom.
Why we love this Airbnb listing description:
- Mentioning the traffic-free street is a stroke of marketing genius because so many travellers want to enjoy everything Rome has to offer but don’t necessarily want to stay in a chaotic and congested street
- It clearly states why it’s different from other centrally located apartments
- The convenience of location is highlighted
Example 4: Romantic Stone House with Ocean Views
Unwind at this stunning French Provencal beachside cottage. The house was lovingly built with stone floors, high-beamed ceilings, and antique details for a luxurious yet charming feel. Enjoy the sea and mountain views from the pool and lush garden. The house is located in the enclave of Llandudno Beach, a locals-only spot with unspoilt, fine white sand and curling surfing waves. Although shops and restaurants are only a five-minute drive away, the area feels peaceful and secluded.
Why we love this Airbnb listing description:
- It paints a vivid picture with words
- We are told what kind of style and design we can expect inside the property
- Outside features (pool/garden) are used as selling points
- A feeling of exclusivity is created through the use of the words ‘locals-only’
- Everything is done to convince the reader that they will find relaxation and peace at this Airbnb
Example 5: Forest-and-Heaven Themed Apartment close to the Heart of the CBD
Pretend you are lost in a magical forest as you perch on a log or curl up in the swinging chair. Soak in the tub, then fall asleep in a heavenly bedroom with cloud-painted walls and twinkling lights. And when you wake up, the espresso machine awaits.
Why we love this Airbnb listing description:
- The title makes it ‘pop’ off the page compared to other CBD apartments in Melbourne
- It uses creativity to capture the imagination of travellers and entice them to book
- Unique features are highlighted (swinging chair) to add to the listing’s point of difference
- The fairy-tale language matches the images perfectly
- We can imagine ourselves in the space having a bath, sleeping under clouds, and making ourselves a coffee in the forest
4. Are you ready to write a killer Airbnb listing description?
If you’re keen to write a description that grabs the attention of travellers and makes them want to book your Airbnb, why not get in touch with our team? Our team of Airbnb management experts have vast experience in helping hosts write captivating listing descriptions.
