#TheLinkedInGuruGazette LinkedIn Tip of the Week: Be Effective on LinkedIn by Publishing a Newsletter.
Hello again everyone and welcome to the 27th edition of#TheLinkedInGuruGazette! I never thought when I started in August 2020 that I would be doing this for over two years!
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Introduction
Are you thinking about publishing a LinkedIn Newsletter? Do you already publish and would like to improve your Newsletter value and/or reach?
LinkedIn Newsletters have been around for almost two and a half years now. And, many people think they have run their course and are no longer valid.
I'm here to dispel that rumor and pass along some tips that (if you follow them) will make your existing Newsletter better or help you start doing a Newsletter with these best practices (IMHO) in mind.
I have been publishing my Newsletter for over two years now and I think it is still going strong (see my statistics in the image I've provided).
I've listed some best practices that I found in LinkedIn help and also added some of my own to this edition. I hope you find this helpful. Please let me know what you think in the comments, ask any question, and add any advice you might think I might have missed. I would love to learn from your experience!
Best Practice Before Publishing
Here are some tips to think about before you create your Newsletter:
Please take a look at this LinkedIn LIVE I did with Gillian Whitney before you finally decide to publish a LinkedIn Newsletter. It's from a year ago, but I think it is still relevant.
Recommended by LinkedIn
Best Practice During Publishing
Here are some tips to think about when you are writing each edition of your Newsletter:
Best Practice After Publishing
Here are some tips to think about after you have published each edition of your Newsletter:
Summary
So there you have it. That's a wrap on another edition of#TheLinkedInGuruGazette!
Hopefully, what I provide above (BEFORE) will help you decide if you even WANT to do a Newsletter. And, if you do, these tips will make the process (DURING) and (AFTER) even more effective for you.
As I mentioned before, I have been publishing a LinkedIn Newsletter for 2 years and 3 months and (for me, at least) this has been one of the best types of content from both a reach and an engagement perspective. Oh, and one more thing... Newsletters are indexed by Google so publishing a Newsletter can even help your SEO. Try doing a Google search for "Be effective on LinkedIn by" and I think you will see what I mean!
As always, please let me know in the comments if you have any questions or if there is a topic which you would like me to write about in the next Newsletter!
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