Baby-boomers are loaded. Why are they so stingy? (2024)

Baby-boomers were born between 1946 and 1964—and are the luckiest generation in history. Most of the cohort, which numbers 270m across the rich world, have not fought wars. Some got to see the Beatles live. They grew up with strong economic growth. Not all are rich, but in aggregate they have amassed great wealth, owing to a combination of falling interest rates, declining housebuilding and strong earnings. American baby-boomers, who make up 20% of the country’s population, own 52% of its net wealth, worth $76trn (see chart 1).

This article appeared in the Finance & economics section of the print edition under the headline “Live a little”

Baby-boomers are loaded. Why are they so stingy? (1)

From the June 1st 2024 edition

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Baby-boomers are loaded. Why are they so stingy? (2024)

FAQs

Why do boomers have so much stuff? ›

Many Baby Boomers grew up in a time when certain items were seen as status symbols or valuable collectibles. Millennials and Gen Z, however, often have different values and priorities—such as minimalism and sustainability—that do not align with inheriting large amounts of possessions.

Why are baby boomers so wealthy? ›

They grew up with strong economic growth. Not all are rich, but in aggregate they have amassed great wealth, owing to a combination of falling interest rates, declining housebuilding and strong earnings.

What do boomers spend the most money on? ›

Housing. Housing is still at the top of the list. Even if baby boomers have a fully paid-off house, they still have to take care of property taxes, repairs, maintenance, etc. Across the United States, property taxes are on the rise as cities scramble to fund schools and other municipal services.

Why do baby boomers hoard? ›

Three reasons why baby boomers are saving their pennies

From the end of World War II to the 1970s, many of today's baby boomers benefitted from stable jobs and a strong economy. So, “a lot of people in that generation feel a bit of an obligation to pass on as much as they can to their children,” says Williams.

How rich is the average boomer? ›

According to Fortune magazine, the average baby boomer's net worth falls between $970,000 and $1.2 million.

Which generation holds the most wealth? ›

Baby boomers have the most wealth among four recorded generations. Other generations have less wealth, but it's not necessarily an indication of financial problems. Plan for upcoming economic issues such as higher housing and medical costs by investing early.

Which generation is the smartest? ›

A growing discourse suggests that Generation Z (Gen Z) is endowed with higher cognitive abilities compared to their predecessors, the Millennials. This assertion prompts an exploration into the unique characteristics and experiences that might contribute to the perception of heightened intelligence within Gen Z.

Who will inherit boomer wealth? ›

By the numbers: The Great Wealth Transfer

Baby boomers (born 1946-1964) will inherit $4 trillion. Gen X (1965-1980) will inherit $30 trillion. Millennials (1981-1996) will inherit $27 trillion. Gen Z (1997-2012) or younger will inherit $11 trillion.

What do baby boomers value most? ›

Baby Boomers were born between 1943 and 1964. The overall characteristic of Baby Boomers leads to the conclusion that their core values are optimism, team orientation, personal gratification, health and wellness, personal growth, youth, work, and involvement.

How much does the average Boomer have in savings? ›

The median retirement savings of baby boomers is $202,000. Forty-three percent of 55- to 64-year-olds had no retirement savings at all in 2022, according to the Federal Reserve Board.

What generation uses cash the most? ›

Cash, with its transparency and finite nature, provides a sense of control over spending that digital alternatives often lack. A recent report by Credit Karma validates this trend, revealing a significant uptick in cash usage among Gen Z over the past year.

What do boomers love to buy? ›

A study from Klarna found that about a quarter of boomers buy electronics, entertainment, and clothing online (27%, 25%, and 20%, respectively). A study that reviewed pre- and mid-pandemic shopping data showed that shoppers 65 and up were the fastest-growing online demographic, spending 49% more in 2020 than in 2019.

What do baby boomers fear the most? ›

They fear losing their financial independence:

Despite everything they've done to prepare for retirement, Baby Boomers have no reason to breathe easy about their financial standing in the final years of their lives.

What are the mental health issues of baby boomers? ›

Table 2
Gen Za (18–23)Baby Boomerd (56–74)
Mental health % (95% CI)
Major depressive disorder44.5 (29.9, 60.1)bd11.8 (9.6, 14.3)ac
Generalized anxiety disorder30.9 (23.2, 39.9)cd8.1 (5.8, 11.2)ac
Somatization disorder30.4 (16.9, 48.4)bd8.7 (5.3, 13.9)ac
15 more rows
Jan 25, 2023

What do baby boomers struggle with? ›

As baby boomers age, they must deal with the challenges of aging. That is why healthy living and regular check-ups with your doctor are more important as time goes by. Age is a risk factor for several chronic conditions, including diabetes, cancer, heart disease and Alzheimer's disease.

What are Boomers most known for? ›

The sixties defined the era of social change, and the Baby Boomers led the charge through activism, social change, and freedom. Baby Boomers opened our eyes to social attitudes with a decade of riots, boycotts, antiwar demonstrations, and protests for civil rights.

Why did Baby Boomers have so many kids? ›

The roots of the baby boom lie in the universal rush to early marriage and favorable economic climate for the relatively scarce young men born of the Depression cohort. The impact of the boom interrupted a century-long fertility decline.

What percentage of Boomers are poor? ›

The poverty rate for Americans aged 65 and older is around 10.3%, which is significantly lower than the national average. Over the past 50 years, the poverty rate for older adults has dropped sharply from nearly 30% in 1966 to approximately 10% today.

What is the luckiest generation? ›

The Baby Boomer generation, those of us born between 1946 and 1964, are often hailed as one of the luckiest generations in history. Our lifetime has been marked by remarkable social, economic, and technological changes, contributing to an unparalleled quality of life.

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