B2B Integrated Marketing Blog | Walker Sands (2024)

Table of Contents
4 Sessions We’re Looking Forward to at HR Technology Conference 2024 National Intern Day Spotlight: Career Tips from Walker Sands’ Former Interns Marketing During the 2024 Election Season: A Guide for B2B Brands Getting to Know Hunter Stuart: Vice President, Media Relations How Outcome-based Marketing Strategies Can Help HR Tech Companies Stand Out Media Insights: Expert Advice from Reporters at The Information, HuffPost and Business Insider 3 Core Areas to Focus on in Your Cybersecurity Demand Generation Strategy Getting to Know Hailey Driscoll: VP, PR and Managing Director, Boston Using Upcoming Cloud & IT Conferences to Fuel Your PR & Demand Gen Goals Navigating the Fintech Media Landscape: Top Trends You Can’t Afford to Miss Media Insights: Interview With Christopher Zara, News Editor at Fast Company Getting To Know Annie Gudorf: EVP, PR and Managing Director, Seattle Explore more outcomes and solutions Want to know more? Let’s talk.

Insights from our marketing experts about the latest marketing news, trends and events.

Explore more outcomes and solutions

Position

Claim your place in the market and sharpen your competitive edge.

Growth

Build pipeline and generate leads to expand your footprint.

Reputation

Make your brand’s name mean something to your audience.

Engagement

Build authentic connection and turn audiences into advocates.

Insights + Strategy

Research + insights, integrated marketing strategy, buyer journey analysis, channel strategy + media planning and account-based marketing (ABM)

Public Relations

Media relations, data-driven PR, product launches and awards + speaking opportunities

Demand Generation

Paid digital media, search engine optimization (SEO), marketing automation + email, martech stack integration + optimization and conversion rate optimization

Creative

Campaigns, graphic design + illustration, video + animation and copywriting

Content

Content strategy, editorial content, sales enablement materials and original research

Social Media

Social media for brands + executives and influencer marketing

Branding

Brand strategy and messaging + creative expression

Web

Website design, search-optimized content and site performance

Technology

Partner with an agency with deep expertise in AI, cloud and IT services, cybersecurity, financial technology, HR tech, martech, retail tech, and more.

Healthcare

We’ll help you tell the story of how you’re improving health outcomes and transforming patient care.

Professional Services Consulting

In a crowded field, deploying modern marketing techniques can boost your professional services firm ahead of the competition.

Manufacturing

Manufacturing quality goods takes expertise and precision — just like effective B2B marketing. Let us take your manufacturing brand to the next level.

Supply Chain + Logistics

Supply chain management requires both a global perspective and granular attention to detail. Your B2B marketing should do both too.

See Also
Council Post: The Best Of Both Worlds: Running A B2B And B2C Online Business Simultaneously

Want to know more? Let’s talk.

B2B Integrated Marketing Blog | Walker Sands (2024)
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