Average Earnings for Homes Across The UK on Airbnb in 2023 (2024)

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August 24, 2023

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Toby France

Short-let expert, Toby has managed thousands of holiday lets in London and across the UK and has boosted their profitability on booking platforms like Airbnb and Booking.com. Co-founder of HelloGuest, Toby has more than a decade's worth of experience in the industry.

Summary – The Winners

Highest for occupancy rates: Cornwall
Highest revenue: Edinburgh
Highest daily rates: London
Biggest growth: Liverpool
Biggest demand: London

1. London – Very High Demand

56,389 active rentals

Occupancy rate: 77% (peak October 87%)
Average daily rates: £184.84
Average monthly revenue: £2,448.78
Peak average monthly earnings: £3,001.73
Popular property type: 44% 1 bed / 33% 2 bed
Rental growth: 12% quarterly growth
Rental activity: 74% booked
Cancellation policies: Usually strict

Thinking of short-letting your property via Airbnb? The most popular locations in London include Kensington, Whitechapel, Hackney, Paddington, Wandsworth, Islington, Mayfair, Bloomsbury, Southwark and Camden.

Case studies

Flat in London
Home in North London
Central London Studio

2. Manchester – High Demand

5,823 active rentals

Occupancy rate: 55% (peak October 71%)
Average daily rates: £127.97
Average monthly revenue: £1,500.87
Peak average monthly earnings: £1,737.85
Popular property type: 40% 2 bed / 30% 1 bed
Rental growth: 15% quarterly growth
Rental activity: 68% booked
Cancellation policies: Usually strict

Popular short-let locations in Manchester include Manchester East and the City Centre, Salford, Trafford, Stockport, Bolton and Oldham.

Case studies

Flat in Bloomsbury

3. Liverpool – Moderate Demand

4,880 active rentals

Occupancy rate: 47% (peak April 56%)
Average daily rates: £133.50
Average monthly revenue: £1,500.87
Peak average monthly earnings: £1,816.84
Popular property type: 38% 2 bed / 29% 1 bed
Rental growth: 23% quarterly growth
Rental activity: 71% booked
Cancellation policies: Usually strict

Popular locations for a holiday home in Liverpool include Sefton, Warrington, Knowsley, West Lancashire, Cheshire East and St Helens.

Case studies

How This Host Turned an Empty Flat into £2,567+ a Month

4. Cardiff – Moderate Demand

5,162 active rentals

Occupancy rate: 59% (peak August 78%)
Average daily rates: £127.97
Average monthly revenue: £1,658.85
Peak average monthly earnings: £2,132.81
Popular property type: 33% 2 bed / 32% 1 bed / 19% 3 bed
Rental growth: 6% quarterly growth
Rental activity: 58% booked
Cancellation policies: Usually strict

Popular Airbnb locations in Cardiff and nearby areas include Vale of Glamorgan, Monmouthshire, Newport, Bridgend and Pontypridd.

5. Edinburgh – High Demand

7,547 active rentals

Occupancy rate: 84% (peak June 93%)
Average daily rates: £153.25
Average monthly revenue: £2,764.75
Peak average monthly earnings: £3,870.66
Popular property type: 39% 2 bed / 35% 1 bed
Rental growth: 11% quarterly growth
Rental activity: 50% booked
Cancellation policies: Usually strict

Most booked areas with the highest rentals in Edinburgh and nearby include Leith, New Town, Wester Hailes/Balerno, Newington, Stockbridge, Old Tow, Marchmont, Morningside, Craigmillar, Portobello and North Berwick.

Average Earnings for Homes Across The UK on Airbnb in 2023 (9)

Case studies

House in Cumbernauld
Flat in Holyrood

6. Brighton – High Demand

4,747 active rentals

Occupancy rate: 64% (peak July 83%)
Average daily rates: £154.83
Average monthly revenue: £2,053.82
Peak average monthly earnings: £2,922.74
Popular property type: 40% 1 bed / 29% 2 bed
Rental growth: 16% quarterly growth
Rental activity: 61% booked
Cancellation policies: Usually strict or moderate

The best areas to run in an Airbnb in Brighton include Brighton Centre, Brighton East, Hove, Worthing, Shoreham-by-Sea, Littlehampton and Bognor Regis.

7. Glasgow – High Demand

3,662 active rentals

8. Bristol & Bath – Very High Demand

4,354 active rentals

Occupancy rate: 67% (peak July 77%)
Average daily rates: £144.56
Average monthly revenue: £2,132.81
Peak average monthly earnings: £2,606.77
Popular property type: 39% 1 bed / 31% 2 bed
Rental growth: 7% quarterly growth
Rental activity: 54% booked
Cancellation policies: Usually strict

Areas to consider are Bath, Clifton, Cabot Ward, Cotham Ward, Downend, Windmill Hill Ward, Ashley Ward, Bishopston Ward, Bradley Stoke, Westbury and Brislington.

Case studies

Flat near Bath
Family home by coast

9. Cornwall – High Demand

19,989 active rentals

Occupancy rate: 70% (peak August 97%)
Average daily rates: £133.50
Average monthly revenue: £1,974.82
Peak average monthly earnings: £3,001.73
Popular property type: 36% 2 bed / 26% 1 bed
Rental growth: 16% quarterly growth
Rental activity: 53% booked
Cancellation policies: Usually strict and super strict

The most popular nearby areas to run a holiday home include Newquay, St.Ives. Plymouth, Falmouth, St Austell, Bude Stratton, Colan, Looe, Wadebridge, Lands End and Marazion.

Read next: The Best Cities to Be an Airbnb Landlord.

Purchase our Airbnb management package every month to sit back and have your guests treated like royalty. We take off the cleaning, the reviews, check-in, check-out, and so much more all from 12% – we dare you to find cheaper.

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FAQs

What is the average income for Airbnb in the UK? ›

How much income can you make from Airbnb in the UK? The average UK Airbnb host earns over £6,000 per year. However, in high-demand areas like London or Birmingham, hosts can often earn significantly more.

Read On ›

Is Airbnb still profitable in 2023 in the UK? ›

Since domestic travel in London only accounts to 20-30% of all visitors, the short-term rental market of the capital heavily relies on international travel. If you have a property in London and you are considering renting it on Airbnb then 2023 is definitely a good year to try.

Discover More Details ›

What is the average occupancy rate for Airbnb in the UK? ›

Average Airbnb occupancy rates by city in the United Kingdom: 2023/2022.

CITY	ACTIVE AIRBNB LISTINGS	AVERAGE AIRBNB OCCUPANCY RATE (2022)
London	156,511	11.0%
Edinburgh	18,002	14.9%
Glasgow	11,206	16.4%
Manchester	7,414	13.7%

1 more row

How much does the average Airbnb owner make? ›

Airbnb Owner Salary

	Annual Salary	Hourly Wage
Top Earners	$242,000	$116
75th Percentile	$125,000	$60
Average	$86,197	$41
25th Percentile	$26,500	$13

See Details ›

Is it worth doing Airbnb in the UK? ›

On average, Hosts earned £3,300 per year. There are, of course, much higher rates of earning for full-time Hosts and lower rates for those renting out their spare room infrequently. It is fair to say that hosting an Airbnb is an ideal way to generate side income.

Find Out More ›

What is a good Airbnb income? ›

Airbnb host income potential

While there's no single answer, estimates suggest the average annual earnings for U.S. hosts are around $14,000 based on recent data. However, earnings can vary dramatically depending on a number of elements such as location, property type, expenses, and more.

Tell Me More ›

Where is the highest demand for Airbnb in the UK? ›

The highest demand for Airbnb in the UK is in London, the capital city known for its robust growth potential and strong rental demand. With a 9% rise in house prices over the last 5 years, London stands as the premier choice for Airbnb property investment.

Show Me More ›

What is the 90 day rule for Airbnb in the UK? ›

Once you receive 90 nights of bookings for the current calendar year, the system will automatically limit your listing from being booked for dates in the rest of the calendar year, and guests will not be able to book your listing unless their booking dates fall within the next year.

Explore More ›

What are the new rules for Airbnb in the UK? ›

Under the government's plans, future UK Airbnb properties will be subject to the new STR laws, which the platform has welcomed. These laws will give local councils greater power to control short-term rentals in their area by making them subject to the planning process.

Where are Airbnbs the most profitable? ›

The Best Airbnb Investment Cities and their Metrics

Cities	Revenue
Miami	$4,062
Los Angeles	$4,275
Las Vegas	$4,368
Austin	$4,119

17 more rows

Show Me More ›

What percentage does Airbnb take from hosts UK? ›

A host-only fee option is also available when the entire Airbnb commission is taken from the host's payout. It's typically 14–16%, although hosts with super strict cancellation policies may pay more, and commissions for stays of 28 nights or more may be less.

Read The Full Story ›

Which city has the highest Airbnb occupancy rate? ›

10 Cities with the Highest Occupancy Rates

Maui, HI: 72.4%
DownEast and Acadia, ME: 67.7%
Big Island, HI: 67.1%
New York City, NY: 65.5%
Denver, CO: 65.3%
Anaheim, CA: 65.2%
Boulder, CO: 64.3%
Outer Banks, NC: 64.3%

More items...

Jun 11, 2024

See Details ›

How much do Airbnb owners make in the UK? ›

According to Airbnb, hosts actively renting entire properties at least 90 days annually earn median incomes upwards of £5,100 per year before expenses – with top earning hosts crossing £77,000 annually. But averages only reveal so much.

Get More Info Here ›

How many Airbnbs do you need to make a living? ›

To become a full-time Airbnb entrepreneur, you'll almost certainly need to grow beyond offering just one property for rent. It may take three or even 10 rentals, depending on how often you can rent out your properties and for how much, to become financially secure. Growing your property portfolio is not easy.

Is Airbnb profitable in the UK in 2024? ›

Investing in Airbnb properties in the UK is lucrative and rewarding. Cities like London, Edinburgh, and Manchester attract high demand from tourists, business travelers, and students, ensuring a steady income stream.

What is the Airbnb rule UK? ›

In London, Airbnb automatically limits entire home listings to no longer than 90 days per calendar year unless you can prove that you have planning permission.

View Details ›

How much money do you need to start an Airbnb business UK? ›

You can expect to spend around £2,500 to £4,000. This cost consists of everything including the deposit, furnishing, amenities, legal paperwork, and LLC Incorporation. Learn everything you need to know through the ultimate rental arbitrage guide & start earning profit anywhere in the UK!

Do I pay tax on Airbnb income UK? ›

In general, any money you earn as a Host on Airbnb is considered taxable income that may be subject to different taxes like income tax, business rates, corporation tax or VAT. You can see what you have earned in your Host earnings summary. Tax forms for the United Kingdom are due by 31 January each tax year.

Learn More ›

Average Earnings for Homes Across The UK on Airbnb in 2023 (2024)

Toby France

Summary – The Winners

1. London – Very High Demand

Case studies

2. Manchester – High Demand

Case studies

3. Liverpool – Moderate Demand

Case studies

4. Cardiff – Moderate Demand

5. Edinburgh – High Demand

Case studies

6. Brighton – High Demand

7. Glasgow – High Demand

8. Bristol & Bath – Very High Demand

Case studies

9. Cornwall – High Demand

Services

Your earning potential

More Short-Let Advice

What Percentage Does Airbnb Take?

How to Avoid Airbnb Service Fee

Brighton Named as This Year’s Most Popular Staycation Spot

How Much is Holiday Let Insurance?

How Much Do Holiday Let Cleaners Charge?

How to Make Your Holiday Let Picture-Perfect

How to Price Your Holiday Home

The Future of The UK Short-Let Market in 2024

How to Remotely Manage Your Holiday Let

Categories

FAQs

What is the average income for Airbnb in the UK? ›

What percentage does Airbnb take from hosts UK? ›