The Americas are Apple’s largest regional market, bringing in net sales of 37.68 billion U.S. dollars in the third quarter of the company’s 2024 fiscal year. Europe and Greater China are two other major markets for Apple.
U.S.: Apple’s biggest market
The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for almost 44 percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others.
iPhone: Apple’s most profitable product
The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than 40 percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 17th generation, the new iPhone 15 Pro and 15 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.
FAQs
As of 2023, Apple's highest revenue was generated by America, resulting in USD 162.5 billion. Furthermore, other regions generated revenue, followed by Europe (USD 94.2 billion), China (USD 72.5 billion), Japan (USD 24.2 billion), and the Rest of Asia Pacific (USD 29.6 billion).
What is Apple's sales data in 2024? ›
CUPERTINO, CALIFORNIA Apple today announced financial results for its fiscal 2024 third quarter ended June 29, 2024. The Company posted quarterly revenue of $85.8 billion, up 5 percent year over year, and quarterly earnings per diluted share of $1.40, up 11 percent year over year.
What country does Apple sell the most to? ›
Download Table Data
| Country | iOS Market Share 2023 | Android Market Share 2023 |
|---|
| United States Virgin Islands | 60.69% | 38.86% |
| Canada | 60.47% | 38.91% |
| Macau | 59.43% | 38.26% |
| United States | 58.1% | 41.46% |
77 more rowsKey Takeaways. Apple sells smartphones, personal computers, tablets, wearables and accessories, as well as a variety of services. iPhones are Apple's biggest source of revenue by far.
What percentage of Apple sales are in China? ›
Greater China, which includes mainland China, Hong Kong, and Taiwan, is Apple's third largest region by revenue, representing 19% of Apple's total sales during the 2023 fiscal year.
What percentage of Apple revenue is outside the US? ›
As of the third quarter of fiscal year 2024, the Americas held around 44 percent of the revenue, whereas Europe came in second with roughly over 25.5 percent.
What is the Apple forecast for 2024? ›
Apple (AAPL) has staged a remarkable turnaround from its 2024 lows. The stock has gained more than 30% over the last three months, and is now not only positive for the year, but is up 21.75% in 2024 - which is higher than what the S&P 500 Index ($SPX) has delivered over the period.
What is the revenue of iPhone in 2024? ›
According to Counterpoint data accessed by Moneycontrol, the iPhone maker's non-smartphone revenue is projected to reach $1.3 billion in 2024, reflecting a 14 percent year-on-year growth. iPhone revenues alone will be around $8.2 billion in 2024.
What is Apple's global sales statistics? ›
Key Apple Stats
Apple registered an annual revenue of $383.29 billion in 2023. There are around 2.2 billion active Apple devices worldwide. iPhone is the largest category by sales, accounting for 50.46% of Apple's total quarterly revenue in Q2 2024. 161,000 employees work at Apple.
Which country is No 1 in apple production? ›
international trade and production volume of apples and their evolution Global apple production has grown by an average of 2.02% per year between 2010and 2020(FAO, 2022. China is the world's largest apple producer (Table 1). Based on 2020 data, it accounts for around 47% of world apple production (FAO, 2022). ...
“Europe” accounts for somewhere around 25 percent of Apple's global revenue. That's the number most people think about. But there are a significant number of high-GDP countries in Europe that aren't in the EU — the UK (most famously), Russia, Turkey, Switzerland, Norway, and Ukraine.
Which countries is apple worth more? ›
With a GDP of just over $900 billion, Apple's market cap is over two and half times larger than the Netherlands and three times larger than Switzerland. In fact, fewer than ten countries around the world, including the United States and China, have a GDP larger than the tech giant's estimated value.
Who has the biggest stake in Apple? ›
Vanguard owns the most shares of Apple (AAPL).
Where does Apple spend most of its money? ›
Apple Inc. spent a record 29.92 billion U.S. dollars on research and development in its 2023 fiscal year, increasing by about 3.5 billion from its 2022 total.
What is the richest company than Apple? ›
The 100 largest companies in the world by market capitalization in 2023 (in billion U.S. dollars)
| Ranking of the companies from 1 to 100 | Market capitalization in billion U.S. dollars |
|---|
| Microsoft (U.S.) | 3,123.13 |
| Apple (U.S.) | 2,911.49 |
| NVIDIA (U.S.) | 2,311.97 |
| Alphabet (U.S.) | 2,177.68 |
9 more rowsJul 4, 2024
“Europe” accounts for somewhere around 25 percent of Apple's global revenue. That's the number most people think about. But there are a significant number of high-GDP countries in Europe that aren't in the EU — the UK (most famously), Russia, Turkey, Switzerland, Norway, and Ukraine.
What percentage of Apple's revenue comes from the App Store? ›
That compares to Apple reporting $119B in operating income in FY22. In other words, in FY22 App Store accounted for about 7% of sales and 20% of operating income. In FY23 I expect those percentages to land at 8% of revenue and 20% of operating income.
What is the sales ratio of Apple? ›
According to Apple's latest financial reports and stock price the company's current price-to-sales ratio (TTM) is 8.77304. At the end of 2024 the company had a P/S ratio of 8.38.
What is Apple's global presence? ›
Delving into Apple's Global Strategy
With a global presence spanning over 150 countries and an estimated $383.29 billion in revenue in 2023, according to Statista, Apple's success is a testament to its astute global strategy, a harmonious blend of differentiation, adaptability, and unwavering commitment to quality.
