In 2024, Apple’s brand value amounted to approximately 1.02 trillion U.S. dollars. This represented a roughly 15 percent increase from the 880 billion dollars seen in 2023. The U.S. tech company retained its crown as the most valuable brand worldwide and is the first brand in the history of the ranking to record a brand value of over one trillion dollars.
Apple’s brand loyalty and global revenue
Apple stands out for its high-design products and strong brand loyalty. When the company releases a new product, consumers often queue in front of the tech firm stores, despite the device’s price or if other companies offer a similar product. Apple’s annual financial results are a mirror of its growing success. The company's global revenue stood at 383 billion dollars in the fiscal year 2023.
Apple’s smartphone business
The development process of Apple's smartphone started in 2004, and the first-generation iPhone was introduced in 2007. In the course of time, Apple became one of the biggest global smartphone manufacturers. In the first quarter of 2024,iPhone sales accounted for more than half of Apple's revenue. During the same quarter, Apple held 17.3 percent of the global smartphone market, ranked second behind its biggest competitor, South Korean multinational manufacturing conglomerate Samsung.
FAQs
In 2024, Apple's brand value amounted to approximately 1.02 trillion U.S. dollars. This represented a roughly 15 percent increase from the 880 billion dollars seen in 2023.
What is the world's most valuable brand in 2024? ›
Apple marks an historic milestone today, becoming the world's first trillion-dollar brand, according to the newly released Kantar BrandZ Most Valuable Global Brands Report 2024.
What are Apple's brand values? ›
Simplicity. Creativity. Humanity. They call these their three lenses, and, according to Tor Myhren, VP of Marketing Communications at Apple, “If a product is not made up of these things, it's not Apple”.
What is the #1 brand in the world? ›
Brand Finance list (2024)
| Rank | Brand | Brand value (US$ millions) |
|---|
| 1 | Apple Inc. | 516,582 |
| 2 | Microsoft Corp | 340,442 |
| 3 | Google | 333,441 |
| 4 | Amazon.com | 308,926 |
6 more rowsThe brands of the world with the highest brand equity.
| Brand | Brand Equity (USD, billions) | % of Market Cap |
|---|
| Apple | 234 | 30% |
| Google | 168 | 20% |
| Amazon | 125 | 14% |
| Microsoft | 109 | 10% |
6 more rowsJul 8, 2020
The Largest Companies by Market Cap in 2024
- Apple is the largest company in the world, with a market cap of $3.48 trillion.
- It's followed by Microsoft ($3.10 trillion), Nvidia ($2.94 trillion), Alphabet ($2.03 trillion), and Amazon ($1.87 trillion).
With over $17 billion in brand value as of 2022 and revenues exceeding $15 billion annually, Louis Vuitton sits atop the global luxury industry. It leads rivals in operating profit margins as well thanks to LVMH's focus on controlling distribution through directly owned stores.
What is Apple's net worth in 2024? ›
Market cap: $3.473 Trillion
As of September 2024 Apple has a market cap of $3.473 Trillion. This makes Apple the world's most valuable company by market cap according to our data.
What is the current brand value of Apple? ›
In 2024, Apple's brand value amounted to approximately 1.02 trillion U.S. dollars. This represented a roughly 15 percent increase from the 880 billion dollars seen in 2023.
What is Apple's net worth brand? ›
Apple Market Cap
Apple has a market cap or net worth of $3.38 trillion as of September 13, 2024. Its market cap has increased by 17.52% in one year.
2023 Kantar BrandZ Top 10 Most Valuable Global Brands
| Rank | Brand | Country of Origin |
|---|
| 1 | Apple | US |
| 2 | Google | US |
| 3 | Microsoft | US |
| 4 | Amazon | US |
6 more rowsJun 14, 2023
The 25 Most Loved Brands Overall
- Google. Net Fav: 78.7.
- Hershey's. Net Fav: 78.6.
- Pillsbury. Net Fav: 76.1.
- Amazon. Net Fav: 76.
- UPS. Net Fav: 76.
- Kellogg's. Net Fav: 75.9.
- Sony. Net Fav: 75.
- Betty Crocker. Net Fav: 74.1.
The United States has long been the largest regional market for luxury goods and it was estimated to continue to be the. LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 130 billion U.S. dollars in 2024.
What is Apple's biggest strength? ›
Apple Inc's strengths include high brand identity, valued brand, leading innovation and technology, a brand of choice, competent research, and top-quality experience for its customer. And, Apple Inc's weaknesses include premium prices, incompatibility with other OS systems, and high dependency on iPhone and iPad.
How valuable is Apple? ›
Apple's $3.33 trillion market capitalization Wednesday narrowly outranked Microsoft's $3.26 trillion.
Why is Apple the most valuable brand? ›
"Apple has grown its brand value through strategic diversification and premiumisation. According to our research, more than 50% of respondents recognised Apple as expensive, but worth the price, reinforcing the brand's ability to demand a price premium".
What is lululemon ranked in the world in 2024? ›
TIME World's Best Companies of 2024
| Rank | Company name | Overall score |
|---|
| 18 | Lululemon Athletica | 94.98 |
| 19 | Cisco Systems | 94.97 |
| 20 | Nike | 94.85 |
| 21 | Airbus | 94.81 |
54 more rowsApple is the world's number one most valuable brand, growing 55% to US$947bn, followed by Google (No. 2; $820bn; +78%). Luxury brands have performed exceptionally well, with Cartier, the fastest-rising brand across all categories, growing its value by 88% to $10bn.
What is the most valuable IT brand in the world? ›
Accenture remains the world's most valuable IT services brand, with a brand value of $40.5 billion, representing a 1.6% increase from the previous year, according to an ET report quoting Brand Finance 2024 report.
