Apple and Google Store In-App Purchases and Commission (2024)

This article will give you more information on Apple/Google's In App activities purchases and Commissions.

IN THIS ARTICLE

1. In-App Purchases

2. App Store Commission

3. Cancelling In-App Purchases

4. Frequently Asked Questions (FAQs)

1. In-app purchases

A new client can download your app for free and use their Apple/Google account to buy your product or subscription inside the app. This is called an in-app purchase.

Payments will then be processed directly by Apple/Google, and clients will automatically get full access to all your app content after purchasing.

In-app purchases are suitable for low-ticket offers/tripwires. Any higher ticket should be done outside the app. Please take a look at this article: How to create hidden pricing.

2. App Store Commission

It's a common misconception that Apple and Google take 30% of all revenue.

The reality is:

• You don't have to sell with IAPs (in-app purchases) - you can sell on the web app and still give access to the app (like Netflix and Spotify do).

  See Also

  App Pricing Benchmarks (2024)

• You can sell via PassionPayments (3.9%) or your checkout URL and connect to your app via Zapier.

• You pay only 15% app store commission for IAPs up to $1m/y

• You pay a 30% commission on IAPs after $1m/y

If you make less than $1m/y, you can apply for their start-up program, where they charge 15% :

• How to apply for the App Store Small Business Program to pay 15% commission

• How to apply for Google 15% Service Fee Tier Program to pay 15% commission

3. Cancelling In-App Purchases

You cannot cancel your client's subscription to PassionMetrics; your client would need to do this themselves on their mobile device via the Google Play or Apple App Store.

For more information, check out this article: How do your clients cancel a subscription purchased in the Google Play Store and Apple App Store?

4. Frequently Asked Questions

• Can I take payments outside Apple/Google?

Yes, you have a few different ways to collect payments. For more options, check out this article, How to collect payment from my clients.

• When will I receive my Apple/Google payouts?

Payouts from in-app purchases can take up to 60 days to be received and will come directly from Apple/Google. Please contact their customer support for more information on receiving payouts.