Depending on how many items you typically have listed, versus your available number of free listings (or willingness to pay 30 cents or whatever for new listings beyond your limit), I would say that ending/sell similar'ing is a great way to refresh any item over 30 days old, when ebay considers it stagnant and treats it as such, in search results. And not just that, I do it for items that haven't even been listed for very long (as little as a few days in some cases) but gotten lots of views yet no sale (or even watchers), which means lots of people are interested in the item but I have it priced too high. I could just 'revise' it to lower the price, but why stop there, why not end it, then sell similar it, with the lower price, make it a 'new' listing that will place higher in search results? I also do it when I want to change something as minor as which photo is the 'main' one, to change the wording in the description, etc.
Like I say this isn't for everyone, namely people with a high number of listings (whatever one considers a high number, ha). Me, I make all my income on Ebay despite never having over 200 listings; right now I believe I have only 41, ha. But I do that by selling things I can move FAST, and if they're not moving fast enough, I use the features to the best possible advantage.
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