Anil Mathew Varghese on LinkedIn: BLACK LABEL VS WHITE LABEL Black label and white label are terms used to… (2024)

BLACK LABEL VS WHITE LABELBlack label and white label are terms used to describe two different types of branding strategies for products and services.A. Black Label:A black label product is typically a high-end or luxury product that is often associated with exclusivity and quality. Black label products are marketed to a specific target audience, typically those who are willing to pay a premium price for a unique and high-quality product. The brand and packaging of black label products are designed to reflect the exclusivity and luxury of the product.B. White Label:A white label product is a product that is produced by one company but branded and sold by another company under their own brand name. The manufacturer of the white label product is often unknown to the end consumer. White label products are typically sold at a lower price point than branded products, as the retailer can mark up the product with their own branding and packaging.So black label products are high-end, exclusive products that are marketed to a specific target audience. White label products are typically lower-cost products that are sold under another company's brand name.

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