Americans Have Increased Their Impulse Spending by 14% in 2022 Compared to 2021, According to Annual Survey Commissioned by Slickdeals (2024)

FAQs

How much has impulse spending increased in 2022? ›

Thirty-eight percent of U.S. adults have decreased the amount of impulse spending this year, as compared to 14% in 2022 and 16% in 2021, according to an annual survey commissioned by online shopping platform Slickdeals and conducted by OnePoll.

58% of consumers only impulse buy items on sale. In 2022, the average consumer spent $314 per month ($3,768 annually) on impulse buying.

Global e-commerce sales are projected to reach $6.3 trillion this year, up from $5.8 trillion in 2023, and a variety of credible sources note that impulse purchases account for a significant portion of all online sales, ranging from 40-80%.

Apparel emerges as the primary category for such impulse buys (32%). However, there are notable generational differences in preferences, with younger shoppers leaning towards impromptu alcohol purchases while older age groups often splurge on unplanned apparel and luxury items.

According to a survey, consumers in the United States spent an average of about 150 U.S. dollars on impulse purchases each month in 2023. It would seem that impulsive shopping has declined significantly among U.S. consumers, as this was less than half the average monthly splurging amount seen in 2022.

Nationally, personal consumption expenditures (PCE), in current dollars, increased 9.2 percent in 2022 after increasing 12.9 percent in 2021.

The 1% spending rule will help you learn how to avoid impulse buying and how to control impulse buying. Luckily, the 1% spending rule is simple and goes like this – when you want to buy something that exceeds 1% of your annual gross income, you have to wait one day before buying it.

Strategic pricing techniques

Offering discounts, bundle deals, or limited-time offers can create value and urgency, compelling customers to make impulsive buying decisions to take advantage of the perceived savings.

Average annual expenditures grew by 9.0 percent to $72,967 in 2022, up over $6,000 from 2021 and up almost $10,000 (15.7 percent) from 2019.

impulse buying. a sudden often powerful and persistent urge to buy something immediately without regard for its consequences.

What are the 4 impulses sales? ›

There are four impulse factors that are widely used in direct selling: fear of loss, urgency, greed and indifference. Not only do they work in direct sales, they are also applicable to permission based marketing.

The 4 types of impulse buying are: pure impulse (like buying candy at the check out), suggestion impulse, reminder impulse, and planned impulse.

Customers are more likely to impulsively buy something if they perceive it to be a good value. In fact, one study found that 85.4% of shoppers list “price” as the number one factor influencing their decision to make an impulse purchase. However, a tiny discount usually won't cut it.

Among U.S. consumers the two most popular categories for online purchases are Clothing and Shoes. 42 percent and 32 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 10,085 respondents in the United States, in 2024.

The total U.S. consumer debt balance increased to $17.1 trillion in 2023, up 4.4% from $16.38 trillion in 2022. Growth in 2023 was slower than the 7% increase from 2021 to 2022.

2022-2023 Defense budget breakdown

1 represents 4.2% nominal growth or 1.5% real growth after accounting for inflation compared with the $742 billion final appropriation for this fiscal year.

Fiscal year-to-date (since October 2023) total updated monthly using the Monthly Treasury Statement (MTS) dataset. Compared to the federal spending of $5.50 trillion for the same period last year (Oct 2022 - Aug 2023) our federal spending has increased by $792 billion.