Amazon Prime Day deals 2024: Everything to know about the sale, plus tips, and tricks (2024)

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Amazon Prime Day has grown into one of the biggest sales events of the year, with discounts rivaling those of Black Friday and Cyber Monday. And with so many retailers selling on Amazon, Prime members can save on just about anything, from viral beauty products to big-screen TVs.

Prime Day is the first major deal holiday of the year, so it's an awesome chance to score summer discounts on big-ticket items and household staples. Amazon's 10th Prime Day event is officially underway, today July 16 until tomorrow, July 17. We're keeping tabs on all of the latest Prime Day news and deals.

• Shop the best Amazon Prime Day deals

Best Amazon Prime Day deals

The best Prime Day deals so far include all-time lows on brands like Apple, Sony, Vitamix, iRobot, Dyson, Ninja, and, of course, Amazon-owned products like the Fire TV, Kindle e-reader, and Echo smart speakers.

When is Amazon Prime Day 2024?

Amazon Prime Day is underway now through July 17, 2024. The main sale began on the 16th at 12:01 a.m. PT (3 a.m. ET). Amazon will be unleashing fresh deals throughout the sale, though many discounts will be available both days. Lightning deals will be staggered throughout the 48-hour event and will only run for a limited time, or until stock sells out.

What is Amazon Prime Day?

Amazon Prime Day is the retailer's annual mega sale and one of the major benefits of Prime membership. It's a two-day sales event, usually during the summer, that features products from every category, from fashion staples to hot new tech.

Though it used to be a deal holiday on a much smaller scale, Prime Day has grown exponentially since the first one in 2015. Now, you can find almost everything on sale for all-time low prices, matching discounts we see during Black Friday and Cyber Monday.

What should I buy during Amazon Prime Day?

Everything is fair game to buy during Amazon Prime Day. Whether you've been holding out on a pricey new TV or just need to stock up on toiletries, Prime Day is a good time to make your move.

We're seeing incredible prices on tech, including 4K TVs, Fire TV streaming devices, Apple products, Kindle e-readers, PC gaming accessories, Echo smart speakers, and top headphones picks. Prime Day tech deals feature brands like Logitech, Bose, Jabra, Sony, Roku, Samsung, TCL, and more.

If you're looking for style and beauty deals during Prime Day, brands like Tommy Hilfiger, Tatcha, Laneige, Levi's, Carhartt, Anastasia Beverly Hills, Adidas, and Marc Jacobs all feature products at rare low prices. That means skincare, makeup, shoes, men's clothing, women's fashion, and accessories will all be available for less.

Home and kitchen products are also seeing no shortage of Prime Day deals, with big names like Dyson, Shark, iRobot, Philips, KitchenAid, Nespresso, Casper, Leesa, and Coop down to all-time lows for the event. So, whether you need an air fryer, robot vacuum, mattress, or just some sturdy mixing bowls, Prime Day is a good time to buy.

You don't need to be focused on fancy new gadgets or treatments to shop smart during Amazon Prime Day either. We also catch tons of affordable household essentials available for even less every year, like toilet paper, dish soap, doggy bags, and makeup wipes. These deals are sweet since they save you money on stuff you needed to buy anyway.

How long do Prime Day deals last?

How long a Prime Day deal lasts differs between items, but in general, the best discounts start during the event and end before the 48-hour holiday is over. Some will last the whole two days while others will only last one, so it's always wise to act on a good sale when you see it. Lightning deals especially go fast, the most popular of which dwindle away in less than an hour.

I always recommend buying a product you've had your eye on as soon as it's highlighted as a Prime Day deal. Regardless of how long it's set to last, oftentimes, the best sales run out of stock, resulting in shipping dates being pushed out or the deal no longer being offered at all. We'll be providing all of the deal context you need to shop confidently and quickly, so be sure to check our roundups of the best discounts when the event rolls around.

Do you need to be a Prime member to shop Amazon Prime Day?

Amazon Prime Day is locked to Prime members only. It's one of the major benefits of subscribing to the service, in addition to other perks like free two-day shipping and Prime Video streaming.

If you have yet to become a member, you can sign up for a free 30-day trial to test it out. This should allow you to shop the sale, but it's not a guarantee since sometimes retailers will lock out free members from shopping the best deals.

Do other stores participate in Prime Day?

Although Prime Day is an Amazon-specific event, it's grown so large that other major retailers have started kicking off competing sales to overlap with it. If past years are any indication, Walmart, Target, and Best Buy will be holding competing sales.

These are definitely worth checking out; they often match the best deals on popular items you can find from Prime Day. We'll also be rounding these deals up so you can shop from the retailer that best suits you, whether you're a Target Circle cardholder, My Best Buy Plus member, or Walmart Plus subscriber.

Is Prime Day an international event?

Prime Day occurs in several other countries, but not all of them. Here's a list of countries where Prime Day will be available to shop:

• Australia
• Austria
• Belgium
• Brazil
• Canada
• Egypt
• France
• Germany
• India
• Italy
• Japan
• Luxembourg
• Mexico
• Netherlands
• Poland
• Portugal
• Saudi Arabia
• Singapore
• Spain
• Sweden
• Turkey
• The United Arab Emirates
• The United States
• The United Kingdom

Want to see what else Amazon has on sale right now? We've spotted some hefty price cuts on electronics, fashion, home, kitchen, laptops, and more on its main deals page.