Business Strategy and Outlook
Allfunds has wedged itself between fund houses and fund distributors in Europe, solving frictions for both sides utilizing its platform and generating scale benefits in the process. Fund houses, which are primarily looking to achieve a greater distribution reach for their fund products, can hardly pass up the instantaneous connection Allfunds can provide to about EUR 1.3 trillion in assets under administration and about 860 distributors on its platform. Distributors, on the other hand, are enticed by the large selection of roughly 139,000 funds from 3,000 different fund houses available for selection.
