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Market Insights Consumer
- United States
- Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$184.1bn in 2024.
- Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$121.7bn in 2024.
- Revenue, combined amounts to US$305.8bn in 2024.
- The revenue, at home is expected to grow annually by 1.48% (CAGR 2024-2029).
- In global comparison, most revenue, at home is generated in China (US$208bn in 2024).
- In relation to total population figures, the average revenue per capita, at home of US$538.50 are generated in 2024.
- In the Alcoholic Drinks market, volume, at home is expected to amount to 25.7bn L by 2024.
- Volume, out-of-home is expected to amount to 6.1bn L in 2024.
- Volume, combined is expected to amount to 31.8bn L in 2024.
- The Alcoholic Drinks market is expected to show a volume growth, at home of -1.6% in 2025.
- The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 75.15L in 2024.
Key regions: Worldwide, United States, Russia, United Kingdom, India
Definition:
The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.
Structure:
The Alcoholic Drinks market is divided into 5 markets:
- The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
- The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
- The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
- The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
- The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.
Additional information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.
At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.
Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.
in-scope
- Alcoholic & Non-Alcoholic Beer
- Wine
- Spirits
- Cider, Perry and Rice Wines
- Hard Seltzer
out-of-scope
- Non-Alcoholic Beverages derived from Wine or Spirits
Alcoholic Drinks
- Beer
- Alcoholic Beer
- Non-Alcoholic Beer
- Spirits
- Whisky
- Vodka
- Rum
- Gin
- Brandy
- Tequila
- Soju
- Wine
- Still Wine
- Sparkling Wine
- Fortified Wine
- Hard Seltzer
Related markets:
Non-Alcoholic Drinks
Hot Drinks
Food
Tobacco Products
Apparel
Footwear
Eyewear
Accessories
Consumer Electronics
Household Appliances
Furniture
OTC Pharmaceuticals
Luxury Goods
Smart Home
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Market
Region
Region comparison
Currency
Analyst Opinion
The Alcoholic Drinks market in United States has been experiencing significant growth in recent years. Customer preferences: Trends in the market: Local special circ*mstances: Underlying macroeconomic factors:
Methodology
Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.
Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.
Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.
Overview
- Revenue
- Volume
- Price
- Sales Channels
- Global Comparison
- Analyst Opinion
- Methodology
- Key Market Indicators
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