Alcoholic Drinks - United States | Statista Market Forecast (2024)

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    Market Insights Consumer

    • United States
    • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$184.1bn in 2024.
    • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$121.7bn in 2024.
    • Revenue, combined amounts to US$305.8bn in 2024.
    • The revenue, at home is expected to grow annually by 1.48% (CAGR 2024-2029).
    • In global comparison, most revenue, at home is generated in China (US$208bn in 2024).
    • In relation to total population figures, the average revenue per capita, at home of US$538.50 are generated in 2024.
    • In the Alcoholic Drinks market, volume, at home is expected to amount to 25.7bn L by 2024.
    • Volume, out-of-home is expected to amount to 6.1bn L in 2024.
    • Volume, combined is expected to amount to 31.8bn L in 2024.
    • The Alcoholic Drinks market is expected to show a volume growth, at home of -1.6% in 2025.
    • The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 75.15L in 2024.

    Key regions: Worldwide, United States, Russia, United Kingdom, India

    Definition:

    The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

    Structure:

    The Alcoholic Drinks market is divided into 5 markets:

    • The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
    • The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
    • The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
    • The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
    • The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

    Additional information:

    The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

    At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

    Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

    in-scope

    • Alcoholic & Non-Alcoholic Beer
    • Wine
    • Spirits
    • Cider, Perry and Rice Wines
    • Hard Seltzer

    out-of-scope

    • Non-Alcoholic Beverages derived from Wine or Spirits

    Alcoholic Drinks

    • Beer
      • Alcoholic Beer
      • Non-Alcoholic Beer
    • Spirits
      • Whisky
      • Vodka
      • Rum
      • Gin
      • Brandy
      • Tequila
      • Soju
    • Wine
      • Still Wine
      • Sparkling Wine
      • Fortified Wine
    • Hard Seltzer

    Related markets:

    Non-Alcoholic Drinks

    Hot Drinks

    Food

    Tobacco Products

    Apparel

    Footwear

    Eyewear

    Accessories

    Consumer Electronics

    Household Appliances

    Furniture

    OTC Pharmaceuticals

    Luxury Goods

    Smart Home

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    Alcoholic Drinks - United States | Statista Market Forecast (2)

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    Market

    Region

    Region comparison

    Currency

    Analyst Opinion

    The Alcoholic Drinks market in United States has been experiencing significant growth in recent years.

    Customer preferences:

    One of the key customer preferences in the Alcoholic Drinks market in United States is the demand for craft beers. Consumers are increasingly interested in unique and locally brewed beers, which has led to a surge in the number of craft breweries across the country. This preference for craft beers is driven by a desire for high-quality, flavorful beverages that offer a more personalized and artisanal experience.

    Trends in the market:

    Another trend in the Alcoholic Drinks market in United States is the growing popularity of spirits, particularly whiskey. Whiskey consumption has been on the rise in recent years, driven by a combination of factors including the rise of craft distilleries, increased interest in mixology and co*cktails, and the perception of whiskey as a sophisticated and premium drink. This trend is also reflected in the growing number of whiskey bars and tasting events across the country.

    Local special circ*mstances:

    The Alcoholic Drinks market in United States is heavily regulated, with each state having its own set of laws and regulations governing the production, distribution, and sale of alcoholic beverages. This can create challenges for both domestic and international players in the market, as they must navigate a complex and fragmented regulatory landscape. Additionally, the legal drinking age in the United States is 21, which can impact the target demographic for alcoholic beverage companies.

    Underlying macroeconomic factors:

    Several underlying macroeconomic factors have contributed to the growth of the Alcoholic Drinks market in United States. One factor is the strong economy, which has led to increased consumer spending on discretionary items such as alcoholic beverages. Additionally, changing demographics, including the rise of millennials as a key consumer group, have also influenced the market. Millennials tend to value experiences and are willing to spend more on premium and craft products, which has benefited the Alcoholic Drinks market. Lastly, the growing trend of socializing and dining out has also contributed to the growth of the market, as consumers are more likely to consume alcoholic beverages in restaurants and bars.

    Methodology

    Data coverage:
    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:
    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:
    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:
    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

    Overview

    • Revenue
    • Volume
    • Price
    • Sales Channels
    • Global Comparison
    • Analyst Opinion
    • Methodology
    • Key Market Indicators

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    Alcoholic Drinks - United States | Statista Market Forecast (3)

    Alcoholic Drinks - United States | Statista Market Forecast (4)

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    Alcoholic Drinks - United States | Statista Market Forecast (5)

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    Alcoholic Drinks - United States | Statista Market Forecast (2024)

    FAQs

    What is the market outlook for alcoholic beverages? ›

    KEY MARKET INSIGHTS

    The alcoholic beverages market size was valued at USD 2,313.2 billion in 2023 and is projected to grow from USD 2,527.0 billion in 2024 to USD 5,716.2 billion by 2032, exhibiting a CAGR of 10.74% during 2024-2032.

    Read On
    Are alcohol sales down in 2024? ›

    Looking ahead, IWSR anticipates a modest growth in 2024, with TBA volumes projected to increase by only . 4% globally. The growth trajectory through 2028 is expected to be relatively modest, with both volume and value rising at a CAGR of +1% between 2023 and 2028.

    Discover More Details
    Is there a decline in alcohol consumption USA? ›

    The share of adults ages 18 to 34 who say they ever drink dropped from 72% in 2001-03 to 62% in 2021-23.

    Continue Reading
    What is the trend in alcohol consumption in the US? ›

    The table presents data on Americans' drinking habits from 1939 to 2024. In 2024, 58% of Americans reported drinking alcohol, while 41% did not. In 2023, the percentages were 62% and 38%, respectively. The highest percentage of drinkers was recorded in 1981, with 70% of Americans drinking and 30% not drinking.

    See Details
    What are the alcohol trends in 2024? ›

    Minimalist co*cktails, savoury drinks, fat-washing, high-tech techniques, and value-for-money experiences are the trends that have stuck around in 2024. We'll look at the co*cktails that guests have been going wild for. From minimalist masterpieces to umami bombs, it's time to experiment with new flavours and techniques.

    Find Out More
    What is the US beverage industry outlook? ›

    Value added in the Beverages market is projected to amount to US$53.4bn in 2024. A compound annual growth rate of 1.25% is expected (CAGR 2024–2029). The value added per capita in the Beverages market is projected to amount to US$156.1 in 2024.

    Tell Me More
    Is alcohol losing popularity? ›

    The percentage who ever drink alcohol has come down 10 points since 2001-2003 among those who are non-Hispanic White and has fallen seven points among those who are non-White. Growing public concern about the health risks of drinking, particularly among young adults, could be behind these shifts.

    Show Me More
    Is alcohol consumption going up or down? ›

    Overall, the average American consumed 2.51 gallons of ethanol, the alcohol in wine, beer and spirits, in 2021, compared to 2.15 gallons in 1995, according to the National Institute on Alcohol Abuse and Alcoholism.

    Explore More
    Why is Gen Z drinking less? ›

    With Gen Zers being drawn to non-alcoholic drinks due to potential health benefits, at a far greater rate than other age groups, it is clear that many young people perceive nutrition to be one of the primary benefits of sober curiosity.

    Continue Reading
    What is the future of alcohol consumption? ›

    IWSR reports that the total volume of no-alcohol and low-alcohol beverages hitting the global market is expected to grow 31% by 2024. A recent Gallup survey shows that consumers are supporting this trend. In 2019, 65% of adults reported drinking alcoholic beverages. That number is now down to 62%.

    Show Me More

    What are the beverage trends for Gen Z in 2024? ›

    In 2024, Gen Z consumers are increasing spend on seltzers and sparkling beverages the most, followed by wine and a small increase in fruit juices. On the other hand, Gen Z is less interested in spirits, beer, and soft drinks. Overall, these trends mirror the consumer shift toward healthier beverages.

    Read The Full Story
    What are the current statistics about alcohol? ›

    An estimated 15 million people struggle with an alcohol use disorder in the United States, but less than 10% of them receive treatment. More than 65 million Americans report binge drinking in the past month, which is more than 40% of the total of current alcohol users. Teen alcohol use kills 4,700 people each year.

    See Details
    What is the outlook for the beverage can industry? ›

    The global beverage cans market is predicted to develop at an 5.6% compound annual growth rate (CAGR) to $31.2 billion by 2026. In 2021, the global market size was valued $23.7 billion.

    Get More Info Here
    What is the outlook for the spirits industry? ›

    The North America spirits market size was estimated at USD 216.62 billion in 2023 and is expected to grow at a CAGR of 6.3% from 2024 to 2030. The growing demand for premium products has been driving the market's growth across the region.

    Continue Reading
    What is the target market for alcoholic beverages? ›

    Young Men Drink the Most

    Looking at the numbers, men tend to drink more alcohol than women, and whites more than nonwhites. Men age 18 to 49 drink the most, according to the Gallup poll, which explains why so much alcohol marketing seems to target them. Women are also a targeted demographic for alcohol use.

    View More
    What is the outlook for the beer market? ›

    The global beer market is currently on a path of robust growth, with an estimated increase of $148.43 billion from 2024 to 2028, according to a new report by market research firm Technavio. The market is projected to grow at a compound annual growth rate (CAGR) of 3.72% during this period.

    View Details
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