Afore’s fresh $150 million fund includes a plan to standardize the pre-seed world (2024)

Venture firm Afore Capital first splashed on the scene with the aim to institutionalize that angels, friends and family round. Now, after investing in over 80 companies over five years, the eight-person team has landed on a more specific way to do so: Offer a standard deal and raise what it claims is the largest dedicated pre-seed fund in the market.

Afore general partners Anamitra Banerji and Gaurav Jain tell TechCrunch that they has closed a $150 million fund fueled almost entirely, around 85% to be specific, by existing LPs. New investors account for the remainder of the capital, which brings Afore’s assets under management to $300 million.

With the new fund, check size and valuation won’t be invested on a deal by deal basis. Instead, Afore is launching Afore Alpha, what it’s calling a standard pre-seed deal that offers founders a $1 million lead investment via a $10 million post-money SAFE. The money, as well as resources and advice from Afore’s team, is offered in exchange for 10% ownership of a company.

The new standard terms will apply to any startup, regardless of geography, that gets accepted into Afore Alpha.

While it’s not novel for investors to give more money to startups earlier — just take a look at the growing size of early-stage rounds — it is rare for a venture firm to offer the same deal to a number of startups. Venture firms have increasingly started launching their own in-house accelerators — take Sequoia and Andreessen Horowitz for example — but many are still investing on a deal by deal basis because of a focus on multistage, Jain thinks.

“It would be tempting to hedge our bets and say, ‘hey, look, maybe we should also be investing in companies that have significant traction because we can now write big checks,’” he said. But, the firm knows what they’re good at and thinks that founders care more about investors who are focused on one stage. Most of Afore’s portfolio companies to date are first-time founders, a focus it plans to continue as assets under management scale. Of course, the company has experience cutting first checks, estimating that it has led more than 80% of the rounds where it has invested. Portfolio companies include BetterUp, Modern Health, Petal, Overtime, BenchSci and Neo Financial.

The terms are a bet. Startups in the pre-seed world don’t have revenue or hard metrics so it can be hard to value them beyond weighing supply and demand. Regardless, Afore thinks that the $2 million post-money valuation that traditional accelerators offer is just an “unfair lowball valuation in 2022.” But, that’s not where the subtweeting ends.

Afore Alpha puts the firm in direct competition with accelerators like Y Combinator and Techstars, or programs like A16z’s recently unveiled START. The co-founders noted that their deal is five times more capital, and five times the valuation, compared to what other accelerators offer.

While Jain noted that Afore has often invested in startups before they go to Y Combinator, he thinks that some of the best founders want more out of their first-check writers. He noted that even with Y Combinator’s new standard deal, startups will only receive the extra $375,000 if there is a follow-on deal and alongside a most favored nation clause — while Afore gives the money upfront and doesn’t have any MFN clauses. Y Combinator reached out to TechCrunch to correct the record, saying via e-mail that “every company gets the extra $375k when they join YC, but at terms that are negotiated with future investors.”

“The challenge with raising just a couple $100,000 is that you’re forced within a couple of months to go to Demo Day and try to raise more capital and you’re just sort of this constant treadmill of fundraising,” Jain said. “We think it is very disruptive to founders. They should get a good amount of capital, and then go heads down and build the business.”

Why does a16z need its own Y Combinator?

One risk of a standard deal is that Afore’s portfolio may start to look hom*ogenous. If you only invest in startups that deserve a $10 million valuation, I’m guessing you can’t funnel checks into an unproven moonshot without a name. In response to this qualm, Jain said that not every founder will land a $10 million valuation, only those accepted into the Alpha program. That means that all of Afore’s deals won’t be standardized, only those within the program (which the firm expects will make up the vast majority of the investments). It’s a noteworthy, yet fair, hedge.

At a glance, Afore’s bullishness feels very 2021, even as 2022 reminds the broader venture and startup community that valuation re-corrections are inevitable after a period of elongated hype. Afore’s larger check size could help startups navigate a period of uncertainty with a longer runway and save them from having to fundraise when terms may not be as friendly. However, high valuations come with tough expectations — and startups could also buckle in trying to grow into their prescribed worth.

Banerji thinks that, cycles aside, companies need $1 million to hit early milestones.

“Raising $125,000 means founders have to raise in 90 days guaranteed. How can that be the best option? How can you build a company like that?” he said. “In 2022, the venture community should be able to offer founders at the start of their journey a fair, transparent and meaningful deal.”

If the earliest investors keep going earlier, what will happen?

Afore’s fresh $150 million fund includes a plan to standardize the pre-seed world (2024)

FAQs

Is pre-seed funding worth it? ›

In your startup journey, pre-seed funding is the spark that brings your big idea to life. It's a key step that shapes your venture's future. This helps you dive into market research, build a prototype, or put together a killer team. These aren't small tasks—they're the backbone of your startup's story.

What is pre-seed seed Series A funding? ›

Every time you raise money, you get a little more time (or runway) for your startup to reach the next checkpoint (i.e. the next fundraising round). You start with a pre-seed or seed round. The money you get from that stage adds more time on your clock to get to the next checkpoint—your Series A.

How much should pre-seed funding be? ›

Founders tend to get higher investments through seed funding than pre-seed funding, with pre-seed funding generating around $50,000 to $250,000 while seed funding may raise upwards of $2M.

How do you spend pre-seed funding? ›

Pre-seed money is often used for early product development and company formation. Some examples of how companies may use pre-seed funding are: Company set-up, including incorporation, legal fees, and establishing basic tech stack. Market research and customer identification.

Is seed funding risky? ›

Risk and reward

Seed funding is typically considered to be higher risk because the business model and market fit may not be fully tested. But there is potential for high levels of reward, as early investors often get a more significant stake in the business's equity.

How hard is it to get pre-seed funding? ›

Even though there are multiple funding rounds after it, raising pre-seed money is perhaps the most difficult point in your startup's life regarding raising capital. This is often because novice startups have no idea where to meet new potential investors.

What is the success rate of pre-seed? ›

The average pre-seed stage startup usually gets between $50,000 and $200,000 within a fundraise of 3 to 9 months. About 60% of companies that raise pre-seed funding fail to make it to the next startup stage, Series A.

How long should pre-seed funding last? ›

Usually, the runway of pre-seed funding lasts 12 to 18 months from the day you start your venture. However, some startups stretch their pre-seed funding phase for a longer period of time.

Is pre-seed funding a loan? ›

In most cases, pre-seed capital comes in the form of convertible security. It begins as a loan, and when certain growth conditions are met, the loan turns into a certain amount of equity. Naturally, every deal is different and will depend on several variables.

How much equity should I ask for pre-seed? ›

As a general guideline, founders should aim to give up no more than 15-25% of their company at the pre-seed stage, in order to preserve enough equity for future rounds of follow on funding.

How much should I raise for pre-seed? ›

Your goal here should be to take as little money as possible that will still let you prove out your idea. We often see pre-seed rounds being between $500,000 - $1 million, with the valuation around the $5 million mark. This means you are still selling 10-20% of your startup.

Do you have to pay back seed funding? ›

There are a few different types of seed funding, including debt financing, equity financing, and grants. debt financing is when a startup borrows money from an investor and agrees to pay it back with interest. equity financing is when a startup sells a portion of its company to an investor in exchange for capital.

How to pitch to pre-seed investors? ›

At the pre-seed stage, your start-up may lack tangible assets like products or revenues. Therefore, the pitch deck should revolve around the vision, possibilities, and the team behind the venture. It becomes a canvas to showcase your start-up's value proposition, mission, timing and the problem you are addressing.

What's the difference between pre-seed and seed money? ›

Pre-seed capital, in a nutshell, is meant to fund early product development and prove a need in your niche market for your product. Companies are ready for seed funding after gaining traction and proving market needs.

What is the success rate of pre-seed funding? ›

The average pre-seed stage startup usually gets between $50,000 and $200,000 within a fundraise of 3 to 9 months. About 60% of companies that raise pre-seed funding fail to make it to the next startup stage, Series A.

Do pre-seed investors get equity? ›

Pre-seed funding rounds are typically structured as equity rounds, with investors receiving a percentage of the company in exchange for their investment.

What is the average pre-seed valuation for AI? ›

FAQs for AI Startup Funding

According to Crunchbase data, generative AI and AI-related firms raised around US$50 billion in 2023. How much are AI startups worth? As of 2023, the average pre-money valuation for an AI firm seeking pre-seed funding was US$3.5 million.

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