Admob Ads vs Unity Ads Comparison (2024)

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Ten Pixel Studio

Leading Mobile Games Development Company of Pakistan

Published Jul 6, 2022

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In this article, we will be discussing the two major app monetization platforms, i.e., AdMob and Unity Ads. This article provides a detailed comparison of both platforms in different aspects.

A Quick Look on these platforms:

AdMob: Admob is a subsidiary of Google that provides app and game developers with an advertising platform to generate revenue from their apps. It is one of the biggest platforms available in this category. AdMob works by matching ads to your app based on the criteria you set.

Unity Ads: is a subsidiary of Unity Technologies, the same company that provides the Unity game engine to developers to develop 3D video games. It provides native ads to Unity-based apps. It also displays paid advertisem*nts in the app.

AdMob vs. Unity Ads:

eCPM Comparison: If we compare the eCPM of Admob ads and Unity ads then after carefully observing the historical data we can easily say that eCPM of Admob ads is always higher as compared to Unity ads. For example, for countries like India, the average eCPM is 10 cents for a banner ad on Android and 20 cents on iOS. For countries like the US, the banner ads average eCPM is 85 cents for Android and about 1.10 USD for iOS. For rewarded video ads, it is up to 13 USD for Android and 18 USD for iOS.For Unity, tier 3 countries, it ranges between 0.10 and 0.15 for Android and iOS, respectively, for banner ads. This figure is up to $0.25 for tier 1 countries like the US. For rewarded video ads, it is up to 9 USD for Android and 15 USD for iOS.

User Traffic: The minimum traffic requirement is not a big issue when it comes to both platforms. They usually start to pay when the impressions cross a few thousand. But, when it comes to earning, developers need their apps to have active users or gamers for consistent impressions and higher earnings.

Ad Quality: AdMob strictly adheres to its rules for advertising and each piece of content is observed for approval before it goes live. The same is in the case of Unity ads, and it also ensures that the ads running on its network are safe.

AD formats: Admob ads provide the following types of ads for game developers: banner, interstitial, reward, and native while unity ads provide banner, interstitial, and reward ads format. But, the eCPM rates for rewarded ads are much higher on AdMob for tier 1 traffic.

Payment Cycle: AdMob is very regular in paying the app/game developers according to the rules and regulations of the platform. It pays the developer on a 30-day basis once the earnings reach $100 or cross it. If the earnings are less than $100, they are added to the payment for the next 30 days. For Unity Ads, an invoice has to be sent by the developer to receive payment. The unity ad cycle is also 30 days, the same as Admob.

Conclusion:

At last, if we compare Unity ads and Admob Ads then we can easily say that Admob ads are the winner. But we can also not ignore unity ads to generate more revenue. We can use both ad networks in a single game to generate more revenue. We can use both ads by using mediation or integrate them into games individually. So it's totally up to publishers how they want to use them.

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Admob Ads vs Unity Ads Comparison (2024)

FAQs

Which is better, Unity ads or AdMob? ›

If you're developing a mobile game with a focus on in-app advertising and user engagement, Unity Ads may be the preferred choice. However, if you're creating a non-gaming app or seeking a broader range of ad formats, AdMob offers greater flexibility and versatility.

Read On ›

How much Unity ads pay per 1,000 views? ›

My game has on average 2000 - 2200 active players per day currently and I'm typically getting about 250 - 500 downloads a day, 80% which is organic through key words searches. My game currently has about 17,000 downloads. So, Unity will boast that it can get you between $6 to 12 USD per 1000 impressions.

Discover More Details ›

What is the CPM rate for Unity ads? ›

$0.45 to $11.67 USD

Can you make money from Unity ads? ›

Earning revenue

Unity Ads generates revenue by displaying paid advertisem*nts in your game. The more traffic and impressions your game creates, the more money you can earn.

See Details ›

Is there anything better than AdMob? ›

Other important factors to consider when researching alternatives to Google AdMob include reliability and ease of use. The best overall Google AdMob alternative is Facebook Audience Network. Other similar apps like Google AdMob are Unity Ads, Leadbolt, TapJoy, and Appodeal.

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Does Unity ads pay monthly? ›

Publishers can now receive automated payouts for their Unity Ads earnings every month. Our comprehensive guide on earning revenue and receiving payment provides a step-by-step guide on configuring automated payouts for your Organization.

Tell Me More ›

How much does AdMob pay per 1,000 views in usa? ›

AdMob Payment

Moreover, the CPM rates for AdMob may vary from $0.2 to $10 per 1,000 impressions based on the location of your app users, adding yet another variable into revenue calculation. Google AdSense pays publishers via the following payment methods: Check.

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Do Unity apps really pay out? ›

Unity processes payments at the end of each month on a net 60 cadence, which means that your outstanding balance is paid in full within 60 days of each payment period, so long as your earnings met or exceeded the minimum payout amount.

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What is the minimum withdrawal from Unity ads? ›

Minimum payout amount and fulfillment

For example, if your minimum payment amount is $100, and you earn $200 in the month of March, your total earnings for that period ($200) are paid by the end of May.

Which ad network has the highest CPM? ›

5 Top CPM Ad Networks

Snigel: Header Bidding with Customized Strategy and AI Ad Tech for Maximum Revenue. As we said above, Snigel is a header bidding partner, meaning it can help you auction inventory through multiple ad exchanges simultaneously. ...
Adsterra. ...
Amazon Publisher Services. ...
Ezoic. ...
Google AdX.

Jan 10, 2024

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What is eCPM in Unity ads? ›

eCPM means “effective cost per thousand impressions,” which in layman's terms is the ad revenue generated per 1,000 ad impressions. There are two sides to eCPM: monetization and user acquisition. On the monetization side, eCPM is a metric used to measure an app developer's ad monetization performance.

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Which is better AdMob or Unity Ads? ›

Which is the best ad network, AdMob or Unity Ads? Unity ads are most effective when used by game publishers and app developers. It has the best ad formats, notably video ads and rewarded video ads. AdMob, compared to Unity, offers native, interstitial, and rewarded video ads as its preferred ad types.

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Does Unity take a cut from Ads? ›

Unity itself doesn't take money directly from your revenue, but they do require that you purchase a subscription to a premium Unity license if your game makes you a certain amount of money (described in more detail on their license comparison page). Unity is an engine that helps you program games.

Get More Info Here ›

What happens if you make over 100K on Unity? ›

If your Total Finances exceed US $100,000 you may not use Unity Personal at all, even for internal projects or prototyping. The Financial Threshold for Unity Plus is US $200,000 for the most recent twelve (12) month period. To be Tier Eligible to use Unity Plus, your Total Finances may not exceed US $200,000.

Which is better AdMob or AdSense? ›

If your primary goal is to maximize revenue, AdMob may be the better choice as it generally offers higher ad rates for mobile apps. However, if you value flexibility and ease of use, AdSense may be the better option. Ultimately, deciding which platform to use depends on your specific needs and goals.

How much does AdMob pay per ad? ›

AdMob Payment

Moreover, the CPM rates for AdMob may vary from $0.2 to $10 per 1,000 impressions based on the location of your app users, adding yet another variable into revenue calculation. Google AdSense pays publishers via the following payment methods: Check. Electronic Fund Transfer (EFT)

View Details ›

Does Facebook ads pay more than AdMob? ›

I would say Facebook Audience Network is slightly better than Admob. Assuming that your audience is mainly European/Australian/Amercian, the ecpm (revenue per 1000 impressions) for banner ads are 0.8USD - 1.0 USD; while that for interstitial ads are 3.0USD - 5.0 USD.