Absolute vs. Relative URLs: when to use which for SEO? (2024)

There are two main URL options to use on your website: absolute URLs and relative URLs. Both serve different purposes, so it’s important to choose the option that best fits your website from an SEO perspective.

What is an absolute URL?

An absolute URL is the full URL, including protocol (http/https), the optional subdomain (e.g. www), domain (example.com), and path (which includes the directory and slug). Absolute URLs provide all the available information to find the location of a page.

Here's an example of an absolute URL:

https://www.example.com/about/team/

What is a relative URL?

A relative URL is a URL that only includes the path. The path is everything that comes after the domain, including the directory and slug.

Because relative URLs don’t include the entire URL structure, it is assumed that when linking a relative URL, it uses the same protocol, subdomain and domain as the page it’s on.

Here’s an example of a relative URL:

/about/team/

Recommendations for using absolute vs. relative URLs

Both absolute and relative URLs can be viable options for your site. Here’s our recommendations for which URL to choose based on common use-cases, and why.

XML sitemaps: Absolute URLs

For the XML sitemap, we always recommend using absolute URLs.

While some use-cases below give you the option to choose, this one absolutely requires using absolute URLs. All the major search engines, including Google and Bing , follow sitemap guidelines which require absolute URLs in the sitemap to minimize any confusion about which pages should be crawled and indexed.

Canonical URLs: Absolute URLs

For implementing canonical URLs, we recommend using absolute URLs too.

Think of canonical URLs as one of the first lines of defense — along with domain redirects — against duplicate content issues. You want to make it clear from the start what the preferred version of the page is and where it can be found.

Take for example:

<link rel="canonical" href="https://www.example.com/about/team/">

In comparison to a relative URL:

<link rel="canonical" href="/about/">

Using the relative URL as the canonical URL makes every page accessible via different variations of protocol and subdomains (unless you have domain redirects properly in place).

Hreflang attribute: Absolute URLs

For implementing the hreflang attribute, we recommend using absolute URLs. Again, you don’t want to leave any room for search engines to interpret URLs incorrectly so it’s best to provide the exact location of the URL from the very beginning.

This is also the recommended advice from Google .

Prevent indexing issues

Let ContentKing do a quick check to make sure Google understands what content should rank where.

Links

If your site is properly configured, then the choice between absolute and relative URL links depends on how you set up your website as well as your individual preferences.

Working with multiple environments: Relative URLs

In order to easily work across multiple environments, we recommend relative URLs. Relative URLs make it easier to work with a staging environment besides the production environment — and avoids having to update links when you sync multiple environments.

Take for example the following staging environment:

https://staging.example.com/about/team/

When the page goes from staging to production, every absolute URL link will need changed from: https://staging.example.com/about/team/ to https://www.example.com/about/team/.

If a relative URL link /about/team/ is used, then you’ll be exempt from this tedious process.

Faster coding: Relative URLs

For faster and more effective coding, we recommend relative URLs. Rather than including the entire URL for each page you link, relative URLs cut down on the workload and time needed.

For example, coding /about/ is much faster than https://www.example.com/about.

Minimizing duplicate content issues: It depends

To minimize duplicate content issues, we recommend absolute URLs. Absolute URL links will make it crystal-clear to both visitors and search engines where to go.

This is especially important if your site is vulnerable to duplicate content issues, for example when your domain redirects or canonical URLs aren’t correctly set up. If this is the case for you and you are using relative URL links, Google could potentially see this as four different sites — non-www vs www and HTTP vs HTTPs.

Absolute vs. Relative URLs: when to use which for SEO? (1)

As a result, any value attributed to that link could be lessened as it’s spread across four sites rather than just one. And these page variants may start competing with one another.

However, if your site structure is solid, it doesn’t matter if you use absolute or relative URLs to link internally , it will ultimately be a matter of preference and what makes sense for your site.

Conductor Academy

Read the full Academy article to learn everything about The ultimate guide to an SEO Friendly URL structure

Absolute vs. Relative URLs: when to use which for SEO? (2024)

FAQs

Absolute vs. Relative URLs: when to use which for SEO? ›

Typically, SEOs recommend using absolute links vs. relative links in search engine optimization (SEO) since they'll optimize crawl budget, though neither link type is wrong to use for internal linking.

Should I use relative or absolute URLs? ›

An absolute URL contains more information than a relative URL does. Relative URLs are more convenient because they are shorter and often more portable. However, you can use them only to reference links on the same server as the page that contains them.

When should you use an absolute hyperlink? ›

For example, if you're working on https://www.google.com and you want to link to https://www.google.com/orange, you should use a relative link which would look like this: <a href="orange">Go to Orange</a> . Use absolute links whenever you're linking between two pages on different domains.

What is the difference between relative and absolute SEO? ›

If you use an absolute URL when you link, there is no question which domain the webpage resides on because it contains the full URL path. However, if you were using relative URLs, search engines like Google may assume that the link refers to both the non-HTTP version and the HTTPS version.

Should sitemap be relative or absolute URL? ›

All the major search engines, including Google and Bing , follow sitemap guidelines which require absolute URLs in the sitemap to minimize any confusion about which pages should be crawled and indexed.

Should I use absolute or relative positioning? ›

For situations that demand accurate coordinates of a point on the Earth's surface, independent of external reference points, GNSS absolute positioning techniques will be better suited. In other applications though, relative positioning will provide more useful data.

Is it better to use relative or absolute paths? ›

One advantage of relative paths is that they are more portable. If you use a relative path to reference a file in your code, you can move the file or the entire project to a different directory, and the path will still work as long as the relative relationship between the directories remains the same.

When should you code a relative hyperlink? ›

When a user clicks a relative link, the browser takes them to that location on the current site. For that reason, you can only use relative links when linking to pages or files within your site, and you must use absolute links if you're linking to a location on another website.

What is the difference between absolute and relative hyperlinks as used in? ›

Explanation: A relative hyperlink only contains a partial URL that refers to a page on the same website, whereas an absolute hyperlink contains the full web address or URL (Uniform Resource Locator) of the destination page.

When should absolute pathways be used? ›

Absolute paths are unambiguous and easy to understand, and they are useful when you need to specify a file or directory's location precisely, irrespective of your current working directory.

Are relative URLs bad for SEO? ›

It depends on the context and the goals of your SEO strategy. Most commonly, absolute URLs are preferred for SEO because they are less likely to cause confusion or errors and are easier to crawl. Relative URLs may be better for internal linking, as they are shorter and easier to remember.

What is the basic difference between relative and absolute? ›

The words ''absolute'' and ''relative'' are antonyms of each other, which means they are opposite in meaning. ''Absolute'' describes something as being independent, while the word ''relative'' refers to something being dependent.

What is the basic difference between a relative and absolute referencing? ›

There are two types of cell references: relative and absolute. Relative and absolute references behave differently when copied and filled to other cells. Relative references change when a formula is copied to another cell. Absolute references, on the other hand, remain constant no matter where they are copied.

What is an example of a relative hyperlink? ›

http://www.mysite.com/page/Name. http://www.mysite.com/module/item. Relative Links contain only the portion after the domain name. Relative links are only operational if the destination of the link is the same domain the link is on.

How do I know if my URL is relative or absolute? ›

The URL constructor can be used to parse the given URL. If the constructor throws an error, it means the URL is relative. If it parses without an error, it's an absolute URL.

Why is relative XPath better than absolute? ›

While Absolute XPath offers precision, it's less flexible and prone to breakage. On the other hand, Relative XPath provides flexibility and adaptability, making it preferred for most automation tasks.

What is the difference between relative and absolute hyperlinks? ›

Relative links use the location of the map as a base and show the path to the document from there. Absolute links use the entire path name.

What is the difference between relative and absolute addresses? ›

An absolute address the address of fixed point in memory: I.E. 0x7c00 is the starting memory location to bootstrap a legacy BIOS machine. A relative address is dependent on the data and how it is being accessed. It can change depending on a number of factors, including data structures and available memory.

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