About Bank of America: Our Strategy, Mission & Vision (2024)

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This material does not take into account your particular investment objectives, financial situations or needs and is not intended as a recommendation, offer or solicitation for the purchase or sale of any security, financial instrument, or strategy. Before acting on any information in this material, you should consider whether it is suitable for your particular circ*mstances and, if necessary, seek professional advice. Any opinions expressed herein are given in good faith, are subject to change without notice, and are only correct as of the stated date of their issue.

Content contained herein may have been produced by an outside party that is not affiliated with Bank of America or any of its affiliates (Bank of America). Opinions or ideas expressed are not necessarily those of Bank of America nor do they reflect their views or endorsem*nt. These materials are for informational purposes only. Bank of America does not assume liability for any loss or damage resulting from anyone's reliance on the information provided. Certain links may direct you away from Bank of America to an unaffiliated site. Bank of America has not been involved in the preparation of the content supplied at the unaffiliated sites and does not guarantee or assume any responsibility for its content. When you visit these sites, you are agreeing to all of their terms of use, including their privacy and security policies.


"Bank of America" is the marketing name for the global banking and global markets business of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., Member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment banking affiliates of Bank of America Corporation ("Investment Banking Affiliates"), including, in the United States, BofA Securities, Inc., Merrill Lynch, Pierce, Fenner & Smith Incorporated, and Merrill Lynch Professional Clearing Corp., all of which are registered broker-dealers and Members of SIPC, and, in other jurisdictions, by locally registered entities. BofA Securities, Inc., Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp. are registered as futures commission merchants with the CFTC and are members of the NFA.

Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as “MLPF&S” or “Merrill”) makes available certain investment products sponsored, managed, distributed or provided by companies that are affiliates of Bank of America Corporation (“BofA Corp.”). MLPF&S is a registered broker-dealer, registered investment adviser, Member SIPC and a wholly owned subsidiary of BofA Corp.

Trust and fiduciary services are provided by Bank of America, N.A., Member FDIC, and a wholly-owned subsidiary of Bank of America Corporation (“BofA Corp.”). Insurance and annuity products are offered through Merrill Lynch Life Agency Inc. (“MLLA”), a licensed insurance agency and wholly-owned subsidiary of BofA Corp.

Banking products are provided by Bank of America, N.A., and affiliated banks, Members FDIC and wholly owned subsidiaries of BofA Corp.

The mobile feature, Erica®, is only available in the English language. The feature requires that you download the latest version of the Mobile Banking app and is only available in the Mobile Banking app for select iOS and Android devices. Message and data rates may apply. Your chat may be recorded and monitored for quality assurance. Member FDIC.

Mobile Banking requires that you download the Mobile Banking app and is only available for select mobile devices. Message and data rates may apply.

Fees apply to wires and certain transfers. See the Online Banking Service Agreement for details. Data connection required. Carrier fees may apply.

Investment products offered through MLPF&S and insurance and annuity products offered through MLLA:

Are Not FDIC Insured Are Not Bank Guaranteed May Lose Value
Are Not Deposits Are Not Insured by Any Governmental Agency Are Not a Condition to Any Banking Service or Activity

Company goals are aspirational and not guarantees or promises that all goals will be met. Statistics and metrics included in our ESG documents are estimates and may be based on assumptions or developing standards.

About Bank of America: Our Strategy, Mission & Vision (2024)

FAQs

What is Bank of America mission and vision statement? ›

Committed to making financial lives better

We help our clients achieve what's possible by providing experts who listen and care, powerfully personal technology, connected solutions and a vision of shared success. Our employees are at the heart of Bank of America and are key to driving Responsible Growth.

What is the vision and mission of United Bank? ›

The United Bank Mission

Maximize UB shareholders' value through satisfying clients' financial needs. Capitalize on UB unique products and services, Shariaa compliant, digital banking solutions, and operational excellence. We deeply believe in investing in human capital development.

What is the strategy of Bank of America? ›

We are delivering on our purpose to help make financial lives better through our focus on responsible growth. Our commitment to responsible growth is resolute, and has four tenets: We have to grow — no excuses. We have to be client focused.

What is Bank of America strategy Program? ›

The Strategy and Management Program is our elite, two-year development training program (recently recognized in 2023 with a Brandon Hall Group Gold Award for most innovative or unique talent acquisition program), which prepares teammates to become future corporate leaders at Bank of America by providing you with direct ...

What is our mission and vision statement? ›

But they mean two very different things. Your mission statement is what your company is doing right now, while your vision statement is what you hope to achieve in the future – where you are in this moment versus where you're going.

What is the mission and vision statement of a Bank? ›

Here is a typical mission statement for a bank: “We will be the preferred provider of targeted financial service in our communities based on strong customer relationships. We will strengthen these relationships by providing the right solutions that combine our technology, experience, and financial strength.

What is the vision of American bank? ›

Our Vision

A bank that offers great opportunities, makes an impact, and is a place where people like to work, grow, and make a difference.

What is organization's vision values and mission? ›

The mission statement communicates the purpose of the organization. The vision statement provides insight into what the company hopes to achieve or become in the future. The values statement reflects the organization's core principles and ethics.

What is the mission statement of the US Bank? ›

U.S. Bank Mission Statement

We work to meet our customers' business and personal banking needs with competitive products and services, convenient access to their accounts, and proven stability backed by industry-leading financial metrics.

What are the 4 values of Bank of America? ›

Bank of America's company values include delivering together, acting responsibly, realizing the power of the people, and trusting the team. Its values reflect its overall desire to make the financial lives of its clients better and help its community through the power of everyday connections.

What is special about Bank of America? ›

Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services.

What are Bank of America's strengths? ›

Strengths. Extensive Customer Base and Retail Presence: Bank of America Corp (NYSE:BAC) boasts a substantial retail banking footprint, covering all major markets in the U.S. and serving approximately 69 million consumer and small business clients.

What is Bank of America vision? ›

Bank of America's corporate vision is “to be the world's finest financial services company.” CEO Brian Moynihan announced this vision statement as a main goal of the financial services enterprise.

What is Bank of America's culture? ›

We're dedicated to helping our teammates be their best at work and at home. It starts with having a diverse, inclusive workplace where employees are valued for their individual strengths and perspectives. Then we support them in growing their careers and recognize and reward them for their contributions.

Why do you want to work for Bank of America? ›

Good Answers:

It is widely recognized for its leading online banking services, top notch customer service and friendly tellers. I hope to become one of these tellers. Bank of America is well known with its friendly working culture, good possibilities for career growth and fair system of employee benefits.

What is the vision of American Bank? ›

Our Vision

A bank that offers great opportunities, makes an impact, and is a place where people like to work, grow, and make a difference.

Does America have a mission statement? ›

Just as the Declaration of Independence was a document intended to describe America's why, the reason why governments are instituted in the first place, the Constitution describes what we are intended to do to get there. The mission statement can be found right in the preamble.

What is the mission and vision message? ›

A mission statement clarifies what the company wants to achieve, who they want to support, and why they want to support them. On the other hand, a vision statement describes where the company wants a community, or the world, to be as a result of the company's services.

What is the mission and vision of one Bank? ›

To meet the needs of our Customers, Provide fulfillment for our People and create Shareholder Value. To constantly seek ways to better serve our Customers. Be pro-active in fulfilling our Social Responsibilities. To review all business lines regularly and develop the Best Practices in the industry.

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