60% of Americans see crypto investing as highly risky—but millennials are still its biggest fans (2024)

The majority of Americans increasingly see crypto as a chancy investment.

About 60% of Americans believe investing in digital currency is highly risky — up from 45% in 2021, according to therecent CNBC Make It: Your Money survey, conducted in partnership with Momentive. Another 26% believe it is moderately risky.

Younger generations, however, appear to be more willing to take a chance on crypto investing than older generations.

About 38% of Gen Zers (defined here as 25 and under) and 46% of millennials (defined here as age 26 to 41) say crypto investing is highly risky. On the other hand, a little over 60% of Gen Xers (defined here as age 42 to 57) and around 80% of baby boomers and the silent generation (defined here as age 58 and older) consider it to be high risk.

And recent shakeups in the world of crypto aren't helping to alleviate investors' uncertainty.

The crypto market has lost a little over $2 trillion since last year. On top of that, one of the world's largest cryptocurrency exchange platforms, FTX, went from a $32 billion valuation in January to filing for bankruptcy on Nov. 11. Blockfi, another distressed crypto firm, filed for bankruptcy shortly after, on Nov. 28.

'The shine has come off these coins': The popularity of crypto as an investment

Crypto remains among the least popular investments: Only about 10% of Americans say they own any, according to the survey.

Among those that do, millennials are the biggest fans of virtual currency. About 15% of millennial respondents say they own crypto, compared with 12% of Gen Zers and Gen Xers, and less than 5% of baby boomers and the silent generation.

"For many younger investors, the interest in crypto is due to the lottery-ticket atmosphere, where it appears that you can get rich quickly," James Royal, principal reporter at Bankrate, tells CNBC Make It.

However, with price of bitcoin, the largest cryptocurrency by market value, hovering substantially lower than its Nov. 2021 highs, as of Dec. 12, confidence in crypto investing appears to be waning among investors of all ages.

"With major cryptocurrencies such as bitcoin and Ethereum down more than 70% from their all-time highs, it's little wonder that the shine has come off these coins," Royal says.

Unlike stocks and bonds, crypto doesn't derive its value from an underlying entity. As it's considered to be a highly volatile asset that is subject to erratic price fluctuations, financial experts typically advise against investing more than you're willing to potentially lose.

"With crypto coins, you're not buying a profit interest in a business. Rather, it's more like you're buying an arcade token and hoping someone will pay you more for it later on," Royal says.

Want to earn more and work less?Register for the free CNBC Make It: Your Money virtual eventon Dec. 13 at 12 p.m. ET to learn from money masters how you can increase your earning power.

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60% of Americans see crypto investing as highly risky—but millennials are still its biggest fans (1)

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60% of Americans see crypto investing as highly risky—but millennials are still its biggest fans (2024)

FAQs

What percentage of millennials own cryptocurrency? ›

Crypto: A young person's game

The survey underscores the enthusiasm of younger generations towards cryptocurrencies, with Millennials (aged 28-43) and Generation Z (aged 18-27) showing significant interest. On average, 24% of Millennials and 19% of Gen Z own cryptocurrencies across the surveyed countries.

What percentage of Americans are invested in crypto? ›

Cryptocurrency use has decreased from 12% of US adults in 2021 to 7% in 2023. Home / Economy / Articles / Who is using cryptocurrency? Seven percent of US adults used cryptocurrency in 2023, either as an investment tool or for making financial transactions, according to data from the Federal Reserve.

Why is crypto a high risk investment? ›

If you store your cryptocurrency online, you don't have the same protections as a bank account. Holdings in online “wallets” are not insured by the government like U.S. bank deposits are. A cryptocurrency's value can change constantly and dramatically.

What demographic uses crypto the most? ›

Cryptocurrency statistics: Investors and demographics
GenerationPercent of total crypto ownershipPercent of U.S. adult population
Gen Z (born 1997-2012)13%11%
Millennials (born 1981-1996)57%30%
Gen X (born 1965-1980)20%27%
Baby Boomers (born 1946-1964)10%32%
Sep 4, 2024

Which generation owns the most crypto? ›

Crypto is most popular with millennials, as 44% say they've invested. Since cryptocurrency is a high-risk investment, you shouldn't put too much of your money in it. If you want to invest in crypto, you can do so through crypto exchanges and apps, as well as some stock brokers.

How does Gen Z feel about crypto? ›

On the privacy side, Gen Z is considered the most privacy-concerned generation. Tools like BrightID allow people to securely own their digital identities, and decentralized VPNs like Orchid satisfy the need for internet freedom. The idea of cryptocurrency aligns with Gen Z's desire for independence.

What is the average age of crypto investors? ›

The average age of the 14 percent of those surveyed who reported that they own cryptocurrency was nearly 42 versus an average age of 49.7 for all those responding. Nearly 65 percent of those crypto owners identified as male.

Is crypto still worth investing in? ›

The truth is that cryptocurrency is an extremely volatile asset. Investors need to understand that owning crypto involves taking on a great deal of risk in their portfolios. But for investors who understand how to manage risk, crypto could present great opportunities.

What kind of people invest in crypto? ›

By far, the biggest predictors of being an owner of cryptocurrency now or in the past are being male, relying heavily on fringe forms of social media for news, being argumentative, and having an aversion to authoritarian forms of government.

Can you lose real money on Bitcoin? ›

Crypto is not regulated like stocks or insured like real money in banks. Crypto's high risks can offer big rewards or huge losses.

Is crypto riskier than stocks? ›

Is crypto riskier than stocks? Yes, typically cryptocurrencies are considered riskier than stocks due to their high volatility, less regulatory oversight, and their relative newness.

Why do people keep investing in crypto? ›

Inflation Protection

Many folks see cryptocurrency as offering protection against inflation. Bitcoin has a hard cap on the whole number of coins that will ever be minted. For example, as the growth of the money supply overtakes the growth in the supply of Bitcoin, the price shall increase.

Who is the richest crypto trader? ›

For the third year running, Changpeng Zhao, founder and former CEO of crypto exchange Binance, is crypto's wealthiest person. Despite pleading guilty to U.S. money laundering charges in November, CZ, as he's known, is now worth an estimated $33 billion, up from $10.5 billion last year.

Who is the target audience for crypto? ›

Tech Enthusiasts and Early Adopters: This segment includes individuals with a strong interest in blockchain technology and its potential. They are usually among the first to adopt new crypto technologies and services. Investors and Traders: This group is primarily interested in the financial aspect of cryptocurrencies.

What percent of Americans own crypto? ›

A 2024 report from Security.org, found that up to 40% of American adults own crypto, up 10% from 2023's findings. That would mean over 100 million Americans currently hold cryptocurrencies, which is very bullish news.

What percentage of the population owns cryptocurrency? ›

Growing Worldwide. As a leading cryptocurrency payments company, we aim to provide key statistics to help businesses understand the market better and reach untapped opportunities. As of 2024, we estimated global cryptocurrency ownership at an average of 6.8%, with over 560 million crypto owners worldwide.

What is the average age of crypto owners? ›

The average age of current investors is 38 years old. The average age of those who identify as crypto-curious is 44 years old. The gender breakdown for the crypto-curious is 47% male and 53% female.

What percentage of wealth is crypto? ›

All the bitcoins in the world were worth more than $1.39 trillion. The combined value of bitcoin was equivalent to just 0.3% of the world's money. Bitcoin was worth only about 7.6% of the world's gold supply. All cryptocurrencies combined accounted for about 0.56% of the world's money.

How much bitcoin does the average person own? ›

Simple math shows that the average bitcoin holding per person is about 262,500 satoshis. At $69,000 per bitcoin, that works out to an investment of about $180 to reach the global average bitcoin allocation. So don't be discouraged by the price of a single bitcoin.

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