6 Reasons Why Every Website Should Have an FAQ Page (2024)

• September 13, 2023

When someone has questions about your business, chances are they head to your website to search for answers. They hunt around on your homepage, then your service/product pages, and maybe even your about page.

But what if you could give them one intuitive page to go to, where all answers to common questions live? That’s the value of a Frequently Asked Questions (FAQ) page.

No matter the size of your business, having an FAQ that’s easily accessible, organized, and value-rich can really pay off.

Whether you’re already considering adding an FAQ page, or you’re in the early stages of learning about their benefits, this article shares 6 important reasons why every business should include an FAQ page on their website. It also offers examples and tips to get you started.

Let’s dive in.

FAQ stands for ‘frequently asked questions’. An FAQ page is a page on a website that provides an organized list of questions and answers that are commonly asked of the business.

These can be questions and answers about products or services, how to get in touch, what the refund policy is, and so on.

An FAQs page is a useful tool that provides quick value to your visitors, lets them know you understand their questions and concerns, and sets you apart as a customer-centric business. When done right, it can also bring SEO value to your website.

As a quick example, here’s what our FAQ page looks like:

Since your FAQs deal with very specific information about your business, taking time to identify what information is valuable to your visitors will go a long way.

You can also solicit the help of a copywriter to hone in on what messages you should be conveying, while also keeping your copy concise and reader friendly.

The importance of an FAQ page on a website can’t be overstated. Despite being one of the most overlooked pages, it can deliver great results.

Since your visitors will most likely have questions about your products or services, an FAQ page is a great place to passively answer the most common ones. This way, no matter when or where, your visitors can find what they’re looking for without having to contact you or go digging.

An FAQ page also benefits your business by:

• Improving your visitors’ experience
• Demonstrating that you’re a customer-centric business
• Reducing your time and costs to answer individual questions
• Helping to qualify leads and potential customers
• Encouraging visitors to explore additional content and increasing their time-on-page
• Increasing your online visibility
• Improving your SEO and bringing in new online traffic
• Increasing conversions and sales

If that’s not enough to convince you to add an FAQ page to your website today, let’s do a deeper dive into 6 of these benefits.

If you’re looking to increase traffic to your website, SEO is probably on your mind. SEO works like this: when someone enters a search term into Google, Google returns a list of results it thinks will be most helpful for the person. Often, what people enter is in the form of a question.

By adding an FAQ page to your website, you’re providing additional content in the form of questions and answers for Google to crawl. If done right, you’ve just increased your chances of showing up in search results when someone Googles one of the questions you’ve answered.

SEO is a complex thing (to learn more about how SEO works, check out our blog post How to SEO Optimize Your WordPress Website), but having an FAQ page can stack the odds in your favour.

Tip: Trying to come up with questions for your FAQs page? Do research on commonly asked questions in your industry by inputting various questions into Google, and take note of what pops up in the “More Questions” section on the first page of the results.

There’s nothing worse than a website that’s confusing, cluttered or unhelpful. In fact, if this is what your website is, visitors will click away faster than you can say “bounce rate.”

Not only that, but crawlers won’t understand how to properly index your website, meaning your website may not rank very well when it comes to SEO. (See how this all connects?)

An FAQ page can help guide your visitors to where they need to go – quickly and easily. Given that your visitors will already have come to your website with common questions, the ability to click right to the answers will help move them along to where they need to go.

Tip: When you’re preparing your FAQ page, don’t hesitate to hyperlink to appropriate pages within your website. Thoughtful internal linking is good for SEO, plus it encourages users to continue exploring your website, which in turn increases their time-on-page and decreases bounce rate (again, all good for SEO).

No one wants to go on a wild goose chase to find simple information. By including an FAQ page on your website, you’re showing your customers that you value their time and are ready to help.

Additionally, your FAQs demonstrate you’ve taken the time to get to know your customers, understand their concerns, and anticipate their questions before they ask.

A good FAQ page functions as a one-stop, self-serve shop – saving time for everyone. This creates a positive visitor experience, and ideally more leads.

Tip: Use your FAQ as a first touchpoint to share and summarize important information for potential customers. This creates clearer expectations and a quicker lead qualification process.

A featured snippet is a highlighted excerpt of text that appears at the top of a Google query results page. This is known as “Position 0,” and provides users with a quick answer to their query.

Here’s an example:

Click-throughs on Featured Snippets are often much higher than other search results, even those that rank high.

Since, as we mentioned earlier, many search inputs are questions, the crossover of user inputs and your FAQ is very high. If you answer their question and it shows in Snippets, you’ve established yourself as an authority and will dramatically increase your website traffic.

Tip: Make sure your answers are short, concise, and actionable if you want a shot at being featured in a Snippet. Ideally, no more than 90 words. A copywriter can help with this.

Regardless of your industry, there will always be customer questions. Your visitors will have concerns. They’ll be curious. They’ll have problems.

Something as simple as how to change their subscription details can be easily solved with an FAQ. But without one, your visitors will either be emailing you or calling you (or sometimes even moving on to the next business).

With an FAQ, you can answer common questions you’d otherwise have to spend time, energy and money answering. Not only that, you can avoid losing business from frustrated customers.

An FAQ frees up resources for you or your customer service team to answer only the most unique or urgent questions – time that is valuable to both you and your prospects.

Tip: Your FAQ page isn’t supposed to answer every single question. It’s not a customer service replacement. Rather, it allows you to tackle the low hanging fruit easily and effectively.

An FAQ page becomes an essential part of a successful website when it creates a smooth user experience. A good FAQ page saves everyone time, funnels visitors to where they need to go, and greatly enhances your brand image and overall website usability.

It’s as simple as that.

Hootsuite is one of the most versatile and well-used CRM platforms. However, given its complexity and the fact that it is subscription-based software, visitors no doubt have questions… a lot of questions.

Here’s how Hootsuite has responded:

Hootsuite’s FAQ is clean and concise. They’ve also done a great job at understanding their audience, and recognized that many visitors may not know exactly what Hootsuite is. Right at the top, they’ve answered that question: What is Hootsuite?

“Hootsuite is an all-in-one social media management tool. It lets you schedule, post, and track performance across all your social media networks.”

That’s a great answer. And bonus, right below that is a CTA button inviting visitors to give Hootsuite a try with their free trial.

The messaging of the subsequent questions keeps it benefits-centered. It shows that the folks behind the Hootsuite name know exactly what problems their prospects are facing… and exactly what Hootsuite can do to solve them.

Remember, your FAQ should also align with your overall brand messaging. It should show your visitors that you understand what problems they’re facing and how you can solve them.

FigBytes is a fully-integrated software platform that helps companies manage, automate and report on their sustainability programs.

FigBytes is an example of a company operating in a niche space: ESG. And of course, the FigBytes folks know that not all their visitors will know what this acronym stands for. Given this, first question they answer is: What is ESG?

When you expand their first tab you find their answer:

“ESG – environmental, social, and governance – refers to a set of criteria used to evaluate a company’s financial performance and business operations based on its impacts related to the environment, social responsibility, and ethical leadership.”

This is a clip that one can easily see being pulled in to a Google Featured Snippet.

Below that they’ve included more detailed information about ESG, showing that FigBytes understands just how complex the ESG concept is, and how important it is for companies to invest in their ESG strategies.

Right after that, of course, is a CTA. Remember, FAQs should be about more than simply information. They can encourage action and even generate leads.

Linktree is well-known among businesses and individuals who use social media – Instagram in particular.

However, similar to Hootsuite, Linktree doesn’t assume everyone knows what they do. They also realize people might be searching “What is Linktree” in Google. So, the very first question they answer is just that:What is Linktree?

They follow this question with a series of other help-related questions that get to the heart of what their users could be struggling with. Their FAQ page is simple and streamlined, but offers immediate value.

Here is what their FAQ page looks like:

Now it’s your turn to create an FAQ page for your website.

Want a little help along the way?

At Sparked, we offer boutique digital marketing services, including copywriting services and website design and development services, to help you create an online presence you’re proud of – and one that converts.

Book a call today to speak with us… or check out our FAQ pagefor more details.