If you’re planning to start your creative career, it’s gonna happen overnight. Just thinking that you want to become an artist is not enough, you have to find your niche in order to be a successful one. By finding the right niche you will be able to define yourself as an artist. For every creative finding who you are and what you do and who your audience is, is a task in itself.
Ready to find your niche? There is a good chance that you already have begun to narrow it down, and this article should be able to help you define it more efficiently.
So, today with this article we have got you 5 steps to finding your niche as an artist:
1.Recognise your skills and passions.
This is something very basic but very important in the process of finding your niche. Your interests, skills, and passions are your strength. As artists, we tend to have a lot of different interests as we grow up.
To find your niche, you have to figure out which interest you want to keep in focus. And for that, you need to ask yourself three questions.
Which ones do I like the most?
Which ones I am most talented at?
Which ones I can make money from?
When you will be able to answer these three questions, your main interest will be in front of you.
2. Analyse the Market For Your Niche
Now that you have found your interests, doesn’t mean that your job is done. So now, you have to look to that if your niche is profitable, or is there a market for your niche?
Look for the market and your audience as well as see how your work can make a longer impact on others. Also, you have to make sure that there are much people in the market doing the same as you and are they getting successful with this art interest.
3. Define your message
Once you have narrowed down your interests and skills and figured out the market, here comes one of the most important parts. Now, you need to define your message, your message will essentially define you as an artist, it’s about your authenticity, what you want to convey through your art and what you want people to feel when they engage with your art. It is something that you and your art represent. Also, it should deliver the same message from all your Interests, as it will be something that ties you and your art business together.
Finding your message is really important and to achieve that you need to ask yourself these questions:
Why do I create the art that I create?
What do I care about as an artist?
What do I want my art to say?
Once you have answered all these questions, your message will be in front of you.
4. Analyse your competition
So now we have to look at how the competition is for your niche. The best way to find the competition is to first look for keywords on google. Research is really important in the process of figuring out the competition. Look for the keywords related to your interests your niche will definitely going to make you see better.
There will be tons of content available for something which is very overrated and of course the more common it will be the more competitive it will be. For eg. if you will write painting in the google search box there will be so much content available related to painting, thus it will get hard for you to figure out, which one you want to focus on.
So now, you have to find something which has a minimal ranking plus there’s not much content available for that keyword, and there my dear artist you will find the right niche which will have less competition.
5. Examine your niche
So, now that you are already done with all the initial steps, you need to examine your niche, this in real-time can really show you whether you are on the right track or not. By this means, you have to first test your niche, before you set up a full-fledged website and everything try with the landing page first, where you can keep a cheek on your growth. It could be done through an email, ad, or any other digital location. By this, you can have an idea of whether your niche will work or not.
