42% Were Denied Financial Products Due to Credit Scores | LendingTree (2024)

Whether you believe your credit score reflects your financial responsibility, it plays an undeniable role in your financial health, and lenders do look at it closely. In fact, many Americans — particularly those with poor scores — say their credit score has prevented them from obtaining a financial product in the past year.

In this survey, LendingTree asked more than 1,000 U.S. consumers about their credit scores and experiences applying for financial products. Keep reading to learn how many consumers think their scores accurately reflect their financial responsibility, which habits have most impacted their credit scores and what our expert says are the three fundamentals for improving your credit score.

On this page

  • Key findings
  • Americans denied credit cards, loans and more due to their credit scores
  • Do credit scores reflect financial responsibility?
  • Consumers undervalue the importance of payment history
  • 56% say their credit scores have changed in the past year — here’s how
  • Out of sight, out of mind: 44% of Gen Zers don’t know their credit scores
  • The 3 fundamentals for improving credit scores
  • Methodology

Key findings

  • 42% of Americans say their credit scores prevented them from obtaining a financial product in the past year, rising to 74% among those with poor credit. Credit cards (25%) and personal loans (12%) are the top products consumers say they were denied due to their credit.
  • 40% of Americans don’t think their credit scores accurately reflect their financial responsibility. This is especially true for those with poor credit (60%), millennials (47%) and women (44%).
  • Payment history is the most important factor in calculating a credit score, but 50% of Americans don’t know that. Gen Zers (61%) and millennials (60%) are the most likely to incorrectly answer this question. However, only 39% of Gen Zers say payment history should be the most important factor, the lowest among the generations.
  • Paying off debt is the No. 1 way consumers increased their credit score in the past year, while late payments were the primary reason some Americans saw their scores drop. Overall, 42% increased their credit score over the past year, while 14% say their score dropped.
  • 44% of Gen Zers don’t know their credit scores, while 25% say they don’t know how to find out. Overall, 19% of Americans say they don’t know their credit scores — and 12% don’t know how to check it.
What’s a good credit score?

FICO and VantageScore credit scores are calculated based on the information in consumer credit reports. While both rate credit scores on a scale of 300 to 850, FICO Scores are rated differently from VantageScores (ranges in this survey are based on FICO Scores).

Here’s a breakdown:

  • Poor: 300 to 579
  • Fair: 580 to 669
  • Good: 670 to 739
  • Very good: 740 to 799
  • Exceptional: 800 to 850

Americans denied credit cards, loans and more due to their credit scores

Overall, 42% of Americans say their credit scores prevented them from obtaining a financial product in the past year. Those with poor credit scores were especially likely to have trouble — in fact, three-quarters (74%) of those with credit scores between 300 to 579 were denied a financial product.

Younger Americans also struggled more than their older counterparts with obtaining financial products because of their credit score. But although this is true for Gen Zers (ages 18 to 25) (48%), millennials (ages 26 to 41) were the most likely generation to say their credit score prevented them from obtaining financial products (57%.) In comparison, just 21% of baby boomers (ages 57 to 76) say similarly.

But what financial products were considered, and which ones were Americans denied most often? While anything ranging from rental applications to mortgages were considered, consumers were most likely to be denied credit cards and personal loans. Take a look at this graphic for further insight:

42% Were Denied Financial Products Due to Credit Scores | LendingTree (1)

While a quarter (25%) of Americans overall were denied credit cards, this also happened to 53% of those with poor credit scores between 300 and 579, as well as 36% of millennials. Similarly, 12% of Americans were denied personal loans, which rose to 36% for those with poor credit scores.

In the news

Major credit bureau Equifax has come under fire for sending inaccurate credit scores to lenders for millions of customers applying for home loans, auto loans and credit cards over three weeks earlier in 2022. The error, which reportedly occurred due to a coding issue, changed scores by as much as 20 points in either direction — enough for some prospective borrowers to be rejected for a loan, and altering interest rates for others. This issue was elevated by the Wall Street Journal after first being reported by National Mortgage Professional, a trade publication.

Do credit scores reflect financial responsibility?

Regardless of whether they’ve been denied a financial product and whether their credit score ultimately played a role, many Americans believe their credit scores don’t reflect their financial responsibility. Overall, 4 in 10 (40%) Americans don’t think their credit scores are a good gauge. Those with poor credit scores between 300 and 579 are most likely to believe their credit scores don’t reflect their responsibility at 60%.

Millennials (47%) and women (44%) are also more likely to believe their credit scores aren’t a good indicator of their responsibility. In addition, 20% of millennials believe their scores should be much higher than they are now, making them the most likely age group to feel that their scores drastically undervalued their financial responsibility.

42% Were Denied Financial Products Due to Credit Scores | LendingTree (2)

Notably, 9% of Gen Zers believe their credit scores should be lower, making them the most likely group to think their scores overestimate their financial responsibility.

Meanwhile, consumers with better credit scores don’t tend to have an issue with the credit-scoring system. Among those with exceptional credit scores ranging from 800 to 850, 88% believe their credit scores accurately reflect their financial responsibility. For those with very good scores ranging from 740 to 799, that percentage sits at 69%. Baby boomers and six-figure earners also agree at 63% and 60%, respectively.

Consumers undervalue the importance of payment history

FICO Scores are calculated based on the information in consumer credit reports, but different factors carry more weight than others. Here’s a breakdown of which factors play a role and how much it influences your credit score:

  • Payment history (35%)
  • Amounts owed (30%)
  • Length of credit history (15%)
  • Credit mix (10%)
  • New credit (10%)

Although payment history is the most important factor in calculating a FICO Score, 50% of Americans don’t know that. Younger consumers are most likely to undervalue the importance of payment history, with 61% of Gen Zers and 60% of millennials incorrectly identifying a different factor as more important. Both are also more likely than any other age group to think that their length of credit history is the most important factor, at 22% for millennials and 18% for Gen Zers.

42% Were Denied Financial Products Due to Credit Scores | LendingTree (3)

Gen Zers are the least to believe payment history should be the most important factor at 39%. Despite being the youngest age group, they’re also the most likely to think the length of their credit history should be the most important factor.

Meanwhile, 57% of consumers with fair credit scores between 580 and 669 don’t know that payment history is the most important factor, with 22% of this group incorrectly believing that length of credit history is more important. Meanwhile, those with poor credit scores between 300 and 579 are the most likely to believe that their credit mix should be the most important factor, at 22%.

56% say their credit scores have changed in the past year — here’s how

Americans’ discontent with the credit-scoring system and lack of knowledge of how credit scores are calculated comes as more than half (56%) of consumers say their credit scores have changed in the past year.

Of those who’ve experienced a change in their credit scores, 42% say their credit scores have increased — in particular, consumers who now have good credit scores between 670 and 739 were the most likely to increase their scores (65%). Following that, half (50%) of those with very good credit scores between 740 and 799 also bolstered their credit scores.

When it comes to how Americans increased their credit scores, paying off debt was the most popular method (55%) — particularly for baby boomers (63%), those with good credit scores (63%) and those with very good credit scores (60%). Take a look at the next most popular methods:

42% Were Denied Financial Products Due to Credit Scores | LendingTree (4)

Those with poor credit scores between 300 and 579 were the most likely to increase their credit scores after negative information, such as late payments or collections, fell off their reports (37%.) Those with very good credit scores were also more likely than average to bump their score by increasing their credit limit (39% versus 29%).

Generally, most consumers believe making payments is the most important factor in increasing credit scores. Overall, 54% believe paying all bills on time is the best way to bolster credit scores, while 31% believe paying credit card balances in full every month works best.

This comes as those who’ve experienced a credit-score drop say that late payments were the primary reason. Of the 14% who’ve experienced a decrease in their credit score over the past year, 39% say it was because they made a late payment. An additional 32% say they made a large purchase, which raised their credit utilization ratio. Meanwhile:

  • 27% struggled with paying their credit card bills in full, which raised their credit utilization ratio
  • 19% closed an older credit card, which shortened their length of credit history
  • 15% had a hard inquiry added to their report
  • 9% paid off a loan, which changed their overall credit profile
  • 8% experienced a decrease in one of their credit limits
  • 4% experienced identity theft/fraud

Another 7% said that they don’t know what caused their credit scores to decrease.

Out of sight, out of mind: 44% of Gen Zers don’t know their credit scores

Gen Zers are more likely to keep themselves in the dark about their credit scores. Although 19% of Americans say they don’t know their credit score, that jumps to 44% for the youngest group of Americans — and it may not be intentional, either. A quarter of Gen Zers (25%) don’t know how to check their credit scores, compared to the average of 12% across all respondents.

Generally, though, consumers are most likely to have fair credit scores (19%) between 580 and 669. That’s particularly true for those making less than $35,000 annually (24%), those making between $50,000 and $74,999 (23%) and women (21%). Following that, 18% of Americans have very good credit scores between 740 and 799, led by six-figure earners (32%), baby boomers (22%) and men (20%).

42% Were Denied Financial Products Due to Credit Scores | LendingTree (5)

Baby boomers and six-figure earners are the most likely to have excellent credit scores at just over a quarter each (26%). Meanwhile, consumers making less than $35,000 annually (19%) and millennials (18%) are the most likely to have poor credit scores.

Regarding credit health, 54% of consumers say they keep track of hard credit inquiries, including limiting credit card applications and completing all their loan applications within a particular time frame. And they’re willing to invest in their credit scores, too: Overall, 44% of Americans say they’d be willing to pay for a credit repair service, including 16% who’ve done so before.

The 3 fundamentals for improving credit scores

While credit can initially seem complicated, LendingTree chief credit analyst Matt Schulz says that most people tend to overthink it.

“The truth is that the basics of credit comes down to three things: paying your bills on time every single time, keeping your balances low and not applying for too much credit too often,” Schulz says. “Yes, they can all be easier said than done, but if you do those three things consistently over the years, your credit is going to be just fine.”

Schulz also warns that many credit reports contain mistakes, which may lower your credit score.

“That’s a big reason why it’s so important to regularly check your credit reports from all three credit bureaus (Equifax, Experian and TransUnion),” Schulz says. “Having a good credit score is hard enough. The last thing you want is for someone else’s goof-up to keep you from having one.”

For those struggling with debt, consider investing in professional services such as debt counseling. Under the guidance of a professional, you can take steps to improve your credit score throughdebt consolidation or developing a debt management plan.

Methodology

LendingTree commissioned Qualtrics to conduct an online survey of 1,008 U.S. consumers, fielded June 17-20, 2022. The survey was administered using a nonprobability-based sample, and quotas were used to ensure the sample base represented the overall population. All responses were reviewed by researchers for quality control.

We defined generations as the following ages in 2022:

  • Generation Z: 18 to 25
  • Millennial: 26 to 41
  • Generation X: 42 to 56
  • Baby boomer: 57 to 76

While the survey also included consumers from the silent generation (those 77 and older), the sample size was too small to include findings related to that group in the generational breakdowns.

42% Were Denied Financial Products Due to Credit Scores | LendingTree (2024)

FAQs

Why did my loan get denied with good credit? ›

Maybe you have a bad financial association and too much existing debt. Perhaps your salary is listed differently in two records, or you once missed a credit card repayment. It could be tricky to pin down the cause of a denied credit card or loan application, even with a good credit score.

Does getting denied for finance affect your credit score? ›

Getting denied for a loan or credit card will not be recorded on your credit report, and it will not directly impact your credit scores. To improve the chances that you'll be approved for credit, you may want to take a look at your credit before you apply, and take steps to improve it if you need to.

Why do I keep getting denied when I have good credit? ›

You may also have a history of high credit utilization. If you consistently max out your credit cards, for example, issuers may be hesitant to offer you new credit even if you always make your payments on time. Or maybe you've applied for too much new credit within a short time period.

What percent of credit application is denied? ›

Among those with poor credit who applied for a new loan or financial product since March of 2022, 73 percent were denied, according to a credit denials survey by Bankrate. In contrast, only 29 percent of those with excellent credit who applied for a new loan or financial product within the same period were denied.

Can you have a 700 credit score and still get denied? ›

According to the FICO® scale, a good credit score falls between 670 and 739. However, having a score in that range or above doesn't guarantee approval on credit applications.

Is it bad if I get rejected for a loan? ›

If you're applying for a personal loan, you probably have a need (or at least a very good use) for the funds in mind. So being rejected for that loan can be both disappointing and financially impactful. With that said, it's important to use loan denials as an opportunity to assess and improve your financial profile.

How much will my credit score go down if I get denied? ›

A hard inquiry from a card application can cause a small, temporary drop in credit scores. A denial or approval won't hurt your credit scores, because decisions aren't reflected in credit reports. When making lending decisions, card issuers use credit reports and credit scores to determine creditworthiness.

How long does a declined loan stay on your credit file? ›

That is why it is always recommended to wait for some time after you get rejected to apply for another loan. Also, it is important to note that hard inquiries like declined loans can stay on your credit file for up to five years before they are removed from your history.

How long should I wait to apply for a loan after being declined? ›

If you need to build your credit, lower your debt or increase your income, consider waiting at least one month — but likely a few months — before reapplying. Credit histories are usually updated once a month, so changes may not be reflected in your score immediately.

Why is my credit score good but still rejected? ›

There are a few reasons your application might have been rejected, including: having a short credit history – it can take time to build a solid credit history. applying for too much credit in a short time – hard credit checks are recorded on your credit report, and having too many can negatively affect your application.

What is the easiest credit card to get approved for? ›

Secured credit cards and those designed for individuals with poor or limited credit are typically the easiest to get approved for. Cards such as the OpenSky® Secured Visa® and the Capital One Platinum Secured Credit Card are good examples.

What is an unacceptable credit score? ›

A poor FICO credit score might be considered less than 580. A poor VantageScore credit score might be 600 or less, with very poor scores being 499 or less. It's possible to improve a bad credit score by using credit responsibly. That means doing things like paying bills on time and reducing overall debt.

Is it illegal to get denied credit? ›

The Equal Credit Opportunity Act makes it illegal for a creditor to discriminate in any aspect of credit transaction based on certain characteristics.

Is it bad to be denied credit increase? ›

Getting declined for a credit limit increase might impact your credit scores. Whether it does depends on if the card issuer reviews your credit report with a hard or soft inquiry before making their decision. If it's a soft inquiry, your credit scores won't be affected at all.

Can you get denied a loan with an 800 credit score? ›

Applicants with “very good” scores (740-799) are having an easier time accessing credit, with 44 percent facing a loan denial. Just 29 percent of applicants with “exceptional” credit (800-850) have been rejected.

Why is my credit score good but I cant get a loan? ›

Even people with very good credit history can be declined if the lender thinks there is a risk that the new payments could become unaffordable. So it's recommended to keep your debt-to-income ratio low if you're trying to get the best rates on a loan.

Is it easy to get a loan with a good credit score? ›

To qualify for a personal loan, borrowers generally need a minimum credit score of at least 580 — though certain lenders have even lower requirements than that. However, your chances of getting a low interest personal loan rate are much higher if you have a “very good” or “excellent” credit score of 740 and above.

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