3 Easy Ways to Find if a Website Is Legitimate - wikiHow (2024)

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Quick steps to know if a website is safe or a scam

Written byJack Lloyd

Last Updated: March 15, 2024Tested

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  • Using General Tips
  • |
  • Using a Google Transparency Report
  • |
  • Using the Better Business Bureau
  • |
  • Video
  • |
  • |
  • Tips
  • |
  • Warnings

Are you concerned that a website or link you're visiting might be a scam site? There are many ways to check if a website is safe and legitimate using context clues and online tools, including the Better Business Bureau website. This wikiHow article will help you verify the safety and authenticity of any website.

Checking Website Legitimacy

There are several ways to check if a site is legitimate. Look for a padlock icon to the left of the URL, which indicates the site's security. You can also look at the URL itself—more credible and legitimate sites may start with "http" and end with ".gov" or ".org."

Method 1

Method 1 of 3:

Using General Tips

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  1. 1

    Type the website's name into a search engine and review the results. If the site in question is a hazard (or simply an overwhelmingly illegitimate site), a cursory Google check will be enough to inform you accordingly.[1]

    • Google tends to compile user reviews of high-traffic sites near the top of the search results, so be sure to check these if there are any.
    • Make sure you're looking at reviews and feedback from sources unaffiliated with the website.
  2. 2

    Look at the website's connection type. A website that has an "https" tag is usually more secure--and therefore more trustworthy--than a site using the more common "http" designation. This is because "https" sites' security certification is a process most illegitimate sites don't bother with.[2]

    • A site that uses an "https" connection can still be unreliable, so it's best to verify the website using other means as well.
    • Make sure the site's payment page in particular is an "https" page.

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  3. 3

    Check the site's security status in your browser's address bar. For most browsers, a "safe" website will display a green padlock icon to the left of the website's URL.[3]

    • You can click on the padlock icon to verify the details of the website (e.g., the type of encryption used).
  4. 4

    Evaluate the website's URL. A website's URL consists of the connection type ("http" or "https"), the domain name itself (e.g., "wikihow"), and the extension (".com", ".net", etc.). Even if you've verified that the connection is secure, be on the lookout for the following red flags:[4]

    • Multiple dashes or symbols in the domain name.
    • Domain names that imitate actual businesses (e.g., "Amaz0n" or "NikeOutlet").
    • One-off sites that use a credible site's templates (e.g., "visihow").
    • Domain extensions like ".biz" and ".info". These sites tend not to be credible.[5]
    • Keep in mind as well that ".com" and ".net" sites, while not inherently unreliable, are the easiest domain extensions to obtain. As such, they don't carry the same credibility as a ".edu" (educational institute) or ".gov" (government) site.[6]
  5. 5

    Look for bad English on the site. If you notice a large number of poorly-spelled (or missing) words, generally bad grammar, or awkward phrasing, you should question the site's reliability.

    • Even if the site in question is technically legitimate insofar as it isn't a scam, any inaccuracies in language will also cast doubt on the accuracy of its information, thereby making it a poor source.
  6. 6

    Watch out for invasive advertising. If your selected site has a stunningly large number of ads crowding the page or ads that automatically play audio, it's probably not a credible site. Additionally, consider looking elsewhere if you encounter any of the following types of ads:[7]

    • Ads that take up the whole page
    • Ads that require you to take a survey (or complete some other action) before continuing
    • Ads that redirect you to another page
    • Explicit or suggestive ads
  7. 7

    Use the website's "Contact" page. Most sites provide a Contact page so that users can send questions, comments, and concerns to the owner of the site. If you can, call or email the provided number or email address to verify the legitimacy of the website.[8]

    • Make sure you scroll all the way to the bottom of the site to search for the Contact page.
    • If the site in question doesn't have a Contact page listed anywhere, it should be an immediate red flag.
  8. 8

    Use a "WhoIs" search to research who has registered the website's domain. All domains are required to display contact information for the person or company who has registered the domain. You can get WhoIs info from most domain registrars, or from services such as https://whois.domaintools.com/. Some things to look out for:[9]

    • Private registration: It's possible register a domain privately, where a "private registration" provider serves as the domain's contact, instead of the actual owner. If a domain uses private registration, consider this a red flag.
    • Contact information is suspicious: For example, if the name of a registrant is "Steve Smith," but the email address is "[email protected]", this might be a sign that the registrant is trying to hide their true identity.
    • Recent registration or transfers: A recent registration or transfer of a domain may indicate that a site is not trustworthy.
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Method 2

Method 2 of 3:

Using a Google Transparency Report

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  1. 1

    Open the Google Transparency Report webpage. You can quickly run a website's address through this service to see its safety rating from Google.[10]

  2. 2

    Click the "Search by URL" field. It's in the middle of the page.

  3. 3

    Type in your website's URL. This includes the name of the website (e.g., "wikihow") and the extension (e.g., ".com").

    • For best results, copy your website's URL and paste it into this field.
  4. 4

    Click the blue magnifying glass button.

  5. 5

    Review your results. Sites range in rating from "No data available" to "Not dangerous" to "Partially dangerous" and so on.

    • For example, sites like wikiHow and YouTube achieve "Not dangerous" ratings from Google, whereas Reddit garners a "Partially dangerous" rating due to "deceptive content" (e.g., misleading advertising).
    • The Google Transparency Report also provides examples of why it gave a certain site a rating, so you can decide for yourself whether or not the rating rationale pertains to you.
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Method 3

Method 3 of 3:

Using the Better Business Bureau

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  1. 1

    Open the Better Business Bureau webpage. The Better Business Bureau website includes a verification process that you can use to validate your selected website.

    • Note that the Better Business Bureau is geared toward matching businesses with your provided website. If you're simply trying to see if the website is safe, use the Google Transparency Report.
  2. 2

    Click the Find a Business tab.

  3. 3

    Click the "Find a" text field.

  4. 4

    Type in your website's URL. For best results, copy and paste the exact URL into this field.

  5. 5

    Click the "Near" field.

  6. 6

    Type in a location. While this isn't mandatory, doing so will narrow your search.

    • If you don't know your business' geographic location, skip this step.
  7. 7

    Click Search.

  8. 8

    Review your results. You can verify your website's credibility by comparing the Better Business Bureau's results with the website's claims.

    • For example, if your website claims to sell shoes but the Better Business Bureau links the URL to an ad revenue service, you know that the site is a scam.
    • However, if the Better Business Bureau results line up with the site's theme, you can probably trust the site.
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Community Q&A

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  • Question

    How can I tell if a puppy retailer is legitimate?

    3 Easy Ways to Find if a Website Is Legitimate - wikiHow (27)

    Community Answer

    You should adopt your puppy, not buy one. When you adopt a puppy from a shelter, it is usually already vaccinated and you're giving a lonely pet a home. Try looking up local shelters, and check their reviews.

    Thanks! We're glad this was helpful.
    Thank you for your feedback.
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    YesNo

    Not Helpful 32Helpful 64

  • Question

    If a website doesn't update their pages regularly, does that mean it's fake?

    3 Easy Ways to Find if a Website Is Legitimate - wikiHow (28)

    Community Answer

    Not necessarily. Some small businesses use the web platform as a display window, setting things up and concentrating on the back-end. These tend to be businesses that either started as a traditional storefront, or saw the online market as an expansion from an existing venture. However, I would be wary of online-only businesses, or larger businesses that do not update their page regularly.

    Thanks! We're glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission.Support wikiHow

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  • Question

    How can I know if a product from an online shop is real?

    3 Easy Ways to Find if a Website Is Legitimate - wikiHow (29)

    Community Answer

    If you find yourself questioning the validity of a product, it's best to look at the user reviews. You can expand your search to reviews of other products under the same company/brand. Let the reviews be your guide in deciding the legitimacy and quality of any product.

    Thanks! We're glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission.Support wikiHow

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      Video

      Tips

      • Wolfram Alpha is another great place for running website diagnostics.

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      • Scrolling to the bottom of any website should contain an 'About us' page. This page is necessary for establishing credibility for the group in question and it will provide some background on the group and their goals.

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      Warnings

      • Sites that are user-driven (like eBay or Craigslist) are hard to classify as "safe" due to their dynamic natures. While you're unlikely to contract a computer virus from eBay, you still need to look out for instances of other users attempting to scam you.[11]

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      About This Article

      3 Easy Ways to Find if a Website Is Legitimate - wikiHow (45)

      Written by:

      Jack Lloyd

      wikiHow Technology Writer

      This article was co-authored by wikiHow staff writer, Jack Lloyd. Jack Lloyd is a Technology Writer and Editor for wikiHow. He has over two years of experience writing and editing technology-related articles. He is technology enthusiast and an English teacher. This article has been viewed 2,326,101 times.

      How helpful is this?

      Co-authors: 60

      Updated: March 15, 2024

      Views:2,326,101

      Categories: Websites | Avoiding Consumer Scams

      Article SummaryX

      To find out if a website is legitimate, Google the website’s name and review the results. If the site is illegitimate, a quick Google check will be enough to inform you accordingly. Also, look at the website itself to see if it connects securely over https and displays a tiny padlock icon in the address bar. If you want a more official confirmation of the site's legitimacy, use Google's Transparency Report or search for the site's name on the Better Business Bureau's website. For tips on using Google's Transparency Report tool, read on!

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      3 Easy Ways to Find if a Website Is Legitimate - wikiHow (2024)

      FAQs

      3 Easy Ways to Find if a Website Is Legitimate - wikiHow? ›

      To find out if a website is legitimate, Google the website's name and review the results. If the site is illegitimate, a quick Google check will be enough to inform you accordingly. Also, look at the website itself to see if it connects securely over https and displays a tiny padlock icon in the address bar.

      What are three ways of telling if a site has good legitimate information? ›

      6 Ways to Tell if a Website is Safe
      • Look for an SSL certificate. Secure websites have an SSL, or a Secure Sockets Layer. ...
      • Evaluate the URL structure. ...
      • Look for the company's contact info. ...
      • Check the spelling and graphics. ...
      • Heed your device's security warnings. ...
      • Opt out of sites that flood you with pop-ups.
      Jun 18, 2024

      How to check if a website is legitimate? ›

      To quickly check if a site is legit or a specific URL is safe, use a website safety checker like Google Safe Browsing. According to Google, their website checker “examines billions of URLs per day looking for unsafe websites,” which makes this a great website safety-check tool.

      How to know if a website is reliable? ›

      A few key features that you need to consider are given below:
      1. Origin of the website. Check if the website is created by a trustworthy organization or author. ...
      2. Correctness. Validate the accuracy of the information stated against other reliable sources. ...
      3. Date the content was published or updated. ...
      4. Thoroughness.

      How to check if a website is safe or not? ›

      Check site information

      Open a web page. To check a site's security, to the left of the web address, check the security status symbol: Default (Secure) Info or Not secure.

      What are the 3 things to look for that make a website or source credible? ›

      Together, these criteria form what is known as the CRAAP test.
      • The information should be up-to-date and current.
      • The source should be relevant to your research.
      • The author and publication should be a trusted authority on the subject you are researching.
      Aug 26, 2021

      What are the 3 best ways to tell if a website has valid and reliable health information? ›

      Questions to ask before trusting a website
      • .gov identifies a U.S. government agency.
      • .edu identifies an educational institution, such as a school, college, or university.
      • .org usually identifies nonprofit organizations, such as medical or research societies and advocacy groups.
      Jan 12, 2023

      Which is the best indicator of a legitimate website? ›

      A trust seal indicates that the website works with a security partner. These seals are often an indicator that a site has HTTPS security, but they can also indicate other safety features, like the date since the site's last malware scan.

      How to check if an online store is legit? ›

      Here are eight ways you can avoid fake websites and other online scams and ensure that you're dealing with legitimate companies and safe online stores.
      1. Use the free McAfee WebAdvisor to check for safe sites. ...
      2. Check the padlock in the address bar. ...
      3. Verify the website's trust seal. ...
      4. Use the Google Transparency Report.

      How to check if a company is legit? ›

      1. Legal & Financial Documents: Look for public records or shared documents to verify their legitimacy.
      2. Licensing: Confirm necessary licenses or registrations.
      3. Incorporation Certificate: Validates the company's legal status.
      4. Employee Credentials: Genuine companies have staff with real credentials.
      Oct 5, 2023

      How do you verify a good website? ›

      Top tips
      1. Check the URL. By paying close attention to the URL at the top of your browser, you might be able to spot a fraudulent website. ...
      2. Verify the trust seal. ...
      3. Ensure your connection is secure. ...
      4. Filter through the content. ...
      5. Find out who owns the web domain. ...
      6. Use Google's Safe Browsing Tool. ...
      7. Look at reviews.

      How do I know if a source is credible? ›

      The criteria are:
      1. Currency: Timeliness of the information.
      2. Relevance: Importance of the information for your needs.
      3. Authority: Source of the information.
      4. Accuracy: Truthfulness and correctness of the information.
      5. Purpose: Reason the information exists.
      Jan 8, 2024

      How can a website be trustworthy? ›

      Website security(opens in a new tab) is crucial in building trust and proving reliability. Implement strong security measures, such as Hypertext Transfer Protocol Secure (HTTPS) encryption, to protect user data and transactions.

      How can I make sure my website is secure? ›

      Use security tools.
      1. Install an SSL certificate. SSL, also known as Secure Sockets Layer, is a protocol that creates an encrypted link between a web server and a web browser. ...
      2. Update your site regularly. ...
      3. Use strong passwords. ...
      4. Back up your site regularly. ...
      5. Train your staff. ...
      6. Scan, scan, scan. ...
      7. Use security tools.
      Apr 3, 2024

      How to check the trust rate of a website? ›

      We calculate it by looking at the number and quality of the website's backlinks and referring domains. Our free domain authority checker shows Domain Trust (DT) that ranges from 1 to 100, where a higher score indicates that the domain has a better chance of ranking high.

      What are some signs that a link may be malicious or fake? ›

      5 URL Warning Signs to Watch For
      • The end of the domain is the most important part to check. ...
      • Hyphens and symbols are common in malicious links. ...
      • Beware of domains that are entirely numbers. ...
      • Shortened URLs are URLs in disguise. ...
      • Scammers can mask dangerous links with legitimate-looking links.

      What are 3 things you can do to determine whether a source of information is reliable and trustworthy? ›

      That criteria are as follows:
      • Authority: Who is the author? What are their credentials? ...
      • Accuracy: Compare the author's information to that which you already know is reliable. ...
      • Coverage: Is the information relevant to your topic and does it meet your needs? ...
      • Currency: Is your topic constantly evolving?

      What 3 things can you check to make sure a Web page is secure? ›

      A legitimate trust seal, “https,” a privacy policy, and contact information are all good signs that a website is safe!

      What are three ways that you can evaluate the site? ›

      So what are they, and what are the main differences?
      • Method 1: External Analytics.
      • Method 2: User Experience Evaluation (UX Evaluation)
      • Method 3: Conversion Evaluation.

      What are the three factors that indicate a source is credible? ›

      It is important to be able to identify which sources are credible. This ability requires an understanding of depth, objectivity, currency, authority, and purpose.

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