16 Best Things to Sell on Etsy to Maximize Profits (2024)

Etsy is one of the most popular online marketplaces, with over 96 million active buyers where commerce and creativity go hand in hand. Whether you’re a seasoned crafter or a new entrepreneur, understanding what to sell can significantly impact your success.

This guide explores the 16 best things to sell on Etsy and provides practical tips to optimize your Etsy strategy.

• 1. Custom T-Shirts
• 2. Artwork and Prints
• 3. Handmade Jewelry
• 4. Home Decor
• 5. Digital Downloads
• 6. Wedding Supplies and Accessories
• 7. Personalized Candles
• 8. Vintage Items

• 9. Handmade Soaps
• 10. Pet Accessories
• 11. Children's Clothing
• 12. Leather Goods
• 13. Eco-Friendly Products
• 14. Knitted and Crocheted Items
• 15. Phone Cases
• 16. Stationery and Greeting Cards

Seasons change, but the love for custom t-shirts doesn’t. They’re a wardrobe staple that wears out and needs refreshing, making them a consistent bestseller on Etsy.

And with the global apparel market projected to reach a whopping $1.79 trillion in 2024, there’s no sign of this demand slowing down.

No matter your niche, tees speak to people of all ages, interests, and walks of life. Whether it’s a witty slogan, a bold graphic, or a design that celebrates a shared passion, a well-designed tee can connect with your audience on a personal level.

The global wall art market is exploding, with a staggering value of $63.61 billion in 2024 alone. That’s a whole lot of potential for your Etsy shop! From digital art pieces and classic posters to framed prints, edgy acrylics, and textured canvas. Wall art is a proven winner for online sellers.

It is one of the most hassle-free products you can sell on Etsy, especially when you partner with Printify. We handle all the printing, fulfillment, and shipping, leaving you to focus on creating awesome art and raking in the profits.

Handmade jewelry holds a special place in our hearts. It marks milestones, expresses love, and adds a touch of sparkle to our everyday lives. That’s why it’s no surprise that it’s a recurring bestseller on the Etsy marketplace, especially during peak gifting times like Christmas, Valentine’s Day, and Mother’s Day.

With the global jewelry market shimmering its way to $332 billion by 2026, it’s clear that selling handmade jewelry (and craft supply items) is profitable. Top Etsy seller Caitlyn Minimalist has earned over $68 million in revenue from her product listings. And so can you.

Home decor is hands down one of the hottest niches on Etsy. Just look at the numbers: in April 2024, “wall art” and “home decor” were among the top 20 most searched keywords on the Etsy marketplace.

Customers love putting their own spin on their homes, so offering customizable products can be a major sales booster.

Think personalized throw pillows, unique wall clocks, and custom candles – these are the kinds of items that people cherish and come back for again and again.

Digital downloads have become a hot commodity. Think about it – no shipping hassles, no inventory headaches, and instant gratification for your customers. Besides, on the most successful Etsy shops list, PlannerKate is among the top Etsy sellers with digital planners – her lifetime revenue is estimated to be above $8 million.

Etsy is a fantastic platform for showcasing your digital creations, whether it’s printable wall art, handy planners, or eye-catching social media templates. With no physical production costs, your profit margins can soar, giving you more freedom to experiment and expand your product listings.

Etsy is the go-to destination for couples seeking unique and personalized touches for their big celebration. Its wedding section caters to every detail of your special day, from charming bridesmaid gifts to wedding invitations and one-of-a-kind party supplies. It’s a haven for all things matrimonial.

The wedding industry is booming, with the global market projected to reach a staggering $647.39 billion by 2032. Etsy is at the heart of this trend, offering couples a unique platform to discover and purchase handcrafted, personalized items that reflect their love story.

The global candle market is a glowing opportunity, projected to reach $13.15 billion by 2029. And on Etsy, personalized candles are especially hot, adding a warm touch of individuality to any space.

Customers love candles that feel unique and special, which is why they’re among the best things to sell on Etsy to make money. By offering custom scents, labels, or messages, you can create one-of-a-kind gifts perfect for birthdays, anniversaries, holidays, or just because.

Etsy is one of the few online marketplaces that truly embraces vintage. Your pre-loved clothes or forgotten knick-knacks could be someone else’s treasure. That’s the beauty of Etsy’s top-selling category. It’s a goldmine for shoppers seeking unique finds and a chance for sellers to give new life to old items.

Etsy’s vintage collection is vast, spanning home decor, craft supplies, clothing, jewelry, and collectibles. If you’re looking for a way to monetize your passion for vintage, this could be the perfect avenue for your Etsy store.

Remember, quality matters. Buyers are looking for well-preserved items made from high-quality materials. So, if you love all things vintage, Etsy is your spot.

The demand for handmade crafts is on the rise. The global handmade soap market reached a bubbly $158.79 million in 2023, and the numbers are still growing. People are drawn to the unique scents, natural ingredients, and artisanal craftsmanship of handmade soaps, making them a popular choice in the handmade category.

With endless customization possibilities and a focus on high-quality ingredients, handmade soaps are perfect for selling online. Just remember – you need to convey their properties and scent through your words, so add “write beautiful descriptions” to your to-do list.

It’s no secret that people love their pets, and Etsy is the perfect place to sell products for their furry friends’ needs. Handmade bandanas, custom clothes, custom-engraved tags, and other unique accessories are all the rage with pet parents on Etsy.

If you have a knack for creating cute and practical pet products, this could be your golden ticket to a successful Etsy business. As a fellow pet lover, you’re uniquely positioned to understand what pet owners (and their companions) truly want. Think stylish collars for new pups, engaging toys for curious cats, or even personalized accessories that showcase each pet’s unique personality.

Whether it’s for everyday wear or special occasions, baby and children’s clothing is a constant bestseller on the marketplace. Adorable baby clothing options, from witty onesies to matching sibling sets, make great personalized gifts and wardrobe must-haves.

Tap into this demand by offering custom designs, allowing parents to add their baby’s name, photos, or cute sayings to their clothing. The possibilities are endless, and the demand is there – you’ll be surprised how quickly those personalized baby tees fly off your virtual shelves.

The allure of leather is timeless, and the global leather goods market is set to reach a staggering $738.61 billion by 2030. Shoppers are drawn to the luxurious feel, durability, and classic appeal of leather products, making this category a prime opportunity for skilled artisans and designers.

From handcrafted wallets and belts to stylish bags and personalized journals, leather goods are among the top-selling items on Etsy. By creating unique and high-quality leather pieces, you can tap into this growing market and attract customers who appreciate the craftsmanship and longevity of leather products.

The demand for eco-conscious products is surging, with the global sustainability market projected to grow from $28.6 billion in 2024 to a staggering $134.9 billion by 2030. Shoppers increasingly seek sustainable alternatives to spend money on, making these profitable items the perfect choice for conscious Etsy sellers.

From reusable shopping bags and biodegradable phone cases to organic clothing, there’s a growing appetite for products that are kind to the planet. By offering eco-friendly alternatives, you can tap into this flourishing market and attract customers who prioritize sustainability.

Etsy shoppers love the charm and character of handmade products and knitted and crocheted items are a prime example. From snuggly scarves and hats to adorable amigurumi creations and intricate blankets, these handcrafted treasures add warmth and personality to any home.

With the growing demand for unique and sustainable fashion, handmade clothes are also gaining traction on Etsy. Show off your knitting and crocheting skills by creating one-of-a-kind sweaters, cardigans, and accessories that stand out from mass-produced items.

The global cell phone case market is thriving and is projected to reach a staggering $13.75 billion by 2030. With smartphones being an indispensable part of our lives, phone cases are truly one of the best products to sell on Etsy. It’s a protective accessory, a fashion statement, and a canvas for self-expression.

Start selling phone cases that are both functional and fashionable to tap into this money-making market and offer customers a way to protect their prized possessions while showcasing their unique personalities.

From whimsical birthday cards and handmade invitations to charming thank-you notes, personalized stationery sets, and artistic journals, the possibilities here are endless.

Etsy shop owners can leverage print-on-demand services to easily create and sell personalized products without the hassle of inventory management.

Promoting your stationery creations on social media platforms like Pinterest and Instagram can help you reach a wider audience and showcase the beauty and craftsmanship of your products. By tapping into the emotional connection that greeting cards and stationery evoke, you can build a loyal following of customers who return to your shop repeatedly for their paper needs.

Etsy is full of opportunities for creative entrepreneurs. By focusing on high-demand, customizable, and unique products, you can start selling items that cater to the diverse interests of millions of shoppers. From personalized shirts and jewelry items to wall stickers, party decorations, and eco-conscious home decor, the possibilities for what to sell on Etsy are endless.

Remember to research trends, optimize your product listings, and leverage social media to reach your target audience. Now, open your Etsy account, start designing unique products, and let your creativity soar.