13 Best Real Estate Postcards Ideas to Generate Leads [+Free Templates] (2024)

Print marketing isn’t dead, and real estate postcards are still a very cost-effective way to reach your target audience and generate leads in today’s digital age.

In fact, with so much of our marketing efforts focused online, a well-designed postcard can help you stand out from the crowd and connect with potential clients in a more personal & tangible way.

In this article, we’ll explore 13 of the best real estate postcard ideas and templates to help you generate more leads and grow your business.

Why Use Real Estate Postcards?

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What Are The Benefits of Using Real Estate Postcards?

Real estate postcards offer several benefits, including cost-effectiveness, targeted marketing, and high visibility. They allow you to reach a specific audience in a personalized way, showcase your properties or services, and generate leads by capturing attention and promoting your brand effectively.

Sending a postcard is one of the best tactics to farm for new leads in a specific geographic area. By sending postcards to homes in a particular neighborhood or ZIP code, real estate agents can establish themselves as experts in that area, promoting their business, etc. Additionally, postcards are more likely to be read than other types of mail, as they are typically viewed as less intrusive and more personal.

Postcards can be a valuable part of any real estate marketing plan. Successful real estate agents have used them for decades and have a proven track record for winning prospects and building interest.

3 reasons why it is a good idea to start sending postcards as a realtor—if you are not sending them already!

• Postcards help raise awareness and build your brand. When people see your business more than once, they begin to recognize it. While most of them may not be in the position of buying or selling a home, they may follow your brand on social media or keep your postcard on the fridge, gradually building a connection with your brand.
• Postcards allow for very efficient targeting. You can reach only the people you want to target and avoid wasting your marketing budget on an audience with little interest in your business.
• Postcards are relatively cheap to print and send compared to other forms of offline marketing. You can send postcards for around 1 dollar per unit, or even less if you send a large batch.

Real estate postcards offer a cost-effective way to reach potential clients and generate leads. They are tangible and can be easily displayed or shared, making them a great marketing tool. Additionally, postcards allow for targeted messaging and can help build brand recognition in the local community.

13 Best Real Estate Postcards Ideas & Templates:

Already convinced of the power of real estate postcards? Have a look at the ideas we have collected for you to get inspired. All these templates are fully editable, so you can create highly personalized postcards.

Real estate postcards are typically printed on both sides, with a strong visual image on one side and more information about the property on the other. Consider using high-quality images and eye-catching designs to make your postcards stand out.

And remember to include a strong call to action, such as directing recipients to your website or encouraging them to get in touch with you for more information.

Just-Sold Postcard

Have you recently sold a fantastic house? Letting the neighbors know about it can be a great way to promote your business. A simple postcard design can include a picture of the property you just sold and some bold text.

Here are three proven headlines that we love:

• “Just Sold In Your Neighborhood”
• “Another Property Sold In [Location]- Yours Could Be Next!”
• “Your Neighbors Just Made A Smart Move With Us!”

On the back side, include your agent’s picture and details to make it more memorable and to allow leads to contact you directly. You can even add a customer review from the home seller.

Try this template! Try this template!

Just Listed Postcard

If you have new properties for sale, you can generate interest in your neighborhood using this postcard. Its simple design lets you showcase the property and inform potential buyers in a simple way. This postcard is a safe bet to attract new prospects to your business.

Make it even more enticing by using attention-grabbing headlines such as:

• “New Listing In Your Neighborhood”
• “Find Your Dream Home Today – New Listings in [Location]”
• “Stunning Property Just Listed In [Location]- Schedule Your Tour Today!”
• “Your Dream Home Awaits – Check Out Our Latest Listing!”

Create a sense of urgency by highlighting properties newly listed in the area.

Try this template!

Meet Your Real Estate Agent

This postcard aims to create a positive first impression and encourage potential clients to reach out to you. You can increase your chances of success with the right combination of personalization, social proof, and incentives.

This is why, for this kind of postcard, we recommend:

• Tell a little bit about yourself: introduce yourself briefly and include information about your experience and expertise in the real estate industry. Use bullet points and key figures to make your introduction skimmable and accessible.
• Personalize your postcard by adding a professional headshot. This can help establish trust and credibility with potential clients.
• Include a customer review to provide social proof and showcase positive experiences others have had with your services.
• Add a QR code leading to your personal details, such as your email, brokerage address, and phone number. This makes it easy for interested individuals to contact you directly.

Try this template! Try this template!

Open House Postcard

Open-house postcards are an essential component of any real estate postcard marketing strategy. They’re an effective way to market your property and attract potential buyers. Here are the top three tips to help you make the most of your open-house postcards:

1. Use High-Quality Images: Use inviting, high-quality images of your property to showcase its best features and make it stand out.
2. Keep it Simple: Keep your postcard design simple and easy to read. Avoid clutter and focus on the most important information, such as the open house’s date, time, and location.
3. Include a Call to Action: Encourage potential buyers to attend your open house by including a clear call to action on your postcard.

Try this template!

Free Home Valuation

For many reasons, free home valuation incentives are a powerful tool in the real estate industry to generate leads.

By offering a free home valuation to potential clients, real estate agents can attract individuals interested in selling their homes.

This kind of postcard provides a tangible benefit to the client and allows the agent to demonstrate their expertise and build a relationship with the homeowners. Additionally, the agent can use the information gained from the home valuation to market their services further and establish themselves as a trusted resource in the industry.

Again, you should keep the design & graphics straightforward so your potential clients focus on the value.

Here are some title ideas you can use today in our templates:

• “Ready to Move? – Free Home Valuation”
• What’s Your Home Worth? Let’s Find Out Together!
• “Find Out How Much Your Home is Worth – Schedule a Free Valuation Now”
• “Maximize Your Home’s Worth – Get a Free Valuation Today”
• “Ready to Sell? Get a Free Home Valuation Today!”

Try this template! Try this template!

Looking to Sell/Buy?

Do you think this is the perfect moment to sell a specific property? Many owners may already be considering selling their house, and sending this postcard could increase the probability that they choose you as their real estate agent. Remember to include your personal details and a QR code to enable leads to access your contact information on their phone easily.

Here are some title ideas you can use today in our templates:

• “Looking to Buy or Sell? – Meet Your Local Real Estate Expert”
• “Thinking of Moving Home? Find Out How Much Your Property Is Worth Today”
• “How Much Is Your Home Worth In Today’s Market?”

Try this template!

Market Update Postcard

Sharing market update postcards to your local area as a realtor can be an effective way to stay top-of-mind with potential clients and build your brand.

You can position yourself as a knowledgeable and trustworthy expert in your area by providing updates on the local real estate market.

This can increase the chances that people will think of you when they are ready to buy or sell a property.

Try this template! Try this template!

Neighborhood Profile

As a realtor, sending neighborhood profile postcards to your local area can effectively market your business and attract potential buyers.

Highlighting the local community, including schools, parks, and other amenities, can demonstrate your knowledge of the area and position you as a valuable resource for potential clients.

Furthermore, providing a compelling and comprehensive neighborhood profile can motivate leads to move into the area, increasing the likelihood that they will contact you for your services.

Try this template!

Referral Postcard

Sending a referral postcard is a great way to thank your past clients for their business and remind them of the excellent service you provided.

By encouraging them to refer their friends and family to you, you can expand your client base and increase the chances of getting more business in the future.

Word-of-mouth referrals are one of the most effective ways to grow your business as a realtor, and sending a postcard is a simple and effective way to encourage this.

Congratulations Postcard

As a realtor, sending congratulations postcards to both sellers and buyers is a great way to build and maintain relationships with your clients.

It shows that you appreciate their business and that you care about their happiness and satisfaction with the outcome of their real estate transaction.

This can result in increased referrals and repeat business in the future. Plus, it’s a simple yet thoughtful gesture that can really make a difference in how your clients perceive you and your services.

Try this template!

Expired Listing

Sending expired listing postcards as a realtor can be an effective way to reach out to potential clients.

These postcards are sent to homeowners whose properties were listed for sale but did not sell during the listing period.

By sending these real estate postcards, you can offer your services as a realtor and potentially help them sell their property. This can also help you build your network and generate more leads for your business.

To make the most out of this strategy, consider the following tips:

• Personalize the message to the homeowner and their property.
• Include a call-to-action that encourages the recipient to contact you.
• Offer a unique selling proposition that sets you apart from other realtors.
• Follow up with a phone call or email after sending the postcard.

“Expired Listing? Let’s Get Your Property Sold – Contact Me Today”

FSBO

As a real estate agent, sending postcards to homeowners who are selling their homes without the assistance of a real estate agent (For Sale By Owner) can be an effective way to generate leads.

FSBO postcards can help you reach potential clients who may not have considered working with an agent and can also help you establish yourself as an expert in your local real estate market.

By sending real estate postcards that offer helpful tips or advice, you can build trust with potential clients and increase the likelihood that they will contact you for assistance with their real estate transactions.

In addition to the postcard, consider sending additional marketing materials like a listing presentation or a flyer to showcase how you will promote their property. To convince homeowners to work with you as their real estate agent, offer something of value like a free home valuation or a detailed market analysis.

Seasonal Postcard

Sending seasonal postcards as a realtor is a great way to stay connected with your clients and prospects throughout the year. By sending postcards for holidays and special occasions, you can show your clients that you care about them and their families.

Additionally, postcards can be a subtle reminder of your services, helping to keep you top-of-mind when they or someone they know are in need of a real estate agent.

You can also add a special touch by including a small gift or offer, such as a discount on your services or a free home valuation. Ensure the postcard is relevant to the season or occasion, and try to stand out with a unique design or creative messaging.

Try this template!

For inspiration and ideas for real estate postcards, visit our free extensive real estate templates library.

Creating & Sending Your Postcard For Print In Xara

Creating a stunning, attention-grabbing postcard to market your properties and your real estate business is effortless with Xara Cloud.

Here are the steps to get started with Xara Cloud:

1. Create an account on Xara Cloud.
2. Fill out your agent’s details (name, email address, phone number, etc.) into our Personal Smartfields only once.
3. Paste your website’s URL to automatically pull your brand assets (logo, colors, fonts) to create a brand.
4. Apply your brand’s guidelines and watch as Xara automatically customizes and updates every template.
5. Use our editor to choose your favorite postcard and personalize it to create something unique.
6. Invite your teammates to collaborate on materials and take control of your real estate marketing!

Join the thousands of agents from Keller Williams, Century 21, RE/MAX, and more who have benefited from Xara’s powerful marketing center.

Try Xara’s Real Estate Marketing Center today!