If you’re interested in a career as a freelance writer, starting your own blog is the perfect way to practice your writing skills and gain an audience of potential clients. But there’s one important question you should consider before launching your blog –what should you write about?
Of course, with limitless possibilities for potential blog topics, you may be feeling overwhelmed with choices and unsure of where to start. But there’s no need to stress –we’ve got you covered! In this post, we discuss 10 of the best blogging niches and how to land on the right one for your blog.
What Are Blogging Niches?
A blogging niche is a particular topic or subject area that a writer focuses their blog around. Choosing a niche as a freelance writer has a lot of advantages, especially if you’re just starting out in the industry. For example, specializing in a niche can:
- Position you as an authority on that subject
- Simplify your content planning
- Result in higher rates for projects
- Help you focus your marketing strategy
- Give you the chance to write about a subject you really enjoy
There can be some drawbacks to choosing a blogging niche, though. For example, if your interests change over time, you may find your blog is too narrowly focused and it becomes difficult to continue writing about your chosen subject. Keep in mind that your chosen niche doesn’t have to be permanent and that you can always pivot to a new subject area as you grow and develop as a writer.
How to Find Your Blogging Niche
If you want to choose a blogging niche, here are a few tips to help you determine your focus:
Consider Your Interests and Experience
It’s important to consider your interests and previous experience when choosing a niche –after all, if you’re going to be writing about a single subject, it should be one you enjoy and have some knowledge of. For example, if you’re a former teacher, you may want to (at least initially) stick to writing about topics related to education, as you’ll be better able to position yourself as a credible authority. Even if you do have previous experience in a particular field, keep in mind that you’ll still have to spend a significant amount of time researching it and analyzing current industry trends, so choose an area that you have a true interest in.
Evaluate the Market
Before deciding on a specialization, research the target audience and current market. Is this a topic that people are interested in and want to read about? Performing keyword research and studying social media trends can help you determine the popularity of a topic, which could impact whether you’re able to monetize your blog down the line. You can also evaluate how much competition there is in that particular space and how your top competitors make their blogs stand out.
Test the Waters
Before committing to a niche, you can write a few test blog posts to gauge your interest and audience response. This will give you an idea of whether the niche is a good fit for you. You can also choose several niches at first to evaluate which one you enjoy writing about the most.
10 of the Best Blogging Niches
If you’re finding it difficult to settle on a particular specialization, it can help to research several different potential topics and see what appeals to you as a writer (see our previous discussion on five of the most profitable writing niches). For even more inspiration, check out our list below of 10 popular subject areas:
1. Travel
As a travel blogger, you can share stories of your own travel adventures, offer insider travel tips, or provide recommendations and guides for travel destinations. Check out our blog post on How to Become a Freelance Travel Writer for more ideas!
2. Finance
Bloggers in this industry cover personal finance topics like budgeting, saving, investing, and debt management. You can also write about newsworthy topics like cryptocurrency or the stock market.
3. Food and Cooking
Food blogging will always be an in-demand niche. Bloggers in this space can choose to focus on a wide range of food and cooking-related topics, such as recipes, cooking techniques, or restaurant reviews.
4. Health and Wellness
As a niche, health and wellness covers a wide variety of relevant topics, such as fitness, nutrition, and overall well-being. You can focus your writing on general health and wellness or choose to concentrate on one specialized area.
5. Parenting
Parenting bloggers cover everything from pregnancy and childbirth to preparing kids for college. You can also further explore niche topics related to parenting, such as early childhood education, family-friendly vacation activities, or strategies for managing each phase of child development.
6. The Environment and Sustainability
Bloggers in the environmental space typically raise awareness about a number of important issues, such as sustainable living, local conservation efforts, climate change, and recycling/upcycling.
7. Home Improvement
Home improvement bloggers cover a variety of popular topics, such as DIY projects, home decor inspiration, and organization tips.
8. Technology
Bloggers in this niche discuss the latest tech trends, product reviews, and how-to guides. As a tech blogger, it’s imperative that you stay up to date on issues such as changing industry trends and new product releases.
9. Entertainment
Entertainment is one of the best blogging niches, as you’ll always have something new to cover. And with an almost limitless supply of music, movies, and television to choose from, you can focus your writing on the entertainment that interests you the most.
10. Fashion and Beauty
Fashion and beauty blogging has always been one of the most popular blogging niches. Bloggers in this niche cover fashion trends, makeup, skincare, and style advice. Many also focus solely on providing product reviews of new and in-demand beauty products.
Becoming A Freelance Writer
Are you interested in learning more about how to choose a niche and become a freelance writer? Check out our comprehensive Becoming A Freelance Writer course! It teaches you everything you need to know about launching a successful freelance writing business. Claim your free trial today!
Related posts:
What Is a Content Brief? (And Why You Need One)What Is Content Writing?What’s the Difference Between Copywriting and Content Writing?How Guest Posting Can Help You Grow Your Writing Business
